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Marketing [clear filter]
Monday, October 2

9:30am EDT

Cybercrime’s Impact on Brand and How to Protect It
The Steps Everyone Worried About Brand Reputation in the new age of cybersecurity should take today. 

avatar for John Buzzell

John Buzzell

President, YOU ARE HERE
John Buzzell is an award winning 27-year veteran of the digital industry, creating interactive experiences in Augmented and Virtual Reality, Videogames, Mobile apps, and numerous high-volume Websites. At YOU ARE HERE, Buzzell leads teams that create meaningful and measurable experiences... Read More →
avatar for Emmett Hawkins III

Emmett Hawkins III

CTO, Leapfrog Services, Inc.
Emmett “Trey” Hawkins oversees technology solutions, service offerings, and the evolution of core technologies at Leapfrog Services. He also works with Leapfrog clients as an advisor and solutions architect. He was co-founder and CTO of Virtex Networks, Inc., one of the nation's... Read More →
avatar for Ricardo Olivo

Ricardo Olivo

Sr. Director of Innovation Technologies, YOU ARE HERE
Ricardo Olivo leads technology at YOU ARE HERE, an immersive technology lab in Atlanta, Georgia.  Drawing on nearly 12 years’ experience in multimedia and game development, Olivo has innovated through technologies like augmented reality, virtual reality, projection mapping, mobile... Read More →

Monday October 2, 2017 9:30am - 10:30am EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

11:00am EDT

Defending the Digital Side of Business: Protecting Your Organization’s Brand

Cyber-criminals are attacking every part of the enterprise. Whether it’s via a data breach, ransomware, or phishing scheme, there remains a vast sea of threats out there capable of doing severe damage to companies of all shapes and sizes. However, there are also potential attack vectors that organizations sometimes overlook. Social media platforms have become the predominate form of customer communication for many companies and have also become a prime target for security-related threats. Join Marci McCarthy, CEO and President of T.E.N. as she discusses the importance of maintaining a secure social media and online presence and why doing so is vital to your organization’s e-commerce, infrastructure, and overall brand value.

avatar for Marci McCarthy

Marci McCarthy

CEO and President, T.E.N.
Marci McCarthy is currently the CEO and President of T.E.N., an information security executive networking and relationship-marketing firm.  McCarthy has more than 20 years of business management and entrepreneurial experience, including founding T.E.N.’s flagship program, the Information... Read More →

Monday October 2, 2017 11:00am - 12:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

1:30pm EDT

The Privacy & Security Dance: Discuss top trends in privacy and security and what companies need to be doing now
Technology is advancing at a rapid rate bringing us the Internet of Things, connected cars and advanced marketing tools.  Privacy and security regulation is increasing globally.  Customers expect a balance of privacy in exchange for sharing data.  This session will explore the current privacy and security trends as well as the dance between privacy and security and the role each plays in company innovation.

avatar for Jodi Daniels

Jodi Daniels

Founder, Red Clover Advisors
Jodi Daniels is a digital privacy expert with more than 19 years experience in privacy, marketing, strategy, and finance roles.  She has worked in multiple industries such as Financial Services, Automotive, Media, and Retail for Cox Enterprises, The Home Depot and Deloitte. As... Read More →

Monday October 2, 2017 1:30pm - 2:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

3:00pm EDT

Data is the New Digital Gold - Save it, Secure it, Send it, Store it! Solve your unmanaged data transfer business challenges
In today’s world of rapidly emerging digital business processes a growing amount of electronic information flows, both within your business and externally to trading partners. Your data – and how efficiently, safely and effectively you handle its transfer – impacts your business greatly. It’s part of your competitive advantage. And a lot of it is data that would expose your company to risk if were misdirected, stolen, late, or lost. This data is exchanged in various ways, including system-to-system (batch file uploads, scheduled transfers), system-to-human (scheduled reports), and human-to-human (ad hoc emails and manual FTP uploads). It’s vital that the right data gets to the right person or place at the right time. In addition, it’s vital that you know – and can prove – that critical data traveled and arrived at its destination securely.

avatar for Bill Metallo

Bill Metallo

VP, Sales, Seeburger, Inc
Bill joined SEEBURGER in January 2005 and has over 30 years of high tech operations, sales, and marketing experience; with the last 20 years in Electronic and Digital Business focused solutions. Bill is responsible for sales and operations for SEEBURGER in North America.   SEEBURGER... Read More →

Monday October 2, 2017 3:00pm - 4:00pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

3:00pm EDT

Turning Users into Customers: UX for Marketers
User Experience professionals are passionate about putting user needs at the center of their design decisions. Marketers want measurable, practical experiences that communicate value. How do we blend these mindsets into a more perfect union? Let’s define a set of ideas that will better enable Marketing/UX partnerships to create actionable research and useful digital experiences that serve both masters: the business and the buyer.

avatar for David Preiss

David Preiss

Co-Founder, Launch
David founded Launch, a top digital agency located at the Flatiron Building in Atlanta. He leads a team of strategists, UX professionals, Creatives and Developers who connect customers to brands like Autodesk, Salesforce and Char-Broil by creating smart digital experiences and user-centered... Read More →

Monday October 2, 2017 3:00pm - 4:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture
Wednesday, October 4

11:00am EDT

Partnering for Innovation - How Partnership Drives Innovation, Creativity and Business Growth
No one company, agency or vendor can do everything themselves and business today is far too complex for the silo act. Partnerships are the fuel for now and the future to help us create, nurture and accelerate growth focusing on speed with a higher quality and quantity of ideas to unlock and leverage capabilities across a customer journey. But like any partnership, it requires a different perspective to truly create collective success. This panel will explore what it takes and what not to do, if you want to develop, foster and grow any meaningful partnership from the perspectives across technology with Adobe, agency with DigitasLBi and clients with Scotts Miracle Gro.

avatar for Steve Swanson

Steve Swanson

Managing Director, Digitas LBi
Steve’s journey like our industry has many left and right turns along the way. And a few moving trucks. Steve started his journey in New York at N.W. Ayer and DDB Needham working on brands like AT&T, Michelin, Pepsi, Best Buy and Hershey. Steve’s first take on an entrepreneurial... Read More →
avatar for Patrick West

Patrick West

Global Alliance Director, Adobe
Patrick West is known for solving complex core business challenges through the lens of marketing and technology.  He helps lead brands in merging the virtual world with the physical world, supporting them on how to create and implement robust digital and traditional strategies, plans... Read More →

Wednesday October 4, 2017 11:00am - 12:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303

1:30pm EDT

Snake Eyes for Swifty? Lessons in Brand Mismanagement from the 'New' Taylor Swiftt
All brands – large and small; personal and corporate – must closely manage their narratives. As a brand manager, Taylor Swift is generally known for creating very intentional symbolism to support her brand in both lyrics and videos. In this session, we will evaluate Taylor Swift’s latest reinvention of her brand persona and discuss how her work on the recent single “Look What You Made Me Do” actually deviates from brand management best practices.

avatar for Brandy Hughes

Brandy Hughes

Marketing & Communications Manager, FiberLight, LLC
Brandy Noelle Hughes is a self-taught marketer, recovering attorney, and aspiring yogi. Her versatility and adaptability have inspired her to explore many disciplines within marketing and marketing-adjacent fields, including: business development, public relations, event planning... Read More →

Wednesday October 4, 2017 1:30pm - 2:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

3:00pm EDT

Brand Safety
In March of 2017 the online advertising world was rocked when some of the biggest brands in the world found evidence their video advertisements were aligned in front of and overlaid on ISIS recruitment videos. In response many of these advertisers halted all YouTube advertising which has become known as the Adpocalypse of 2017. While some of these brands have since resumed advertising, there is an ongoing debate about whether a brand can advertise online in 100% safe environments. In this session we will explore how online media buying works, what caused the Adpocalypse and solutions moving forward.

avatar for Mark Williams

Mark Williams

Senior Director, Media Operations, Fullscreen
Mark Williams combines a love of film and art with 12+ years in technology and internet marketing. He began his professional career in Los Angeles working in television and film, which led to an interest in online entertainment marketing. Before joining Fullscreen, he was Senior SEM... Read More →

Wednesday October 4, 2017 3:00pm - 4:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303

4:30pm EDT

New Realities - AR, VR & MR
Over the past few years technologies like Augmented Reality and Virtual Reality have dominated tech and marketing headlines as brands have begun to see the power and opportunity associated with these emerging forms of reality. By 2018 the virtual reality market alone could reach $7 billion and AR and VR are predicted to hit $150 billion in revenue by 2020. And the opportunities for brands extend far beyond entertainment and gimmicky customer engagement tactics into every facet of their business; from employee training and on-boarding to more efficient logistics management to creating collaborative work environments AR, VR and MR are paving the way for a new era of business.

avatar for Jamie Clarke

Jamie Clarke

COO, Skignz
Jamie is the COO of skignz, One of the Uk’s fastest growing start ups, operating in the Augmented Reality (AR) space.  He has been with the Company since 2015 and is a Founding Shareholder.  Jamie has a history of senior management and Directorship roles in various sectors and... Read More →
avatar for Annie Eaton

Annie Eaton

CEO, Futurus
Annie Eaton is the CEO of Atlanta-based future technologies company Futurus, where she creates immersive, engaging and interactive experiences in virtual reality, augmented reality and 360 capture. Before she founded Futurus in 2014, Annie worked in the power and financial technology... Read More →
avatar for Devika Rao

Devika Rao

Vice President of Account Services, O'Neill Communications
Devika Rao is the Vice President of Account Services of O'Neill Communications, a marketing and communications firm based in Atlanta, GA. She manages and leads national digital marketing, communications and public relations strategies and campaigns for nonprofits, private companies... Read More →
avatar for Elliott Rothman

Elliott Rothman

Director, Innovation, Trick3D
Elliott Rothman works as TRICK 3D’s Director of Innovation & Development, leading the studio’s technology teams as they use emerging technologies, such as AR and VR, to solve real-world problems for Fortune 500 clients. Rothman champions smart, applied and beautiful uses of technology... Read More →

Wednesday October 4, 2017 4:30pm - 5:30pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
Thursday, October 5

11:00am EDT

Finding the Edge of the Inbox: What’s Possible in Email
You can do what? In an email?? The average marketer or designer may think of email as a static medium—but the inbox experience has radically changed in the last few years. From allowing your audience to scroll through different views of a product to inbox shopping to images that change based on the weather, in this chat we’ll talk though some of the most excellent possibilities that you never knew could happen in the inbox.

avatar for Laura Sullivan

Laura Sullivan

Creative Director, BrightWave
Laura oversees the creative product at BrightWave, a top email marketing agency based in Atlanta. She rallies and inspires a team of copywriters, designers and developers to innovate in the inbox on the daily—and works with our clients to brainstorm eye-catching, click-worthy solutions... Read More →

Thursday October 5, 2017 11:00am - 12:00pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

11:00am EDT

Revenue Marketer in a B2B Environment
Roughly 80% of all B2B marketing leaders are feeling the pressure to show revenue results yet fewer than a third are actually delivering a credible ROI. As we look into 2017 and see B2B marketers drowning in technology and data - basically everything they need to achieve a revenue number - why is this gap still so large? This session will explore the reasons for the gap between expectations and reality in delivering repeatable, predictable, and sustainable revenue performance from marketing. This session will be interactive, fast-paced and will conclude with strong action items for immediate use upon your return to work.

avatar for Debbie Qaqish

Debbie Qaqish

Principal & Chief Strategy Officer, The Pedowitz Group
Debbie Qaqish is The Queen of Revenue Marketing,™ a term she coined in 2011.  Passionate about marketing’s new role as a revenue creator, Debbie inspires others to embrace revenue accountability.  She has been helping B2B companies drive revenue growth for over 35 years.  As... Read More →

Thursday October 5, 2017 11:00am - 12:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030

1:30pm EDT

Content is Everything and Everywhere
While marketers have long acknowledged the importance of storytelling, this session will dismantle the notion that content creation has to be laborious. Through a series of case studies, Everywhere Agency’s representatives will offer best practices and helpful pointers for communicating brand stories through a variety of tactics. From traditional blog posts, to the latest in live-streaming trends, to harnessing the power of word-of-mouth recommendations, this session will offer insights on how to innovatively connect with your audience on social media and beyond. We’ll provide practical information that will help brands craft more comprehensive and innovative content strategies that cater to their specific goals and audience needs, elevate and simplify their approach to content creation, and ultimately, how to measure success.

avatar for Kelly Dye

Kelly Dye

Director of Digital Strategy, Everywhere Agency
In her role at Everywhere Agency, works on high-level strategy for influence and social media marketing campaigns for clients like Coca-Cola, CoxCommunications, and UP TV. Previously, Kelly conceptualized and managed social media strategies and activations for a variety of clients... Read More →
avatar for Stephanie Proft

Stephanie Proft

Account and Content Strategist, Everywhere Agency
Stephanie likes to send a message – which has led to a career fueled by curiosity and communication skills. Eager to hone in on the heart of the matter, she specializes in creating compelling content that connects with audiences. Stephanie gained a wealth of marketing and branding... Read More →

Thursday October 5, 2017 1:30pm - 2:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

4:30pm EDT

Strategies for Engagement in the AI-Centric Economy
The impact of the AI- & Automation-Driven economy will be pervasive. To that end, various aspects of our lives will likely change dramatically. This session will focus on ways to implement a strategy for networking and engagement within the business world in light of the many changes forthcoming.

avatar for Jonathan Sutter

Jonathan Sutter

Founder, Hack-A-Thought
Jonathan has extensive experience within technology, innovation and strategy. Jonathan currently runs Hack-A- Thought, an organization that combines the power ofglobally known thought leaders, academic research and diversity of thought. Jonathan’smost recent summit was held at the... Read More →

Thursday October 5, 2017 4:30pm - 5:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
Friday, October 6

9:30am EDT

VR Training - Why Major Brands are Getting On Board
Imagine being able to virtually transport trainees to locations across the world or even across time to learn in ways that were never before possible. Join Virtual Reality (VR) Leader Dave Beck for a thought-provoking discussion around the latest trends in VR Training. This session will include three, real world case studies featuring businesses that are currently using VR for training.

avatar for Dave Beck

Dave Beck

Co-Founder/Managing Partner, Foundry 45
Dave Beck is co-founder and Managing Partner at Foundry 45, an Atlanta-based company that creates powerful Virtual Reality experiences for brands, agencies, and sports teams. His company has built almost 100 VR experiences for notable clients such as AT&T, Coca-Cola, Turner, and John... Read More →

Friday October 6, 2017 9:30am - 10:30am EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303

11:00am EDT

The Agency of the Future
The agency landscape is changing with everyone from traditional consulting firms to production studios competing for business that was once solely owned by Madison Avenue and later shared with digital marketing and advertising agencies. This shift begs the question, what does the agency of the future need to look like in order to remain competitive when disruption is coming from all sides? Our panel of experts from agencies both big and small, will talk about the challenges agencies face today and how they are adapting to address client needs and expectations and the constant, but exciting disruption in the space.

avatar for Kashi Sehgal

Kashi Sehgal

Kashi Sehgal is Co-Founder & CEO of Gigabark, an integrated mobile solutions company rooted in phone and text messaging technologies. She also serves as Founder & Executive Director of SuperNova South, the largest, most accessible, and most inclusive multi-disciplinary technology... Read More →

avatar for Neil Bedwell

Neil Bedwell

Co-Founder, Local Industries
A digital-native and strategic leader with 15 years running work, teams, and businesses in London, Amsterdam, and San Francisco.  Neil is a co-founder of Local Industries, a strategic consultancy focused on Change Marketing - using consumer grade marketing techniques to design... Read More →
avatar for Danielle Donnelly

Danielle Donnelly

SVP, Strategy, Moxie
Atlanta native Danielle Donnelly is Moxie’s resident expert on brand planning, content strategy and channel experience. She heads Moxie’s award-winning social practice and leverages her expertise to help our clients identify and optimize opportunities to engage customers in unique... Read More →
avatar for John Stapleton

John Stapleton

EVP, Chief Creative Officer, 22 Squared
John has been with the agency for 15 years and spearheads creative development for all of our clients, including integrated storytelling, social content creation, digital experience design and our in-house production studio, 22pictures. Well-known in the advertising community as a... Read More →
avatar for Crystal White

Crystal White

Strategy Lead, Launch
Crystal White has 15+ years of experience in technology, human resources, and telecom industries, having served in predominantly sales and marketing roles prior to her current role as strategy lead with Launch, TAG’s 2016 Agency of the Year. Crystal has a Master of Professional... Read More →

Friday October 6, 2017 11:00am - 12:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Marketing, Panel

1:30pm EDT

The Power Paradox: How to Embrace Power without Damaging Your Brain
Managing power’s paradox is an essential leadership skill. Power is essential for as a
way of harnessing the full resource potential of an organization. However, research
shows that too much power can cause leaders to suffer from brain impairment.
Learn how to maintain your leadership balance in inspire your organization.

avatar for Daina Middleton

Daina Middleton

CEO, Ansira
Daina Middleton is an author, and marketing and leadership consultant. She also consults with medium and large companies about marketing maturity providing an assessment that leads to digital transformation. Before becoming a consultant, Middleton headed up B2B Marketing at Twitter... Read More →

Friday October 6, 2017 1:30pm - 2:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030

3:00pm EDT

Data Segmentation Across Programmatic Buying
avatar for Kelly Mancuso

Kelly Mancuso

Director of Paid Media, Nebo
Kelly began her career in digital marketing over nine years ago. Throughout this time, she has gained experience in social media, SEO and web design, though her main expertise lies in paid media. As Director of Paid Media at Nebo, she has helped lead strategy for numerous award-winning... Read More →

avatar for Jean D'Amico

Jean D'Amico

Director, Sales, Oath
Jean D'Amico is a Sales Director at Oath, the digital marketing division of Verizon. In his role, he helps his clients navigate the tumultuous digital media landscape and craft marketing programs that deliver results.Jean has over 15 years in the digital industry with a focus on Mobile... Read More →

Friday October 6, 2017 3:00pm - 4:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030