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Marketing [clear filter]
Wednesday, October 4
 

11:00am

Partnering for Innovation - How Partnership Drives Innovation, Creativity and Business Growth
No one company, agency or vendor can do everything themselves and business today is far too complex for the silo act. Partnerships are the fuel for now and the future to help us create, nurture and accelerate growth focusing on speed with a higher quality and quantity of ideas to unlock and leverage capabilities across a customer journey. But like any partnership, it requires a different perspective to truly create collective success. This panel will explore what it takes and what not to do, if you want to develop, foster and grow any meaningful partnership from the perspectives across technology with Adobe, agency with DigitasLBi and clients with Scotts Miracle Gro.

Speakers
avatar for Steve Swanson

Steve Swanson

Managing Director, Digitas LBi
Steve’s journey like our industry has many left and right turns along the way. And a few moving trucks. Steve started his journey in New York at N.W. Ayer and DDB Needham working on brands like AT&T, Michelin, Pepsi, Best Buy and Hershey. Steve’s first take on an entrepreneurial... Read More →
avatar for Patrick West

Patrick West

Global Alliance Director, Adobe
Patrick West is known for solving complex core business challenges through the lens of marketing and technology.  He helps lead brands in merging the virtual world with the physical world, supporting them on how to create and implement robust digital and traditional strategies, plans... Read More →


Wednesday October 4, 2017 11:00am - 12:00pm
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
 
Friday, October 6
 

3:00pm

Data Segmentation Across Programmatic Buying
Moderators
avatar for Kelly Mancuso

Kelly Mancuso

Director of Paid Media, Nebo
Kelly began her career in digital marketing over nine years ago. Throughout this time, she has gained experience in social media, SEO and web design, though her main expertise lies in paid media. As Director of Paid Media at Nebo, she has helped lead strategy for numerous award-winning... Read More →

Speakers
avatar for Jean D'Amico

Jean D'Amico

Director, Sales, Oath
Jean D'Amico is a Sales Director at Oath, the digital marketing division of Verizon. In his role, he helps his clients navigate the tumultuous digital media landscape and craft marketing programs that deliver results.Jean has over 15 years in the digital industry with a focus on Mobile... Read More →


Friday October 6, 2017 3:00pm - 4:00pm
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030