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avatar for Nico du Plessis

Nico du Plessis

Parkmobile
CMO
Nico is an accomplished executive with extensive global experience in Marketing, Mobile, eCommerce, Omnichannel Retail, Sports, and Strategy. At FitForCommerce, Nico leads the development of eCommerce and Omnichannel strategies and global e-commerce expansion to drive eCommerce & Omnichannel growth for Billion DollarMultichannel Retailers.As Chief Marketing Officer of Parkmobile, Nico led Digital & Mobile Marketing to drive awareness, acquisition, engagement, and retention of 6MM+ users increasing annual transactions 43% through Mobile Marketing, Geofencing, Push Notifications& In-App Messaging campaigns.As Vice President – eCommerce, Marketing & Mobile at Purchasing Power, Nico developed and implemented eCommerce and Marketing strategies & solutions that increased eCommerce sales 24% YoY to become a Top 120 Internet Retailercompany.Under his leadership, The Weather Channel Mobile exceeded over 100 Million app downloads and ranked among the Top Five most downloaded apps in the Apple AppStore. At Victoria’s Secret Direct, the world’s largest online apparel retailer with over $2 Billion in revenues, Nico developed and led the eCommerce Strategy to drive Direct-to-Consumer sales, managed online acquisition marketing, launched mobile and increased mobile conversion 194%.Nico has driven outcomes for clients during his consulting career at A.T. Kearney Management Consulting in a variety of industries. He obtained his MBA at the University of Chicago Booth School of Business, was voted as one of the Top Five Entrepreneurs in South Africa and in his early career working at Deloitte & Touche.

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