Loading…

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Social Media [clear filter]
Monday, October 2
 

9:30am

Creating Community: How Social Media Connects Us in Real Life
Does social make us more connected to our community? Social influencers from cities and states across the country share how they use social storytelling to excite and inform followers about where they live (Bonus: Learn how you can create similar virality through your social strategy)

Moderators
avatar for Lauren Patrick

Lauren Patrick

Storyteller, Editor, Terminus, PrettySouthern.com
Lauren Patrick is the Storyteller for Terminus and Editor of PrettySouthern.com. She's a graduate of UGA's Grady College of Journalism & Mass Communication, where she served as Editor of The Red & Black. Since her graduation from UGA in 2007, Lauren worked for Jezebel magazine, A... Read More →

Speakers
avatar for Sheretha Bell

Sheretha Bell

Director Content & Creative, Discover Atlanta
How many people have you met that love what they do? Do they love where they work? Do they love why they do it?Here she is. As one of the rare few with more than 15 years in the industry at the same company, there’s a reason she’s still here and still loves it. Sheretha Bell doesn’t... Read More →
avatar for Carolyn Capern

Carolyn Capern

Digital Storyteller, CT-Social
Carolyn Capern combines a deep appreciation for storytelling with an enthusiasm for technology. Carolyn drives creative strategy and project implementation in her role at CT Social, working closely with clients to build a deeper understanding of their vision and goals and bring them... Read More →
avatar for Jessica Carlton

Jessica Carlton

Digital Media Specialist at the City of Huntsville, City of Huntsville, AL
Jessica is the Digital Media Specialist for the City of Huntsville.  Her work includes all things 'communication' that involve a screen including social media, website and e-mail campaigns. Previously, Jessica was part of the marketing team responsible for the communication efforts... Read More →
avatar for Alyssa Fagien

Alyssa Fagien

Founder, ATL Bucket List
Social media is more than just a job for Alyssa Fagien -  it's a true passion. With a B.S. in public relations from the University of Florida, she has always loved building relationships. And throughout the years she has gravitated toward social media as a tool to connect brand to... Read More →


Monday October 2, 2017 9:30am - 10:30am
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303

11:00am

Instagram Workshop: How to Grow and Engage Your Audience
While only several years old, Instagram has become one of the fastest growing social media platforms - and businesses are catching onto the trend. With more than 121,000 Instagram followers (and counting), Alyssa Fagien of ATL Bucket List knows a thing or two about growing an real, engaged following. Learn about her journey and how you can implement the same steps to grow your own accounts.

Speakers
avatar for Alyssa Fagien

Alyssa Fagien

Founder, ATL Bucket List
Social media is more than just a job for Alyssa Fagien -  it's a true passion. With a B.S. in public relations from the University of Florida, she has always loved building relationships. And throughout the years she has gravitated toward social media as a tool to connect brand to... Read More →


Monday October 2, 2017 11:00am - 12:00pm
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

1:30pm

Social Influencer Marketing
Influencer marketing is capturing the attention of brands in virtually every industry. Yet, how can brands define success, execute a campaign, and measure the ROI for new marketing approaches? Influencer marketing experts answer these questions and offer insights to the future of this booming field.

Moderators
avatar for Titania Jordan

Titania Jordan

CPO, Bark.us
As CPO, Titania is Bark's resident factotum, her role spanning across product, design, copy, customer acquisition and education, and media relations. Titania has tremendous experience at the intersection of families and technology, formerly serving as CMO at KidsLink, co-founder/CMO... Read More →

Speakers
avatar for Tyler Anderson

Tyler Anderson

CEO, Casual Fridays
Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego. He has over 14 years of digital marketing, social media marketing, and public relations experience and has worked with hundreds of brands on social media and content marketing initiatives including top hotels and resorts for Marriott International, the San Diego Tourism Authority, Penske Automotive, Jersey Mike... Read More →
avatar for April Foster

April Foster

Founder & CEO, Inked Brands
April Foster is the founder and CEO of Inked Brands, a pioneer influencer of commerce, where she’s obsessed with combining relevant products and smart marketing with influencer brands. She lives in Kentucky with her husband, Greg, and four young children.
avatar for Chris Hackney

Chris Hackney

President & COO, Insightpool
Chris is currently President & COO of Insightpool - the world's leading Influencer Marketing platform. Prior to joining Insightpool he was Vice President of Cloud Customer Success at Oracle following the acquisition of his previous company Vitrue. Previous experience also includes... Read More →
avatar for Danica Kombol

Danica Kombol

President, http://www.everywhereagency.com
Danica Kombol is the CEO of the Everywhere Agency, a leading social media & content marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. She founded the blogger network, Everywhere Society to power the agency’s many award-winning influencer... Read More →
avatar for Mark Williams

Mark Williams

Senior Director, Media Operations, Fullscreen
Mark Williams combines a love of film and art with 12+ years in technology and internet marketing. He began his professional career in Los Angeles working in television and film, which led to an interest in online entertainment marketing. Before joining Fullscreen, he was Senior SEM... Read More →


Monday October 2, 2017 1:30pm - 2:30pm
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303

4:30pm

He Shoots, He Scores: How Sport Teams Create Fandoms with Social Media
Social media has altered the relationship between teams and their fans. Sport brands share how they use social to boost their marketing strategy and drive engagement.

Moderators
MC

M. Cole Jones

Managing Partner, RIISE Ventures

Speakers
avatar for Dave Cox

Dave Cox

Live Events Marketing Manager, WWE
avatar for Jen Galas

Jen Galas

Associate Director of Digital Services, University of Georgia
Jen Galas was named the Associate Director of Digital Services at University of Georgia for Social Media in August of 2015 after serving as the Assistant Director of Sports Communications since 2012. Galas is responsible for the development, implementation, and coordination of digital... Read More →
avatar for Greg Mize

Greg Mize

Director Digital Marketing, Atlanta Braves
Greg Mize is the Digital Director for the Atlanta Braves, leading all of the club’s digital innovation and media initiatives. In this role, Greg oversees the club’s digital presence across mobile, tablet and desktop platforms, including the club’s social media channels, the... Read More →
avatar for Matt Moore

Matt Moore

Director of Digital and Broadcast, Atlanta United FC
Matt Moore joined the Atlanta United front office team fulltime in 2015 as Director of Digital and Broadcast. Matt played a key role in the launch of the Atlanta United brand as he created and developed the social media activation.  He was instrumental in establishing and growing... Read More →


Monday October 2, 2017 4:30pm - 5:30pm
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
 
Tuesday, October 3
 

9:30am

People-Centric Hacking: How Digital Habits Lead to Security Attacks
This session links current cybersecurity exploits with today’s social media climate, exploring the role that people rather technology play in personal and corporate hacks. Attendees will learn about social hackers - their methods, their motives, detecting them, and countermeasures.

Speakers
avatar for Ricardo Daza

Ricardo Daza

Associate Director, UHY Advisors TAP
Ricardo Daza is an Associate Director for the Technology Advisory Practice at UHY Advisors. As an IT Risk Consultant for UHY he advises domestic and international large enterprise clients on a myriad of aspects of their IT Security, such as Risk Management, Security Metrics, Incident... Read More →


Tuesday October 3, 2017 9:30am - 10:30am
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

9:30am

Workshop: Managing & Measuring Your Way to Social Media Success
Join Imagine Media Consulting as they dive into the world of social media management tools and metrics! This workshop is designed to help make your social media efforts easier & more effective. Learn which management tools to use, which metrics are most important to track and how to keep everything organized, how to communicate ROI and more!

Speakers
avatar for Kelsey Thompson

Kelsey Thompson

Digital Media Coordinator, Imagine Media Consulting
Kelsey Thompson combines creativity and analytics as the Digital Media Coordinator at Imagine Media Consulting. Kelsey graduated from Northwestern University with a degree in journalism and passion for working with people. She enjoys proving the value of strong social media strategy... Read More →
avatar for Carolyn Whalen

Carolyn Whalen

Community Success Manager, Imagine Media Consulting
Carolyn Whalen is the Community Success Manager for Imagine Media Consulting. Carolyn is a University of South Carolina graduate (go gamecocks!) with a fresh perspective on all things social media and journalism. She received her degree in public relations and then gravitated back... Read More →


Tuesday October 3, 2017 9:30am - 10:30am
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  • surveys n

11:00am

Digital Storytelling for Global Brands: A Fireside Chat with Doug Busk and Stefanie Diaz
With more than 15 years of leadership experience in mobile and social media, Busk brings rich multi-channel marketing experience from his recent role as Group Director of Digital Communications & Social Media at Coca-Cola and current responsibilities as Managing Director of MSLGROUP. During his fireside chat with branding expert, Stefanie Diaz, he will share how he uses storytelling and strategy to build powerful digital brands.

Moderators
avatar for Stephanie Diaz

Stephanie Diaz

CEO & Co-Founder, Mastermind Your Launch
Stefanie Diaz is a successful marketing strategist, radio host, and brand guru who specializes in empowering entrepreneurs. Her company, Mastermind Your Launch, has helped multiple businesses put the right face, message, and systems behind their brand so that they can confidently... Read More →

Speakers
avatar for Doug Busk

Doug Busk

Managing Director - Atlanta & NA Lead Brand Storytelling, ‎MSLGROUP
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution... Read More →


Tuesday October 3, 2017 11:00am - 12:00pm
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030

1:30pm

Social Strategy on a Dime
This session is a must go to everyone doing social with small to no budget. Social media is often a challenge for small businesses and startups. Founders are usually the ones handling all social efforts with their busy schedules and no proper training, or spending their limited budget on a social media manager and not seeing enough results for lack of strategy. Creating a strategy removes a lot of the day-to-day stress and energy that is put on social, because you will have direction and a mix of content types to pick from. It will also make your brand's voice and image consistent and well represented on all platforms.
You will learn: How to build an effective social media strategy for your brand How to apply the 80/20 rule to your brand
How to decide on your content verticals
How to grow your social presence organically
How to keep content engaging and fresh
My favorite social media hacks to create content on a dime
Best way to use your limited budget on social
Community Engagement
Best practices

Speakers
avatar for Manu Muraro

Manu Muraro

Founder, Your Social Team
Manu Muraro is the founder of Your Social Team, which helps brands DIY social media throughworkshops, consulting and daily tips on Instagram @yoursocialteam.Born and raised in Brazil, Manu moved to Atlanta right after graduating in Advertising andMarketing for a job at Cartoon Network... Read More →


Tuesday October 3, 2017 1:30pm - 2:30pm
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

3:00pm

Social Media + Social Good
Social media has become an important tool for learning about and practicing active and informed citizenship. Learn how organizations and people are using the power social media to spark change and lead conversations.

Moderators
avatar for Jacey Lucus

Jacey Lucus

Moderator, Community Bucket
Jacey Lucus has a passion for community, marketing, and helping people. For the past 5 years, Jacey has been creating unique volunteer experiences all over Atlanta with a company called Community Bucket. She also is currently leading the marketing efforts of a software company called... Read More →

Speakers
avatar for Neely Conway

Neely Conway

Director of Digital Marketing, LifeLine Animal Project
avatar for Bem Joiner

Bem Joiner

Community Manager, The Center for Civic Innovation
Bem Joiner is the Community Relations Manager and Creative Culture Curator at the Center for Civic Innovation. He has managed and/or consulted on many Lifestyle/Cultural Immersion projects for a variety of clients including Sprite, Mississippi Dept. of Education, truth.com, National Black Arts Festival, Nissan, Jack Daniels, Vitamin Water and countless others. He has also booked "early-adopter" shows for Drake, Kendrick Lamar and the Goodie Mob reunion. Bem is also one of the founders of CreativeCall.org which is a community service effort/collaboration between... Read More →
avatar for Susanna Spiccia

Susanna Spiccia

Founder/Executive Director, re:imagine/ATL
Founder/Executive Director of re:imagine/ATL for the past 13 years, Susanna has worked with hundreds of youth from various backgrounds at camps, after school programs, and she has served as a personal mentor to previously incarcerated youth, LGBTQ youth, and many others from across... Read More →
avatar for Joey Womack

Joey Womack

CEO, Amplify 4 Good
Joey Womack is the Founder and CEO of Amplify 4 Good, a social enterprise startup using rapid problem-solving to help organizations create social impact, and the Co-Founder/Executive Director of Goodie Nation, a nonprofit social impact pre-accelerator that empowers everyone to play... Read More →


Tuesday October 3, 2017 3:00pm - 4:00pm
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

4:30pm

Social Media Managers Share How to Dominate Digital
Who is the person behind that post? Meet the forces behind some of the nation's biggest brands. Learn how they manage and strategize engaging content that earns fans, clicks, and followers.

Moderators
avatar for Manu Muraro

Manu Muraro

Founder, Your Social Team
Manu Muraro is the founder of Your Social Team, which helps brands DIY social media throughworkshops, consulting and daily tips on Instagram @yoursocialteam.Born and raised in Brazil, Manu moved to Atlanta right after graduating in Advertising andMarketing for a job at Cartoon Network... Read More →

Speakers
avatar for Anna Norris

Anna Norris

Social Media Editor, The Weather Company
Anna Norris is a social media editor at The Weather Company, an IBM Business. As part of weather.com's Digital Video Team, she produces engaging videos and posts breaking weather news on The Weather Channel's Facebook page. With a deep knowledge of what an audience desires out of... Read More →
avatar for Beth Pullias

Beth Pullias

Senior Social Engagement Specialist, American Red Cross
Beth Pullias is the senior social engagement specialist for the American Red Cross. Currently, she works as the community manager for the Red Cross social media channels, manages the Digital Volunteer program and prepares social media monitoring reports while contributing to the daily... Read More →
avatar for Greg Trujillo

Greg Trujillo

Marketing Technologist, CT Social
Internet engineer and digital strategist Greg Trujillo brings his creative vision, technical talents and entrepreneurial energy to every project he touches. As co-founder of CT Social, Greg has overseen interactive development for local, regional, national, and international organizations... Read More →
avatar for Carolyn Whalen

Carolyn Whalen

Community Success Manager, Imagine Media Consulting
Carolyn Whalen is the Community Success Manager for Imagine Media Consulting. Carolyn is a University of South Carolina graduate (go gamecocks!) with a fresh perspective on all things social media and journalism. She received her degree in public relations and then gravitated back... Read More →


Tuesday October 3, 2017 4:30pm - 5:30pm
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303