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Neil Bedwell

Local Industries

A digital-native and strategic leader with 15 years running work, teams, and businesses in London, Amsterdam, and San Francisco.  Neil is a co-founder of Local Industries, a strategic consultancy focused on Change Marketing - using consumer grade marketing techniques to design and implement meaningful organizational change. Local Industries works with a wide variety of clients including Coca-Cola, Cru, Airbnb, and eBay. Before Local, Neil led digital strategy and content for Coca-Cola's Global Content Excellence group. His work included leadership of the digital program for the 2014 FIFA World Cup in Brazil, developing new ways to create and publish content in real-time across multiple social channels and managing global digital agency relationships. Neil is an advisor to multiple start-ups, a General Assembly Instructor and a regular keynote speaker on brand-building and marketing innovation in the social age. Before all that, Neil trained as a race engine designer for Benetton F1 and ran a digital film start-up.


My Speakers Sessions

Friday, October 6

11:00am EDT