Chad Eikhoff is the Founder and CEO of TRICK 3D, a leading AR/VR and immersive media studio based in Atlanta. Chad Eikhoff and his teams at TRICK 3D use new technologies and mediums to push the boundaries in virtual space creation, computer-generated (CG) worlds and characters, VR, AR and more. Drawing upon his vast experience as a filmmaker and director, Eikhoff ensures that his virtual worlds connect emotionally with those who experience them. 

Eikhoff works with pioneering brands such as Delta Air Lines, Intercontinental Hotel Group (IHG), CNN, Georgia Power and more, as well as entertainment leaders such as Turner Broadcasting System and CBS. Eikhoff has produced and directed several feature, television and interactive projects, including the hit animated holiday special, “The Elf on the Shelf: An Elf’s Story.” Eikhoff's most recent project, "Zayden's Wish," marks the first-ever virtual reality wish granted, taking a 7-year-old astronaut on a journey to Saturn and back for Make-A-Wish Georgia.