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avatar for Jeff Griffin

Jeff Griffin

STRATACACHE
EVP Retail Media Networks
Jeff Griffin combines brand and sales management leadership at 4 Fortune 50 CPG companies with the rapid growth of 5 venture- and private-equity funded digital startups.

Currently helping STRATACACHE develop new in-store media and mobile consumer networks inside the world’s largest retailers, Griffin develops strategic alliances with the top brands in the $4 Trillion North America retail market.

Since 1999, Griffin has been recruited to lead new retail businesses and drive fast revenue growth at 5 startups in the mobile, ecommerce media, digital place-based media, crowd-sourced retail intelligence, and shopper insights industries. Jeff helped these new companies deliver over $1 Billion in new revenue from clients spanning the top 50 global retailers and the top 50 fast-moving consumer goods brands in the US.

Selected accomplishments include
• Helping lead the creation of the world’s largest digital place-based media network (with over 150mm weekly viewers across 2 continents),
• Helping build the world’s largest mobile proximity network at retail (reaching an audience of 2mm+ daily shoppers), • Developing the first national beacon-enabled digital place-based network in America (in over 5,000 retail stores), and
• Co-creating the original shopper insights platform behind Google’s ‘Zero Moment of Truth’ initiative.

In addition to driving revenue growth, Jeff helped create over a half billion dollars in shareholder value through 2 all-cash exits. Prior to his work in the startup world, Jeff grew North American brands for Nabisco and Kellogg’s in Brand Marketing, and in sales management at Nestle and Procter & Gamble.

Griffin is currently a member of the Board of Directors of ‘FoodFinder’, a technology nonprofit connecting food insecure kids and families with their closest free food resources via both desktop and mobile apps.

Jeff holds a Bachelor’s Degree in Media & Journalism from the University of North Carolina and an MBA from Michigan’s Ross School of Business.