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Patrick West

Adobe
Global Alliance Director

Patrick West is known for solving complex core business challenges through the lens of marketing and technology.  He helps lead brands in merging the virtual world with the physical world, supporting them on how to create and implement robust digital and traditional strategies, plans and execution teams that drive real business results to create tangible long term growth.  He brings a diverse background with over 16 years of business management, sales, and marketing experience to help fold existing and emerging technologies with creative excellence to produce results for client programs focused on marketing strategy and ecosystems, financial attribution, advanced analytics, social media marketing & strategy, video production, Ecommerce, iOS/Android applications, CRM and automated sales solutions.

 

He current serves as the Global Alliance Director at Adobe Systems for their largest partner, Publicis Groupe.  Prior to joining Adobe, he served as the Managing Director for J. Walter Thompson/Mirum Agency Dallas driving sales growth, operations and technology integration/development as part of the larger WPP network.  Patrick recognizes that as our marketing ecosystems evolve and data is the foundational element across the customer journey, the need for partners is key to achieving growth and scale.  Many challenging factors exist along this road including the complexity of the adtech and martech environments, the hypercompetitiveness of our collective businesses and the requirements for differentiation all play a role in our collective go to market success strategy needed in today’s modern marketing landscape.