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Marketing [clear filter]
Monday, October 2
 

11:00am

Defending the Digital Side of Business: Protecting Your Organization’s Brand

Cyber-criminals are attacking every part of the enterprise. Whether it’s via a data breach, ransomware, or phishing scheme, there remains a vast sea of threats out there capable of doing severe damage to companies of all shapes and sizes. However, there are also potential attack vectors that organizations sometimes overlook. Social media platforms have become the predominate form of customer communication for many companies and have also become a prime target for security-related threats. Join Marci McCarthy, CEO and President of T.E.N. as she discusses the importance of maintaining a secure social media and online presence and why doing so is vital to your organization’s e-commerce, infrastructure, and overall brand value.



Speakers
avatar for Marci McCarthy

Marci McCarthy

CEO and President, T.E.N.
Marci McCarthy is currently the CEO and President of T.E.N., an information security executive networking and relationship-marketing firm.  McCarthy has more than 20 years of business management and entrepreneurial experience, including founding T.E.N.’s flagship program, the Information... Read More →


Monday October 2, 2017 11:00am - 12:00pm
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

1:30pm

The Privacy & Security Dance: Discuss top trends in privacy and security and what companies need to be doing now
Technology is advancing at a rapid rate bringing us the Internet of Things, connected cars and advanced marketing tools.  Privacy and security regulation is increasing globally.  Customers expect a balance of privacy in exchange for sharing data.  This session will explore the current privacy and security trends as well as the dance between privacy and security and the role each plays in company innovation.

Speakers
avatar for Jodi Daniels

Jodi Daniels

Founder, Red Clover Advisors
Jodi Daniels is a digital privacy expert with more than 19 years experience in privacy, marketing, strategy, and finance roles.  She has worked in multiple industries such as Financial Services, Automotive, Media, and Retail for Cox Enterprises, The Home Depot and Deloitte. As... Read More →


Monday October 2, 2017 1:30pm - 2:30pm
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

3:00pm

Data is the New Digital Gold - Save it, Secure it, Send it, Store it! Solve your unmanaged data transfer business challenges
In today’s world of rapidly emerging digital business processes a growing amount of electronic information flows, both within your business and externally to trading partners. Your data – and how efficiently, safely and effectively you handle its transfer – impacts your business greatly. It’s part of your competitive advantage. And a lot of it is data that would expose your company to risk if were misdirected, stolen, late, or lost. This data is exchanged in various ways, including system-to-system (batch file uploads, scheduled transfers), system-to-human (scheduled reports), and human-to-human (ad hoc emails and manual FTP uploads). It’s vital that the right data gets to the right person or place at the right time. In addition, it’s vital that you know – and can prove – that critical data traveled and arrived at its destination securely.

Speakers
avatar for Bill Metallo

Bill Metallo

VP, Sales, Seeburger, Inc
Bill joined SEEBURGER in January 2005 and has over 30 years of high tech operations, sales, and marketing experience; with the last 20 years in Electronic and Digital Business focused solutions. Bill is responsible for sales and operations for SEEBURGER in North America.   SEEBURGER... Read More →


Monday October 2, 2017 3:00pm - 4:00pm
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

3:00pm

Turning Users into Customers: UX for Marketers
User Experience professionals are passionate about putting user needs at the center of their design decisions. Marketers want measurable, practical experiences that communicate value. How do we blend these mindsets into a more perfect union? Let’s define a set of ideas that will better enable Marketing/UX partnerships to create actionable research and useful digital experiences that serve both masters: the business and the buyer.

Speakers
avatar for David Preiss

David Preiss

Co-Founder, Launch
David founded Launch, a top digital agency located at the Flatiron Building in Atlanta. He leads a team of strategists, UX professionals, Creatives and Developers who connect customers to brands like Autodesk, Salesforce and Char-Broil by creating smart digital experiences and user-centered... Read More →


Monday October 2, 2017 3:00pm - 4:00pm
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
 
Wednesday, October 4
 

1:30pm

Snake Eyes for Swifty? Lessons in Brand Mismanagement from the 'New' Taylor Swiftt
All brands – large and small; personal and corporate – must closely manage their narratives. As a brand manager, Taylor Swift is generally known for creating very intentional symbolism to support her brand in both lyrics and videos. In this session, we will evaluate Taylor Swift’s latest reinvention of her brand persona and discuss how her work on the recent single “Look What You Made Me Do” actually deviates from brand management best practices.

Speakers
avatar for Brandy Hughes

Brandy Hughes

Marketing & Communications Manager, FiberLight, LLC
Brandy Noelle Hughes is a self-taught marketer, recovering attorney, and aspiring yogi. Her versatility and adaptability have inspired her to explore many disciplines within marketing and marketing-adjacent fields, including: business development, public relations, event planning... Read More →


Wednesday October 4, 2017 1:30pm - 2:30pm
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

3:00pm

Brand Safety
In March of 2017 the online advertising world was rocked when some of the biggest brands in the world found evidence their video advertisements were aligned in front of and overlaid on ISIS recruitment videos. In response many of these advertisers halted all YouTube advertising which has become known as the Adpocalypse of 2017. While some of these brands have since resumed advertising, there is an ongoing debate about whether a brand can advertise online in 100% safe environments. In this session we will explore how online media buying works, what caused the Adpocalypse and solutions moving forward.

Speakers
avatar for Mark Williams

Mark Williams

Senior Director, Media Operations, Fullscreen
Mark Williams combines a love of film and art with 12+ years in technology and internet marketing. He began his professional career in Los Angeles working in television and film, which led to an interest in online entertainment marketing. Before joining Fullscreen, he was Senior SEM... Read More →


Wednesday October 4, 2017 3:00pm - 4:00pm
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
 
Thursday, October 5
 

11:00am

Revenue Marketer in a B2B Environment
Roughly 80% of all B2B marketing leaders are feeling the pressure to show revenue results yet fewer than a third are actually delivering a credible ROI. As we look into 2017 and see B2B marketers drowning in technology and data - basically everything they need to achieve a revenue number - why is this gap still so large? This session will explore the reasons for the gap between expectations and reality in delivering repeatable, predictable, and sustainable revenue performance from marketing. This session will be interactive, fast-paced and will conclude with strong action items for immediate use upon your return to work.

Speakers
avatar for Debbie Qaqish

Debbie Qaqish

Principal & Chief Strategy Officer, The Pedowitz Group
Debbie Qaqish is The Queen of Revenue Marketing,™ a term she coined in 2011.  Passionate about marketing’s new role as a revenue creator, Debbie inspires others to embrace revenue accountability.  She has been helping B2B companies drive revenue growth for over 35 years.  As... Read More →


Thursday October 5, 2017 11:00am - 12:00pm
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030

1:30pm

Content is Everything and Everywhere
While marketers have long acknowledged the importance of storytelling, this session will dismantle the notion that content creation has to be laborious. Through a series of case studies, Everywhere Agency’s representatives will offer best practices and helpful pointers for communicating brand stories through a variety of tactics. From traditional blog posts, to the latest in live-streaming trends, to harnessing the power of word-of-mouth recommendations, this session will offer insights on how to innovatively connect with your audience on social media and beyond. We’ll provide practical information that will help brands craft more comprehensive and innovative content strategies that cater to their specific goals and audience needs, elevate and simplify their approach to content creation, and ultimately, how to measure success.

Speakers
avatar for Kelly Dye

Kelly Dye

Director of Digital Strategy, Everywhere Agency
In her role at Everywhere Agency, works on high-level strategy for influence and social media marketing campaigns for clients like Coca-Cola, CoxCommunications, and UP TV. Previously, Kelly conceptualized and managed social media strategies and activations for a variety of clients... Read More →
avatar for Stephanie Proft

Stephanie Proft

Account and Content Strategist, Everywhere Agency
Stephanie likes to send a message – which has led to a career fueled by curiosity and communication skills. Eager to hone in on the heart of the matter, she specializes in creating compelling content that connects with audiences. Stephanie gained a wealth of marketing and branding... Read More →


Thursday October 5, 2017 1:30pm - 2:30pm
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

4:30pm

Strategies for Engagement in the AI-Centric Economy
The impact of the AI- & Automation-Driven economy will be pervasive. To that end, various aspects of our lives will likely change dramatically. This session will focus on ways to implement a strategy for networking and engagement within the business world in light of the many changes forthcoming.

Speakers
avatar for Jonathan Sutter

Jonathan Sutter

Founder, Hack-A-Thought
Jonathan has extensive experience within technology, innovation and strategy. Jonathan currently runs Hack-A- Thought, an organization that combines the power ofglobally known thought leaders, academic research and diversity of thought. Jonathan’smost recent summit was held at the... Read More →


Thursday October 5, 2017 4:30pm - 5:30pm
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
 
Friday, October 6
 

9:30am

VR Training - Why Major Brands are Getting On Board
Imagine being able to virtually transport trainees to locations across the world or even across time to learn in ways that were never before possible. Join Virtual Reality (VR) Leader Dave Beck for a thought-provoking discussion around the latest trends in VR Training. This session will include three, real world case studies featuring businesses that are currently using VR for training.

Speakers
avatar for Dave Beck

Dave Beck

Co-Founder/Managing Partner, Foundry 45
Dave Beck is co-founder and Managing Partner at Foundry 45, an Atlanta-based company that creates powerful Virtual Reality experiences for brands, agencies, and sports teams. His company has built almost 100 VR experiences for notable clients such as AT&T, Coca-Cola, Turner, and John... Read More →


Friday October 6, 2017 9:30am - 10:30am
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

1:30pm

The Power Paradox: How to Embrace Power without Damaging Your Brain
Managing power’s paradox is an essential leadership skill. Power is essential for as a
way of harnessing the full resource potential of an organization. However, research
shows that too much power can cause leaders to suffer from brain impairment.
Learn how to maintain your leadership balance in inspire your organization.

Speakers
avatar for Daina Middleton

Daina Middleton

CEO, Ansira
Daina Middleton is an author, and marketing and leadership consultant. She also consults with medium and large companies about marketing maturity providing an assessment that leads to digital transformation. Before becoming a consultant, Middleton headed up B2B Marketing at Twitter... Read More →


Friday October 6, 2017 1:30pm - 2:30pm
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030