avatar for Sheretha Bell

Sheretha Bell

Discover Atlanta
Director Content & Creative
How many people have you met that love what they do? Do they love where they work? Do they love why they do it?Here she is. As one of the rare few with more than 15 years in the industry at the same company, there’s a reason she’s still here and still loves it. Sheretha Bell doesn’t just do the job, she is passionate about getting it done right. It’s the combination of her focus on rethinking your first option along with her leadership style that motivates teams to come up with award-winning collaborations. It’s her passion for her team and the company she has grown up with that inspires her to keep advancing, constantly pushing for new technologies and introducing opportunities for brand evolution. Above all else, it’s Sheretha’s passion for the city that allows creatives to dream, connect and innovate that empowers her. She & seen Atlanta go from renderings to reality. And she’s had the honor of learning from and working with some of the people that made it happen.As director, content and creative for Atlanta Convention & Visitors Bureau (ACVB), Bell oversees the creative direction for ACVB and the destination positioning for Atlanta. She manages the visual components of the organization’s sales, marketing, membership and special events to elevate Atlanta’s destination appeal to meeting planners and leisure travelers.With an expertise in corporate positioning and brand integrity, Bell also steers the creative direction of the Atlanta.net family of sites, along with the content for ACVB & email marketing program, blog and @DiscoverAtlanta social channels. In addition, she manages thee brand consistency and messaging of ACVB’s co-owned annual Meeting & Event Planner and bi-monthly publication, Atlanta NOW.Bell began her career at ACVB in 2000, overseeing ACVB’s marketing and promotions efforts for the sales division which included client events, collateral and industry-leading presentations, trade show booth design, apparel and promotional items.A native of Columbus, Miss., Bell came to Atlanta in 1996 as a student at Spelman College, where she received her undergraduate degree. She’s now a festival-loving soccer mom who refuses to get a minivan.