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Social Media [clear filter]
Tuesday, October 3


People-Centric Hacking: How Digital Habits Lead to Security Attacks
This session links current cybersecurity exploits with today’s social media climate, exploring the role that people rather technology play in personal and corporate hacks. Attendees will learn about social hackers - their methods, their motives, detecting them, and countermeasures.

avatar for Ricardo Daza

Ricardo Daza

Associate Director, UHY Advisors TAP
Ricardo Daza is an Associate Director for the Technology Advisory Practice at UHY Advisors. As an IT Risk Consultant for UHY he advises domestic and international large enterprise clients on a myriad of aspects of their IT Security, such as Risk Management, Security Metrics, Incident... Read More →

Tuesday October 3, 2017 9:30am - 10:30am
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303


Social Strategy on a Dime
This session is a must go to everyone doing social with small to no budget. Social media is often a challenge for small businesses and startups. Founders are usually the ones handling all social efforts with their busy schedules and no proper training, or spending their limited budget on a social media manager and not seeing enough results for lack of strategy. Creating a strategy removes a lot of the day-to-day stress and energy that is put on social, because you will have direction and a mix of content types to pick from. It will also make your brand's voice and image consistent and well represented on all platforms.
You will learn: How to build an effective social media strategy for your brand How to apply the 80/20 rule to your brand
How to decide on your content verticals
How to grow your social presence organically
How to keep content engaging and fresh
My favorite social media hacks to create content on a dime
Best way to use your limited budget on social
Community Engagement
Best practices

avatar for Manu Muraro

Manu Muraro

Founder, Your Social Team
Manu Muraro is the founder of Your Social Team, which helps brands DIY social media throughworkshops, consulting and daily tips on Instagram @yoursocialteam.Born and raised in Brazil, Manu moved to Atlanta right after graduating in Advertising andMarketing for a job at Cartoon Network... Read More →

Tuesday October 3, 2017 1:30pm - 2:30pm
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303