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Monday, October 2
 

9:30am EDT

The New World Order - Living in an A.I. + Human Financial Market
Trade Ideas' A.I. Virtual Analyst Delivers 52% in CY2016 vs S&P's 10%.. To understand how difficult this is, see Blackrock's significant losses using A.I. over the same period. Varied results will continue to happen, but one thing is certain: they are here to stay and will be a permanent fixture in the market. You'll either be using this technology or it will be used against you.
Speakers
avatar for David Aferiat

David Aferiat

Co Founder, Managing Partner, Trade Ideas LLC
David brings more than 20 years of experience in trading, consulting, software, capital markets, and consumer product industries. Working with senior officers and key decision makers in the boardroom, finance, HR, marketing and trading functions, he has advised both public and privately... Read More →

Monday October 2, 2017 9:30am - 10:30am EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  FinTech, Lecture

9:30am EDT

Cybercrime’s Impact on Brand and How to Protect It
The Steps Everyone Worried About Brand Reputation in the new age of cybersecurity should take today. 
Speakers
avatar for John Buzzell

John Buzzell

President, YOU ARE HERE
John Buzzell is an award winning 27-year veteran of the digital industry, creating interactive experiences in Augmented and Virtual Reality, Videogames, Mobile apps, and numerous high-volume Websites. At YOU ARE HERE, Buzzell leads teams that create meaningful and measurable experiences... Read More →
avatar for Emmett Hawkins III

Emmett Hawkins III

CTO, Leapfrog Services, Inc.
Emmett “Trey” Hawkins oversees technology solutions, service offerings, and the evolution of core technologies at Leapfrog Services. He also works with Leapfrog clients as an advisor and solutions architect. He was co-founder and CTO of Virtex Networks, Inc., one of the nation's... Read More →
avatar for Ricardo Olivo

Ricardo Olivo

Sr. Director of Innovation Technologies, YOU ARE HERE
Ricardo Olivo leads technology at YOU ARE HERE, an immersive technology lab in Atlanta, Georgia.  Drawing on nearly 12 years’ experience in multimedia and game development, Olivo has innovated through technologies like augmented reality, virtual reality, projection mapping, mobile... Read More →

Monday October 2, 2017 9:30am - 10:30am EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Panel

9:30am EDT

Creating Community: How Social Media Connects Us in Real Life
Does social make us more connected to our community? Social influencers from cities and states across the country share how they use social storytelling to excite and inform followers about where they live (Bonus: Learn how you can create similar virality through your social strategy)
Moderators
avatar for Lauren Patrick

Lauren Patrick

Storyteller, Editor, Terminus, PrettySouthern.com
Lauren Patrick is the Storyteller for Terminus and Editor of PrettySouthern.com. She's a graduate of UGA's Grady College of Journalism & Mass Communication, where she served as Editor of The Red & Black. Since her graduation from UGA in 2007, Lauren worked for Jezebel magazine, A... Read More →

Speakers
avatar for Sheretha Bell

Sheretha Bell

Director Content & Creative, Discover Atlanta
How many people have you met that love what they do? Do they love where they work? Do they love why they do it?Here she is. As one of the rare few with more than 15 years in the industry at the same company, there’s a reason she’s still here and still loves it. Sheretha Bell doesn’t... Read More →
avatar for Carolyn Capern

Carolyn Capern

Digital Storyteller, CT-Social
Carolyn Capern combines a deep appreciation for storytelling with an enthusiasm for technology. Carolyn drives creative strategy and project implementation in her role at CT Social, working closely with clients to build a deeper understanding of their vision and goals and bring them... Read More →
avatar for Jessica Carlton

Jessica Carlton

Digital Media Specialist at the City of Huntsville, City of Huntsville, AL
Jessica is the Digital Media Specialist for the City of Huntsville.  Her work includes all things 'communication' that involve a screen including social media, website and e-mail campaigns. Previously, Jessica was part of the marketing team responsible for the communication efforts... Read More →
avatar for Alyssa Fagien

Alyssa Fagien

Founder, ATL Bucket List
Social media is more than just a job for Alyssa Fagien -  it's a true passion. With a B.S. in public relations from the University of Florida, she has always loved building relationships. And throughout the years she has gravitated toward social media as a tool to connect brand to... Read More →

Monday October 2, 2017 9:30am - 10:30am EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Social Media, Panel

9:30am EDT

State of the industry
What does the future of UX look like? Leslie Jensen-Inman has the unique position of preparing the next generation of UXers for the workforce through CenterCentre.
Speakers
avatar for Leslie Jensen-Inman

Leslie Jensen-Inman

Co-Founder, Center Centre
Dr. Leslie Jensen-Inman, co-founder of Center Centre, is a designer, speaker, author, and educator. She combines nearly 20 years of design practice and eight years of instructional background—including five years as an assistant professor at the university level—to make Center... Read More →

Monday October 2, 2017 9:30am - 10:30am EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  User Experience, Lecture

11:00am EDT

The Podcasting Panel - Best Practices, Tips and Tricks for Creating a Great Podcasting Series
Today, 24% of Americans age 12 and up listen to podcasts monthly and over 42 Million listen every single week. And these numbers are only expected to grow over the next few years, so is it any wonder than brands and individuals alike are turning to the podcasting format to build their brand, expand their audience and drive business growth? In this session we'll get on-the-ground advice, tips and tricks from four experts around starting your own podcast and building a loyal listening audience.
Moderators
avatar for Jennifer Long

Jennifer Long

Co-Creator, Host and VO Talent, Mom.ish Radio
I'm a strong believer in the power of your voice.  In my role as a Co-Creator of the Mom.ish Radio Podcast, Host and VO Talent, I'm guided by a belief that there is room to create, craft thoughtful personal narratives, and produce storytelling across a range of platforms and media... Read More →

Speakers
avatar for Tyler Anderson

Tyler Anderson

CEO, Casual Fridays
Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego. He has over 14 years of digital marketing, social media marketing, and public relations experience and has worked with hundreds of brands on social media and content marketing initiatives including top hotels and resorts for Marriott International, the San Diego Tourism Authority, Penske Automotive, Jersey Mike... Read More →
avatar for Sanjay Parekh

Sanjay Parekh

Entrepreneur & Raconteur, Postcast Host, Tech Talk Y'All
Sanjay is a serial technology entrepreneur and a vocal proponent ofstartups. He is a co-founder of Prototype Prime, a startup incubatorbased in the northern Atlanta metro. He is also the co-host of Tech TalkY’all, a podcast covering technology with a southern flair.Previously Sanjay... Read More →
avatar for Jonathan Strickland

Jonathan Strickland

Senior Writer, Video and Podcast Host, How Stuff Works
Jonathan Strickland has worked at HowStuffWorks for more than 10 years in the capacity of writer, podcaster, video host and producer. Since 2008, he has hosted the podcast TechStuff, a technology-focused series that has more than 850 episodes and covers everything from particle accelerators... Read More →

Monday October 2, 2017 11:00am - 12:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Entertainment, Panel

11:00am EDT

Defending the Digital Side of Business: Protecting Your Organization’s Brand

Cyber-criminals are attacking every part of the enterprise. Whether it’s via a data breach, ransomware, or phishing scheme, there remains a vast sea of threats out there capable of doing severe damage to companies of all shapes and sizes. However, there are also potential attack vectors that organizations sometimes overlook. Social media platforms have become the predominate form of customer communication for many companies and have also become a prime target for security-related threats. Join Marci McCarthy, CEO and President of T.E.N. as she discusses the importance of maintaining a secure social media and online presence and why doing so is vital to your organization’s e-commerce, infrastructure, and overall brand value.


Speakers
avatar for Marci McCarthy

Marci McCarthy

CEO and President, T.E.N.
Marci McCarthy is currently the CEO and President of T.E.N., an information security executive networking and relationship-marketing firm.  McCarthy has more than 20 years of business management and entrepreneurial experience, including founding T.E.N.’s flagship program, the Information... Read More →

Monday October 2, 2017 11:00am - 12:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture

11:00am EDT

Instagram Workshop: How to Grow and Engage Your Audience
While only several years old, Instagram has become one of the fastest growing social media platforms - and businesses are catching onto the trend. With more than 121,000 Instagram followers (and counting), Alyssa Fagien of ATL Bucket List knows a thing or two about growing an real, engaged following. Learn about her journey and how you can implement the same steps to grow your own accounts.
Speakers
avatar for Alyssa Fagien

Alyssa Fagien

Founder, ATL Bucket List
Social media is more than just a job for Alyssa Fagien -  it's a true passion. With a B.S. in public relations from the University of Florida, she has always loved building relationships. And throughout the years she has gravitated toward social media as a tool to connect brand to... Read More →

Monday October 2, 2017 11:00am - 12:00pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Social Media, workshop

11:00am EDT

Tactical Intentionality
“Tactical Intentionality”- getting UX teams stood up, bringing junior designers up to spec (through process, iteration, inspiration) and keeping senior designers exploring (rationale, UCD, extensibility).
Speakers
avatar for Alexis Puchek

Alexis Puchek

Principal Designer, Frog
Alexis Du Mond Puchek has 13+ years of experience in Front-End Web Development and Design, User Experience, Interaction Design, and Information Architecture. Her background has been centered around financial services, enterprise software, system design, prototyping methods, and cross-platform... Read More →

Monday October 2, 2017 11:00am - 12:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  User Experience, Lecture
  • surveys n

12:00pm EDT

Keynote: Martin Ringlein - Instincts: Designed To Win
We need to be in the business of predicting the future - anticipating what the competition is going to do before they do it and understanding what the customer wants before they want it.

Join Martin Ringlein, Head of Research and Development at Eventbrite for a conversation on instinctively navigating the paradox of innovation that is no longer innovative. In a world where being two-steps-ahead is paramount to survival, most of us struggle just to catch-up. Losing is not an option. We either win or we learn.

This keynote is brought to you by Nine Labs (https://ninelabs.com)
Speakers
avatar for Martin Ringlein

Martin Ringlein

Head of R&D, Eventbrite
Martin Ringlein is the Head of R&D at Eventbrite, one of the largest ticketing platforms in the world. Martin joined Eventbrite through the acquisition of his previous start-up, nvite, in late 2016 where he served as CEO and Chairman of the Board. Prior, Martinwas a Presidential... Read More →

Monday October 2, 2017 12:00pm - 1:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Keynote, Lecture

1:30pm EDT

Get it On - Sex and Tech In the Age of Digital
Speakers
avatar for Andrea Barrica

Andrea Barrica

Founder, O. School
Andrea Barrica is CEO/co-founder of O.school, an online shame-free platform for pleasure education, powered by live-streaming and chat to help people unlearn shame, process trauma, and learn about sex and pleasure. Previously, Andrea co-founded YC-backed accounting and tax platform... Read More →

Monday October 2, 2017 1:30pm - 2:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  HealthTech, Fireside Chat

1:30pm EDT

The Privacy & Security Dance: Discuss top trends in privacy and security and what companies need to be doing now
Technology is advancing at a rapid rate bringing us the Internet of Things, connected cars and advanced marketing tools.  Privacy and security regulation is increasing globally.  Customers expect a balance of privacy in exchange for sharing data.  This session will explore the current privacy and security trends as well as the dance between privacy and security and the role each plays in company innovation.
Speakers
avatar for Jodi Daniels

Jodi Daniels

Founder, Red Clover Advisors
Jodi Daniels is a digital privacy expert with more than 19 years experience in privacy, marketing, strategy, and finance roles.  She has worked in multiple industries such as Financial Services, Automotive, Media, and Retail for Cox Enterprises, The Home Depot and Deloitte. As... Read More →

Monday October 2, 2017 1:30pm - 2:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture

1:30pm EDT

Social Influencer Marketing
Influencer marketing is capturing the attention of brands in virtually every industry. Yet, how can brands define success, execute a campaign, and measure the ROI for new marketing approaches? Influencer marketing experts answer these questions and offer insights to the future of this booming field.
Moderators
avatar for Titania Jordan

Titania Jordan

CPO, Bark.us
As CPO, Titania is Bark's resident factotum, her role spanning across product, design, copy, customer acquisition and education, and media relations. Titania has tremendous experience at the intersection of families and technology, formerly serving as CMO at KidsLink, co-founder/CMO... Read More →

Speakers
avatar for Tyler Anderson

Tyler Anderson

CEO, Casual Fridays
Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego. He has over 14 years of digital marketing, social media marketing, and public relations experience and has worked with hundreds of brands on social media and content marketing initiatives including top hotels and resorts for Marriott International, the San Diego Tourism Authority, Penske Automotive, Jersey Mike... Read More →
avatar for April Foster

April Foster

Founder & CEO, Inked Brands
April Foster is the founder and CEO of Inked Brands, a pioneer influencer of commerce, where she’s obsessed with combining relevant products and smart marketing with influencer brands. She lives in Kentucky with her husband, Greg, and four young children.
avatar for Chris Hackney

Chris Hackney

President & COO, Insightpool
Chris is currently President & COO of Insightpool - the world's leading Influencer Marketing platform. Prior to joining Insightpool he was Vice President of Cloud Customer Success at Oracle following the acquisition of his previous company Vitrue. Previous experience also includes... Read More →
avatar for Danica Kombol

Danica Kombol

President, http://www.everywhereagency.com
Danica Kombol is the CEO of the Everywhere Agency, a leading social media & content marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. She founded the blogger network, Everywhere Society to power the agency’s many award-winning influencer... Read More →
avatar for Mark Williams

Mark Williams

Senior Director, Media Operations, Fullscreen
Mark Williams combines a love of film and art with 12+ years in technology and internet marketing. He began his professional career in Los Angeles working in television and film, which led to an interest in online entertainment marketing. Before joining Fullscreen, he was Senior SEM... Read More →

Monday October 2, 2017 1:30pm - 2:30pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Social Media, Panel

1:30pm EDT

UX Your Life
The defining characteristic of UX design is it's focus on the user and on an iterative, user-centered, approach to creating solutions. But what if we applied the user-centered design process to ourselves, our lives, and our careers.

As an expert in the design and UX field, JD Jordan will demonstrate several UX research, design, and measurement techniques that can be used to audit, brainstorm, and critically test how we live and lead purposefully lives.

Three key takeaways: - Your life and career can be the subjects of an active design-thinking approach
- User research tools can be used as a means of reflection, usability testing, and assigning analytics
- UXers are uniquely positioned to created well-designed lives and careers that are generative
Speakers
avatar for JD Jordan

JD Jordan

Co-Founder and Design Director, J+E Creative
JD Jordan is an award-winning designer, design educator, and historian with experience as a creative director and a consultant with some of the biggest agencies and brands in the ATL. He is formerly the UX design immersive instructor at General Assembly, in Atlanta, and is currently... Read More →

Monday October 2, 2017 1:30pm - 2:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  User Experience, workshop

3:00pm EDT

Data is the New Digital Gold - Save it, Secure it, Send it, Store it! Solve your unmanaged data transfer business challenges
In today’s world of rapidly emerging digital business processes a growing amount of electronic information flows, both within your business and externally to trading partners. Your data – and how efficiently, safely and effectively you handle its transfer – impacts your business greatly. It’s part of your competitive advantage. And a lot of it is data that would expose your company to risk if were misdirected, stolen, late, or lost. This data is exchanged in various ways, including system-to-system (batch file uploads, scheduled transfers), system-to-human (scheduled reports), and human-to-human (ad hoc emails and manual FTP uploads). It’s vital that the right data gets to the right person or place at the right time. In addition, it’s vital that you know – and can prove – that critical data traveled and arrived at its destination securely.
Speakers
avatar for Bill Metallo

Bill Metallo

VP, Sales, Seeburger, Inc
Bill joined SEEBURGER in January 2005 and has over 30 years of high tech operations, sales, and marketing experience; with the last 20 years in Electronic and Digital Business focused solutions. Bill is responsible for sales and operations for SEEBURGER in North America.   SEEBURGER... Read More →

Monday October 2, 2017 3:00pm - 4:00pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture

3:00pm EDT

Turning Users into Customers: UX for Marketers
User Experience professionals are passionate about putting user needs at the center of their design decisions. Marketers want measurable, practical experiences that communicate value. How do we blend these mindsets into a more perfect union? Let’s define a set of ideas that will better enable Marketing/UX partnerships to create actionable research and useful digital experiences that serve both masters: the business and the buyer.
Speakers
avatar for David Preiss

David Preiss

Co-Founder, Launch
David founded Launch, a top digital agency located at the Flatiron Building in Atlanta. He leads a team of strategists, UX professionals, Creatives and Developers who connect customers to brands like Autodesk, Salesforce and Char-Broil by creating smart digital experiences and user-centered... Read More →

Monday October 2, 2017 3:00pm - 4:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture

3:00pm EDT

Non-profit UX (48in48)
Speakers
avatar for Adam Walker

Adam Walker

CEO, Sideways8
I’m Adam Walker and I can pretty neatly divide my life into three categories, family, business and nonprofit work. On the family side (it’s always first) I’m a husband and father of five. So, my hobby is my kids, and having adventures with them. I love to sit through ballets... Read More →

Monday October 2, 2017 3:00pm - 4:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  User Experience, Lecture

4:30pm EDT

More Than Just Standups: Why Your Enterprise Isn’t Getting the Full Value Out of Agile… Yet
By now we have all seen teams standing daily, post-it notes be applied to walls, and kitchens stocked with Kombucha in an effort to replicate the practices that have help startup engineering teams be so successful. But these efforts often don’t translate into meaningful differences in an organization’s software product development process. The practices of Agile are few and highly popularized, but it is the underlying principles that are both often missed and truly meaningful. During this talk we will walk through some of the most common disconnects between practice and principle. You will learn how to organize and empower effective teams that can work autonomously and ruthlessly prioritize needs to create the greatest value for the business.
Speakers
avatar for Ryan Finley

Ryan Finley

Director of Business Development, Carbon Five
Ryan is the Director of Business Development at Carbon Five, a strategic digital product development firm known for its work with early stage, growth and enterprise companies such as Echosign, Square, Thumbtack, StitchFix, Altschool, Google, Hulu, Gap and many others. His background... Read More →

Monday October 2, 2017 4:30pm - 5:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Startup, Lecture

4:30pm EDT

He Shoots, He Scores: How Sport Teams Create Fandoms with Social Media
Social media has altered the relationship between teams and their fans. Sport brands share how they use social to boost their marketing strategy and drive engagement.
Moderators
MC

M. Cole Jones

Managing Partner, RIISE Ventures

Speakers
avatar for Dave Cox

Dave Cox

Live Events Marketing Manager, WWE
avatar for Jen Galas

Jen Galas

Associate Director of Digital Services, University of Georgia
Jen Galas was named the Associate Director of Digital Services at University of Georgia for Social Media in August of 2015 after serving as the Assistant Director of Sports Communications since 2012. Galas is responsible for the development, implementation, and coordination of digital... Read More →
avatar for Greg Mize

Greg Mize

Director Digital Marketing, Atlanta Braves
Greg Mize is the Digital Director for the Atlanta Braves, leading all of the club’s digital innovation and media initiatives. In this role, Greg oversees the club’s digital presence across mobile, tablet and desktop platforms, including the club’s social media channels, the... Read More →
avatar for Matt Moore

Matt Moore

Director of Digital and Broadcast, Atlanta United FC
Matt Moore joined the Atlanta United front office team fulltime in 2015 as Director of Digital and Broadcast. Matt played a key role in the launch of the Atlanta United brand as he created and developed the social media activation.  He was instrumental in establishing and growing... Read More →

Monday October 2, 2017 4:30pm - 5:30pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Social Media, Panel

4:30pm EDT

Incorporating VR and AR into Your Business
We’ll explore case studies, selecting the right hardware, UX considerations, and how these technologies are evolving.
Speakers
avatar for Sean Carey

Sean Carey

CEO, HD Interactive
Sean Carey is CEO of HD Interactive, which designs and develops Virtual, Augmented, and Mixed Reality apps, mobile apps, web sites, games, e-Learning courses, touch screen kiosks, tradeshow exhibits, animations, 360 degree videos, custom music, branding, and more. HD Interactive... Read More →

Monday October 2, 2017 4:30pm - 5:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  User Experience, Lecture

6:30pm EDT

Opening Night Party

Join us as we kick-off opening night of the conference with a laid back happy hour hosted by our friends at Gensler. Come hang with old friends and make new ones from all over the region! The bar will be open and the appetizers will be delicious!

We will have both Virtual Reality and Augmented Reality demos for individuals to try all night presented by Gensler.

We will also be featuring honorCode that night. They are a non-profit social enterprise who provides curriculum and training to schools to bring more web-development into the general K12 classroom. You will love learning more about them!

*Conference badge holders should register for a free ticket so that you are on the guest list. This event will sell out.*

Tag us on social media – @SuperNovaSouth. And don’t forget our hashtag – #SNSYall

Monday October 2, 2017 6:30pm - 9:00pm EDT
Gensler Office 999 Peachtree St NE #1400, Atlanta, GA 30309
  Evening Event
 
Tuesday, October 3
 

9:30am EDT

People-Centric Hacking: How Digital Habits Lead to Security Attacks
This session links current cybersecurity exploits with today’s social media climate, exploring the role that people rather technology play in personal and corporate hacks. Attendees will learn about social hackers - their methods, their motives, detecting them, and countermeasures.
Speakers
avatar for Ricardo Daza

Ricardo Daza

Associate Director, UHY Advisors TAP
Ricardo Daza is an Associate Director for the Technology Advisory Practice at UHY Advisors. As an IT Risk Consultant for UHY he advises domestic and international large enterprise clients on a myriad of aspects of their IT Security, such as Risk Management, Security Metrics, Incident... Read More →

Tuesday October 3, 2017 9:30am - 10:30am EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Social Media, Lecture

9:30am EDT

Workshop: Managing & Measuring Your Way to Social Media Success
Join Imagine Media Consulting as they dive into the world of social media management tools and metrics! This workshop is designed to help make your social media efforts easier & more effective. Learn which management tools to use, which metrics are most important to track and how to keep everything organized, how to communicate ROI and more!
Speakers
avatar for Kelsey Thompson

Kelsey Thompson

Digital Media Coordinator, Imagine Media Consulting
Kelsey Thompson combines creativity and analytics as the Digital Media Coordinator at Imagine Media Consulting. Kelsey graduated from Northwestern University with a degree in journalism and passion for working with people. She enjoys proving the value of strong social media strategy... Read More →
avatar for Carolyn Whalen

Carolyn Whalen

Community Success Manager, Imagine Media Consulting
Carolyn Whalen is the Community Success Manager for Imagine Media Consulting. Carolyn is a University of South Carolina graduate (go gamecocks!) with a fresh perspective on all things social media and journalism. She received her degree in public relations and then gravitated back... Read More →

Tuesday October 3, 2017 9:30am - 10:30am EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Social Media, Panel
  • surveys n

9:30am EDT

Big UX, Little UX
Small and large UX teams, processes, and practices.
Moderators
avatar for JD Jordan

JD Jordan

Co-Founder and Design Director, J+E Creative
JD Jordan is an award-winning designer, design educator, and historian with experience as a creative director and a consultant with some of the biggest agencies and brands in the ATL. He is formerly the UX design immersive instructor at General Assembly, in Atlanta, and is currently... Read More →

Speakers
avatar for Jane Guthrie

Jane Guthrie

Product Management & Experience Design Consultant, Slalom Consulting
Jane loves designing and building products.  She has spent the majority of her career creating and enhancing digital user experiences for companies such as Delta, The Home Depot, Sotheby’s, SunTrust, Lowe’s, Kraft, Nestle, Acura, Coca-Cola, and Cox Communications. After many... Read More →
avatar for Sean Pizel

Sean Pizel

IBM Design
Sean joined IBM Design in 2012 to stand up the enablement programs that would power IBM’s design transformation. Over the last six years he has led the creation and execution of three-month bootcamps for hundreds of newly hired designers, weeklong IBM Design Thinking bootcamps for... Read More →
avatar for Allison Sall

Allison Sall

Allison was introduced to the seemingly limitless possibilities of technology in her grandfather’s laboratory. It was full of haam radios, computer parts and the only self operating lawn mower of the time. It was fascinating. After art school, she worked in a gallery in Chicago... Read More →

Tuesday October 3, 2017 9:30am - 11:30am EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  User Experience, Panel

11:00am EDT

New Media Chat: Why Georgia is Poised to Lead the Next Wave of Hollywood Innovation
Georgia is now No. 1 in feature film production in the world, according to the recent FilmL.A. report – besting California, the UK and New York. Simultaneously, Hollywood and the business of making movies and TV shows is fast changing, as traditional content formats and means of consumption are quickly evolving. Viewers now consume personalized content everywhere, while technology companies like Apple and Amazon move into content production to deepen their relationship with consumers.

With healthy, fast-growing production and media ecosystems in and around the state, Georgia is poised to become a hub for new media and technology start-up activity – innovations poised to shake up traditional business models and associated production methodologies.

Join Frank Patterson, president of Pinewood Atlanta Studios, and Chad Eikhoff, founder of TRICK 3D studios, as they discuss how and why the technology and media mix in the state is poised to make Metro Atlanta the capital of new media innovation in entertainment.

Speakers
avatar for Chad Eikhoff

Chad Eikhoff

Founder & CEO, TRICK 3D
Chad Eikhoff is the Founder and CEO of TRICK 3D, a leading AR/VR and immersive media studio based in Atlanta. Chad Eikhoff and his teams at TRICK 3D use new technologies and mediums to push the boundaries in virtual space creation, computer-generated (CG) worlds and characters, VR... Read More →
avatar for Frank Patterson

Frank Patterson

President, Pinewood Atlanta Studios
Frank Patterson is a studio executive, entrepreneur and higher education thought leader. He currently serves as President of Pinewood Atlanta Studios, the second largest purpose built film studio in North America, where the films Guardians of the Galaxy Vol 2, Spider-Man: Homecoming... Read More →

Tuesday October 3, 2017 11:00am - 12:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Entertainment, Fireside

11:00am EDT

Trust: The currency that doesn't allow deficit spending
As people are more inter-connected, they yearn for more authenticity. We are hard-wired for community. Trust is built over time, it does not scale alone—nor brooks deficit spending. People are not their money. Like every currency it's a tool. The most important currencies never appear on a balance sheet.

Character *can* be built thru timeless lessons (Golden Rule, etc.) & many other threads in this social fabric that refuses to unravel, in face of claims it must submit to the demands of millennials.

The more important the decisions, the more likely they are done in person. Yes or yes? Sol'ns to growing fintech sector will flourish when cost-cutting accountants get sacked & UX (my other proposed talk) reigns.

On-line|Off-line hybrids hold the promise of delivering authentic experiences which *can* not will|do|shall — can deliver trust.

In the Periodic Table of this global economy, make AUthencity your reference address.
Speakers
MW

Matthew Weilert

Founder, Semantic Compression LLC

Tuesday October 3, 2017 11:00am - 12:00pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  FinTech, Lecture

11:00am EDT

Digital Storytelling for Global Brands: A Fireside Chat with Doug Busk and Stefanie Diaz
With more than 15 years of leadership experience in mobile and social media, Busk brings rich multi-channel marketing experience from his recent role as Group Director of Digital Communications & Social Media at Coca-Cola and current responsibilities as Managing Director of MSLGROUP. During his fireside chat with branding expert, Stefanie Diaz, he will share how he uses storytelling and strategy to build powerful digital brands.
Moderators
avatar for Stephanie Diaz

Stephanie Diaz

CEO & Co-Founder, Mastermind Your Launch
Stefanie Diaz is a successful marketing strategist, radio host, and brand guru who specializes in empowering entrepreneurs. Her company, Mastermind Your Launch, has helped multiple businesses put the right face, message, and systems behind their brand so that they can confidently... Read More →

Speakers
avatar for Doug Busk

Doug Busk

Managing Director - Atlanta & NA Lead Brand Storytelling, ‎MSLGROUP
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution... Read More →

Tuesday October 3, 2017 11:00am - 12:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Social Media, Fireside Chat

1:30pm EDT

What I Learned From Writing A Poem a Before Breakfast Every Day For 500 Days (And Counting)
Two years ago, Erica Gerald Mason did what so many of us put off: begin. By writing a new poem a day — from haiku to blackout poems to limericks — Gerald Mason challenged herself to a practice of both uncertainty and routine. Now, almost two years after beginning her project, she shares how a creative habit can capture lightning in a bottle.
Speakers
avatar for Erica Gerald Mason

Erica Gerald Mason

Poet, Speaker, Writer. Author of I Am A Telescope: Science Love Poems, Erica Gerald Mason

Tuesday October 3, 2017 1:30pm - 2:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Entertainment, Lecture

1:30pm EDT

Social Strategy on a Dime
This session is a must go to everyone doing social with small to no budget. Social media is often a challenge for small businesses and startups. Founders are usually the ones handling all social efforts with their busy schedules and no proper training, or spending their limited budget on a social media manager and not seeing enough results for lack of strategy. Creating a strategy removes a lot of the day-to-day stress and energy that is put on social, because you will have direction and a mix of content types to pick from. It will also make your brand's voice and image consistent and well represented on all platforms.
You will learn: How to build an effective social media strategy for your brand How to apply the 80/20 rule to your brand
How to decide on your content verticals
How to grow your social presence organically
How to keep content engaging and fresh
My favorite social media hacks to create content on a dime
Best way to use your limited budget on social
Community Engagement
Best practices
Speakers
avatar for Manu Muraro

Manu Muraro

Founder, Your Social Team
Manu Muraro is the founder of Your Social Team, which helps brands DIY social media throughworkshops, consulting and daily tips on Instagram @yoursocialteam.Born and raised in Brazil, Manu moved to Atlanta right after graduating in Advertising andMarketing for a job at Cartoon Network... Read More →

Tuesday October 3, 2017 1:30pm - 2:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Social Media, Lecture

1:30pm EDT

Comprehensive Design Transformation at Scale.
How can business leaders get everyone in their organization creating meaningful outcomes for their users and clients by focusing on innovative ways to hire, train, practice and recognize principles of design thinking? Over the last five years, IBM has radically transformed into a more design-led organization and has helped numerous fortune 500 companies begin their own journey. Sean Pizel, an enablement lead of that transformation, will share IBM's story, and the lesson he has learned directing the programs that have taught tens of thousands of designers and non-designers how to practice IBM Design Thinking, a new, user-centered, approach to working together.
Speakers
avatar for Sean Pizel

Sean Pizel

IBM Design
Sean joined IBM Design in 2012 to stand up the enablement programs that would power IBM’s design transformation. Over the last six years he has led the creation and execution of three-month bootcamps for hundreds of newly hired designers, weeklong IBM Design Thinking bootcamps for... Read More →

Tuesday October 3, 2017 1:30pm - 2:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  User Experience, Lecture

3:00pm EDT

Social Media + Social Good
Social media has become an important tool for learning about and practicing active and informed citizenship. Learn how organizations and people are using the power social media to spark change and lead conversations.
Moderators
avatar for Jacey Lucus

Jacey Lucus

Moderator, Community Bucket
Jacey Lucus has a passion for community, marketing, and helping people. For the past 5 years, Jacey has been creating unique volunteer experiences all over Atlanta with a company called Community Bucket. She also is currently leading the marketing efforts of a software company called... Read More →

Speakers
avatar for Neely Conway

Neely Conway

Director of Digital Marketing, LifeLine Animal Project
avatar for Bem Joiner

Bem Joiner

Community Manager, The Center for Civic Innovation
Bem Joiner is the Community Relations Manager and Creative Culture Curator at the Center for Civic Innovation. He has managed and/or consulted on many Lifestyle/Cultural Immersion projects for a variety of clients including Sprite, Mississippi Dept. of Education, truth.com, National Black Arts Festival, Nissan, Jack Daniels, Vitamin Water and countless others. He has also booked "early-adopter" shows for Drake, Kendrick Lamar and the Goodie Mob reunion. Bem is also one of the founders of CreativeCall.org which is a community service effort/collaboration between... Read More →
avatar for Susanna Spiccia

Susanna Spiccia

Founder/Executive Director, re:imagine/ATL
Founder/Executive Director of re:imagine/ATL for the past 13 years, Susanna has worked with hundreds of youth from various backgrounds at camps, after school programs, and she has served as a personal mentor to previously incarcerated youth, LGBTQ youth, and many others from across... Read More →
avatar for Joey Womack

Joey Womack

CEO, Amplify 4 Good
Joey Womack is the Founder and CEO of Amplify 4 Good, a social enterprise startup using rapid problem-solving to help organizations create social impact, and the Co-Founder/Executive Director of Goodie Nation, a nonprofit social impact pre-accelerator that empowers everyone to play... Read More →

Tuesday October 3, 2017 3:00pm - 4:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Social Media, Panel

3:00pm EDT

More Human Through Technology
In this session, we'll look at how Artificial Intelligence is being used to create powerful user experiences that drive deeper engagement and business value. UX design is moving away from something that lives inside of screens and devices to everyday objects around us and within the places we move through. Designing for this new reality requires thinking more broadly in consideration of how people interact with a product or service across touch points that blend the virtual and physical worlds.

Together we'll rethink the role of Design and the changes required to transform into a digital business driven by user experience. We'll look at technology that understands individual behaviors and anticipates needs through cognitive, machine learning, natural language processing and advanced analytics. These richer data insights will inspire new creative engagement strategies for delivering personalized, contextual experiences.
As people's lives increasingly become more complex, the promise of artificial intelligence and better design is to reduce the noise, make life more manageable and improve the human condition.
Speakers
avatar for Sean Wood

Sean Wood

Digital Experience Strategy & Design, IBM iX
Sean Wood is a Business Design Lead at IBM iX where he has the privilege to lead smart, creative digital teams that drive revenue and growth by delivering great experiences for IBM's top clients. Using IBM Design Thinking, he collaborates with clients to create new products and services... Read More →

Tuesday October 3, 2017 3:00pm - 4:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  User Experience, Lecture

3:00pm EDT

Unconventional Interfaces
In most scenarios, designers can make accurate assumptions about a user’s typical environment; however, highly specialized users and environments require us to rethink and reconstruct our knowledge of the situation. When it comes to these highly specialized use scenarios, we need to recalibrate our assumptions and forego any assumptions. Recently, I did just that when designing an iPad app that allows F-18 pilots to comfortably complete various in-flight tasks.
Speakers
avatar for Desiree Johnson

Desiree Johnson

UX Designer, Big Nerd Ranch
Desiree Johnson is a UX/UI designer at Big Nerd Ranch in Atlanta. Recently she’s worked on a mobile application for the Navy in which she had to leverage her background in Industrial Design in order to design for a specialized environment.

Tuesday October 3, 2017 3:00pm - 4:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  User Experience, Lecture

4:30pm EDT

Social Media Managers Share How to Dominate Digital
Who is the person behind that post? Meet the forces behind some of the nation's biggest brands. Learn how they manage and strategize engaging content that earns fans, clicks, and followers.
Moderators
avatar for Manu Muraro

Manu Muraro

Founder, Your Social Team
Manu Muraro is the founder of Your Social Team, which helps brands DIY social media throughworkshops, consulting and daily tips on Instagram @yoursocialteam.Born and raised in Brazil, Manu moved to Atlanta right after graduating in Advertising andMarketing for a job at Cartoon Network... Read More →

Speakers
avatar for Anna Norris

Anna Norris

Social Media Editor, The Weather Company
Anna Norris is a social media editor at The Weather Company, an IBM Business. As part of weather.com's Digital Video Team, she produces engaging videos and posts breaking weather news on The Weather Channel's Facebook page. With a deep knowledge of what an audience desires out of... Read More →
avatar for Beth Pullias

Beth Pullias

Senior Social Engagement Specialist, American Red Cross
Beth Pullias is the senior social engagement specialist for the American Red Cross. Currently, she works as the community manager for the Red Cross social media channels, manages the Digital Volunteer program and prepares social media monitoring reports while contributing to the daily... Read More →
avatar for Greg Trujillo

Greg Trujillo

Marketing Technologist, CT Social
Internet engineer and digital strategist Greg Trujillo brings his creative vision, technical talents and entrepreneurial energy to every project he touches. As co-founder of CT Social, Greg has overseen interactive development for local, regional, national, and international organizations... Read More →
avatar for Carolyn Whalen

Carolyn Whalen

Community Success Manager, Imagine Media Consulting
Carolyn Whalen is the Community Success Manager for Imagine Media Consulting. Carolyn is a University of South Carolina graduate (go gamecocks!) with a fresh perspective on all things social media and journalism. She received her degree in public relations and then gravitated back... Read More →

Tuesday October 3, 2017 4:30pm - 5:30pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Social Media, Panel

4:30pm EDT

Exploiting Your UX Team For Fun And Profit
You’ve heard that user-centered design leads to better business outcomes. Learn about different types of designers and their work, how to integrate design effectively into software processes, and how to structure good working relationships between product design teams, product management, and marketing. Learn how to keep designers engaged with meaningful work while avoiding the pitfalls of a team that wants to redesign the entire site every three months.
Speakers
EB

Ellen Beldner

Head of Product Design, Stitch Fix
Ellen Beldner is the head of product design at Stitch Fix, where she was hired to build out the UX function within the company. The Product Design team is responsible for the UX of Stitch Fix's customer-facing website and iPhone app and for the expert-use systems used by its stylists... Read More →

Tuesday October 3, 2017 4:30pm - 5:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  User Experience, Lecture

4:30pm EDT

Stop, Collaborate and Listen: Transitioning from UX to Product on a Balanced Team
Transitioning from UX to Product Management can be a logical next step for UX practitioners who want to get more involved in the business side of a product and have influence over the direction of the entire experience. Sounds awesome right? I thought so. And still do!

At the core, having a UX background provides an incredible advantage, as you can apply the same skills and competencies to create a stellar user experience. But the path to being a successful product manager includes a lot more responsibility, focus, business acumen and team management skills. It’s akin to owning your own business, with your family- and you’re not the CEO.

In this talk I’ll walk through my experience in making the transition from UX to product in an enterprise organization, on a balanced team. I’ll cover the skills that translate well and the new skills that you may want to acquire.
Speakers
avatar for Jane Guthrie

Jane Guthrie

Product Management & Experience Design Consultant, Slalom Consulting
Jane loves designing and building products.  She has spent the majority of her career creating and enhancing digital user experiences for companies such as Delta, The Home Depot, Sotheby’s, SunTrust, Lowe’s, Kraft, Nestle, Acura, Coca-Cola, and Cox Communications. After many... Read More →

Tuesday October 3, 2017 4:30pm - 5:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  User Experience, Lecture
 
Wednesday, October 4
 

9:30am EDT

Investing in BuiltTech: Technology & Investing Trends in the BuiltTech Ecosystem
BuiltTech startups are creating new applications and tools that are changing how AEC companies design, plan and execute projects. With the role of BuiltTech growing so rapidly, and new use cases emerging constantly, companies that are placing the right bets in BuiltTech have an opportunity to become industry leaders in the years ahead.
Speakers
avatar for Matt Knight

Matt Knight

Managing Director, Shadow Ventures
Matt has been on the bleeding edge of CRE tech for more than a decade as software has been his competitive advantage in the investment market. He created his own investment firm, Blackhawk Capital, to exploit investment opportunities in underserved niches. Matt has more than $1 Billion... Read More →

Wednesday October 4, 2017 9:30am - 10:30am EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  BuiltTech, Lecture

9:30am EDT

Demystifying Healthcare Technology: Bridging the Executive/Technical Gap
Technology is transforming the way care is delivered, and by all indications the pace of technology innovations will continue at warp speed. But in order to have a revolutionary impact, technology must first be acquired and then successfully implemented. Unfortunately, many innovative solutions fall victim to operational and political potholes that disrupt full deployment. This session will explore more than a dozen traps that could prevent worthy technology-oriented projects from getting implemented at hospitals and physician offices and will offer practical suggestions for pushing through the barriers. This session is equally applicable to healthcare providers and developers/entrepreneurs/vendors.
Speakers
avatar for Glenn Pearson

Glenn Pearson

Principle, Pearson Health Tech Insights, LLC
Glenn Pearson worked in the hospital industry for more than 30 years and now, as Principal of Pearson Health Tech Insights, LLC (PHTI), applies his vast experience to help the healthcare industry fully embrace technology’s role in transforming healthcare.  PHTI targets developers/entrepreneurs/vendors... Read More →

Wednesday October 4, 2017 9:30am - 10:30am EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  HealthTech, Lecture

9:30am EDT

It Came From Space
Having previously invested in several newspace companies including Rocket Lab and Spire, Sunil will share with us why VCs are actively investing in newspace and what parallels this has to other areas of smart hardware, including internet of things. His talk will touch on the core framework of venture investing and how both newspace and smart hardware startups can set themselves up for success in the financing process.
Speakers
avatar for Sunil Nagaraj

Sunil Nagaraj

Managing Partner, Ubiquity Ventures
Sunil Nagaraj is Managing Partner of Ubiquity Ventures where he focuses on investments in smart hardware and machine intelligence applications.  Prior to Ubiquity, Sunil was a VC with Bessemer Venture Partners where he was part of investments in Auth0, Rocket Lab, Spire, Tile, Twitch... Read More →

Wednesday October 4, 2017 9:30am - 10:30am EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Mobile & IoT, Lecture

11:00am EDT

Taking Cities to the Skies: Why Urban Density Matters?
In order to accommodate urban density, vertical growth is the most efficient way to deliver services to the most people with the least amount of financial cost. New technologies are now helping city planners leverage this virtually endless vertical space, but what does this mean for the future of urban development and why does it matter today?
Speakers
avatar for Brian McGowan

Brian McGowan

President, Atlanta Beltline
Brian McGowan is the newly elected President & CEO of the Atlanta Beltline. Prior, McGowan was the Executive Vice President and Chief Operating Officer of the Metro Atlanta Chamber. In 2011, McGowan served as the CEO of Invest Atlanta. While in this position, he refocused the organization... Read More →

Wednesday October 4, 2017 11:00am - 12:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  BuiltTech

11:00am EDT

How Blockchains and Cryptocurrency Can Transform Colleges in a Networked World
Blockchain is the technology for decentralized management of distributed data that underpins BitCoin and other cryptocurrencies. Researchers have recently noticed that Blockchain technology is also useful for transforming other previously centralized activities into distributed autonomous organizations, and that has spurred a flood of investment. Blockchains are ideally suited to create a universal ledger that records all educational events, transactions, and outcomes into a kind of global super-transcript that does not require validation or administration by centralized authorities. Such a ledger would be secure, private, tamper-proof, and timestamped but it would also be open so that third-party developers can create applications that deliver value to students, employers, and institutions. These applications would be deeply disruptive to accreditors, federal regulators, the personnel recruitment industry, rankings, credentialing, and other middle-man industries that create unnecessary friction in higher education, ultimately driving up the cost of education.
Speakers
avatar for Rich Demillo

Rich Demillo

Executive Director, Center for 21st Century Universities (C21U), Georgia Tech
Richard DeMillo is the Charlotte B. and Roger C. Warren Professor of Computing and Professor of Management, former John P. Imlay Dean of Computing, and Executive Director of the Center for 21st Century Universities at the Georgia Institute of Technology. Author of over 100 articles... Read More →

Wednesday October 4, 2017 11:00am - 12:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Career / Student, Lecture

11:00am EDT

Access vs. Ownership - Distribution in the Age of Digital
From a consumer’s perspective, I don’t have to own anything. I have access to whatever I want - music, videos, news - whenever I want and I don’t have to pay for it. From a creator’s perspective, how do I get access to an audience and, uh, how the heck do I get paid for everything I’m doing?

Hear from our panel of creators and publishers as they discuss living and working in this ever changing space. 
Moderators
avatar for Bennett Travers

Bennett Travers

Innovation Lead, Nebo
Bennett Travers is a trailblazer in every sense of the word. In 2014 she spent five months hiking all 2,185 miles of the Appalachian Trail from Georgia to Maine before returning to Atlanta to join Nebo - a human-centered digital marketing agency. Now as Nebo’s Innovation Lead... Read More →

Speakers
avatar for Neil Nelson

Neil Nelson

Co-Creation, Dimewars
Neil is a successful serial entrepreneur. He has built multiple high revenue generating digital media properties. His co-creation of Dimewars.com resulted in nearly 30 million unique visitors generating more than a million dollars of gross revenue (2010). Making it one of the largest... Read More →
avatar for Liberty White

Liberty White

Liberty White is a producer and digital marketing specialist at CHOZEN MEDIA and co-founded ATL WEBFEST, the first web series festival in the Southeast. A native of Toronto, ON, Canada, Liberty’s expertise is in content development with nearly 20 years of experience in digital, video, and experiential marketing to create solutions to address social and business needs... Read More →

Wednesday October 4, 2017 11:00am - 12:00pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
  Entertainment, Fireside Chat

11:00am EDT

Predicting Disease - How the CDC Tracks, Reports and Educates the Masses
Speakers
avatar for Laura Wright

Laura Wright

Spatial Epidemiologist, Center for Disease Control and Prevention (CDC)
Laura is a Spatial Epidemiologist at the Center for Disease Control and Prevention (CDC), where she has been working with the “Geospatial Research and Analysis Services Program” (GRASP) for 5 years. Laura’s background is in public health (receiving her MPH from Emory University... Read More →

Wednesday October 4, 2017 11:00am - 12:00pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  HealthTech, Panel

11:00am EDT

Partnering for Innovation - How Partnership Drives Innovation, Creativity and Business Growth
No one company, agency or vendor can do everything themselves and business today is far too complex for the silo act. Partnerships are the fuel for now and the future to help us create, nurture and accelerate growth focusing on speed with a higher quality and quantity of ideas to unlock and leverage capabilities across a customer journey. But like any partnership, it requires a different perspective to truly create collective success. This panel will explore what it takes and what not to do, if you want to develop, foster and grow any meaningful partnership from the perspectives across technology with Adobe, agency with DigitasLBi and clients with Scotts Miracle Gro.
Speakers
avatar for Steve Swanson

Steve Swanson

Managing Director, Digitas LBi
Steve’s journey like our industry has many left and right turns along the way. And a few moving trucks. Steve started his journey in New York at N.W. Ayer and DDB Needham working on brands like AT&T, Michelin, Pepsi, Best Buy and Hershey. Steve’s first take on an entrepreneurial... Read More →
avatar for Patrick West

Patrick West

Global Alliance Director, Adobe
Patrick West is known for solving complex core business challenges through the lens of marketing and technology.  He helps lead brands in merging the virtual world with the physical world, supporting them on how to create and implement robust digital and traditional strategies, plans... Read More →

Wednesday October 4, 2017 11:00am - 12:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Marketing, Fireside Chat

1:30pm EDT

Pitch to Sell - How to Pitch Film & TV Projects
Pitching is a lot like dating. Should you bring a box of chocolates to woo a buyer? No... but you should know the flow; what moves to make and when to make them. Pitch experts, Mark and Jeanne Simon, co-founders of SellYourTvConceptNow.com, will reveal how to flirt... tease... and make bold advances to spark a True Romance deal in a pitch meeting.

*How to start the pitch of your dreams
*Pitch Do's and Titanic failures
*The ONE question you must pop
*When you need to shut the %$#@ up!

This is an interactive session! A few brave volunteers will get the chance to pitch their shows on stage to the Simons who will critique the pitches with tough but Big Love…and pitch it back to them.
Speakers
avatar for Mark Simon

Mark Simon

Story Artist, Sell Your TV Concept Now, Inc.
Mark Simon is 30-year in the entertainment industry as a producer, director and story artist for live action and animation, writing and lecturing, and amassing over 4,000 production credits. Recent credits include the movies Woody Woodpecker and Chucky 7 for Universal. He is the... Read More →
avatar for Jeanne Simon

Jeanne Simon

Co-Founder, Sell Your TV Concept Now, Inc
Jeanne Pappas Simon has been a producer, writer, and content creator for the major TV networks and studios in the entertainment industry for more than 25 years. She has produced more than 400 television series episodes such as Nickelodeon’s Clarissa Explains It All, Roundhouse... Read More →

Wednesday October 4, 2017 1:30pm - 2:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Entertainment, Panel

1:30pm EDT

How Big Data is Reducing Costs and Improving Outcomes in Healthcare
There is no better example of the important role that data plays in our lives than in matters of our health and our healthcare. There’s a growing wealth of health-related data out there, and it’s playing an increasing role in improving patient care, population health, and healthcare economics.

Join this talk to hear how MapR customers are using big data and advanced analytics to address a myriad of healthcare challenges—from patient to payer.
We will cover big data healthcare trends and production use cases that demonstrate how to deliver data-driven healthcare applications.

Speakers
avatar for Kevin Sturgeon

Kevin Sturgeon

Systems Engineer, MapR
Kevin Sturgeon is a systems engineer at MapR Technologies focusing on big data, Apache Kafka, Apache HBase, Apache Drill, Apache Spark, and machine learning in Healthcare and other industries. Previously, Kevin held sales and sales engineering positions with WePay, WANdisco, Akamai... Read More →

Wednesday October 4, 2017 1:30pm - 2:30pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  HealthTech

1:30pm EDT

Snake Eyes for Swifty? Lessons in Brand Mismanagement from the 'New' Taylor Swiftt
All brands – large and small; personal and corporate – must closely manage their narratives. As a brand manager, Taylor Swift is generally known for creating very intentional symbolism to support her brand in both lyrics and videos. In this session, we will evaluate Taylor Swift’s latest reinvention of her brand persona and discuss how her work on the recent single “Look What You Made Me Do” actually deviates from brand management best practices.
Speakers
avatar for Brandy Hughes

Brandy Hughes

Marketing & Communications Manager, FiberLight, LLC
Brandy Noelle Hughes is a self-taught marketer, recovering attorney, and aspiring yogi. Her versatility and adaptability have inspired her to explore many disciplines within marketing and marketing-adjacent fields, including: business development, public relations, event planning... Read More →

Wednesday October 4, 2017 1:30pm - 2:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture

3:00pm EDT

Corporate Innovation: How BuiltTech is Transforming the Art of the Possible
AEC firms must be forward thinking and innovative not only in their approach to architecture and design, but also in the way they manage complex projects, people and resources. Will these corporations embrace a digital workplace to manage complex challenges and customer demands or will their resistance to change
Speakers
avatar for Tom Scarangello

Tom Scarangello

Chairman & CEO, Thornton Tomasetti
Tom Scarangello is the Chairman & CEO of Thornton Tomasetti. He leads the strategic direction and oversight of the firm while also being highly engaged with clients, projects, and staff development. He has more than 35 years of experience in the structural engineering of a wide variety... Read More →

Wednesday October 4, 2017 3:00pm - 4:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  BuiltTech, Lecture

3:00pm EDT

Diversity and Healthcare: A Emory Resident and Refugee's Perspective
This session will discuss the concept of Being Present in undeserved communities and inspire people into believing in their goals and visions. Heval Kelli leads the Young Physcians Initiative program and will discuss how concept of how few hours a months can inspire students into higher education and professions, and impact diversity in healthcare. 
Speakers
avatar for Heval Kelli

Wednesday October 4, 2017 3:00pm - 4:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  HealthTech, Lecture

3:00pm EDT

Sharecare & VR
Speakers
JM

Wednesday October 4, 2017 3:00pm - 4:00pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  HealthTech, Lecture

3:00pm EDT

Brand Safety
In March of 2017 the online advertising world was rocked when some of the biggest brands in the world found evidence their video advertisements were aligned in front of and overlaid on ISIS recruitment videos. In response many of these advertisers halted all YouTube advertising which has become known as the Adpocalypse of 2017. While some of these brands have since resumed advertising, there is an ongoing debate about whether a brand can advertise online in 100% safe environments. In this session we will explore how online media buying works, what caused the Adpocalypse and solutions moving forward.
Speakers
avatar for Mark Williams

Mark Williams

Senior Director, Media Operations, Fullscreen
Mark Williams combines a love of film and art with 12+ years in technology and internet marketing. He began his professional career in Los Angeles working in television and film, which led to an interest in online entertainment marketing. Before joining Fullscreen, he was Senior SEM... Read More →

Wednesday October 4, 2017 3:00pm - 4:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Marketing, Lecture

3:00pm EDT

Smarter Homes, Smarter Lives — Thinking beyond IoT into Human Behavior
Speakers
avatar for Erica Stanley

Erica Stanley

Director, Women Who Code
Erica Stanley was always interested in technology. Originally her focus was on graphics and digital applications, however, her diverse and successful career slowly steered her towards the path of software engineering and mobile applications. That finally culminated in her achieving... Read More →

Wednesday October 4, 2017 3:00pm - 4:00pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
  Mobile & IoT, Lecture
  • surveys n

4:30pm EDT

The Construction Industry’s Love for Drones
The planning, surveying, architecture, and engineering that go into shaping a construction job all rely on good data. The construction industry is ripe for disruption by drone technology and has emerged as a key driver of the nascent commercial drone industry, which some analysts believe will top $5 billion by 2020.
Speakers
avatar for Daniel Scheiner

Daniel Scheiner

CEO, Skyraider Aeronautics
Daniel Scheiner, CEO of Skyraider Aeronautics served in the United States Army from 2007-2011. After his service, Daniel went on to work for Booz Allen Hamilton as a Senior Consultant until the founding of Skyraider Aeronautics in 2016. Daniel was recently featured in the Augusta... Read More →

Wednesday October 4, 2017 4:30pm - 5:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  BuiltTech, Lecture

4:30pm EDT

Culture, Tech, and Brands
Does culture influence tech, or does tech push culture forward? Hear how tech is seeping into our local art, music, fashion, and entertainment shaping the culture of Atlanta from local movers and shakers. We host thought-leaders from various industries — such as music, entertainment, tech, brand — to explore the intersection between their respective field and tech. Our conversation is about the tech rise, ways you have adapted and innovated to cut through the noise, and what do you envision the future of tech & culture looks like.
Moderators
avatar for Rufin Tshinanga

Rufin Tshinanga

Founder & CEO, Popplr & Co
Rufin is a serial entrepreneur,and founder of Popplr & Co, an app for apparel & accessory brands to activate pop up shops based on consumer demand. Rufin is passionate about developing big ideas, innovative start-ups, and experiences that are impactful, and relevant in today's... Read More →

Speakers
avatar for James Cuthbert

James Cuthbert

Sr Brand Manager, Multicultural, Coca Cola Company
ames Cuthbert is a marketing professional, youth culture expert, and community advocate, with over 12 years of experience including stints at three fortune 500 companies (currently at Coca-Cola, formerly at Kellogg’s and General Mills) and two non-profit organizations.  He was... Read More →
avatar for Amber Grimes

Amber Grimes

Sr Manager, Urban Indie, Spotify
avatar for Jonathan Hessing

Jonathan Hessing

Co-Founder, Shouty
Jonathan Hessing is a millennial aged CEO with a passionate focus on culture, digital trends, and media. As CEO of Shouty he has worked for the past couple of years alongside his team discovering new markets that could utilize their technology for content creation, distribution... Read More →
avatar for Jason Rodgers

Jason Rodgers

Founder and Music Director, Orchestra Noir

Wednesday October 4, 2017 4:30pm - 5:30pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Entertainment, Panel

4:30pm EDT

The Art & Science of Content Production
Moderators
avatar for Chris Tuff

Chris Tuff

EVP, Director of Content Marketing & Partnerships, 22squared
As one of the first marketers to work directly with Facebook in 2005, Chris uses his 12 years of emerging media knowledge and social platform expertise to push the agency and our client partners forward. He oversees our Content Marketing team, which includes social strategy, platform... Read More →

Speakers
avatar for Matt Silliman

Matt Silliman

SVP, Director of Integrated Production, 22 Squared
Matt has brought an immense amount of experience and innovation, excellence, and leadership to our Production department. For the last 15 years, he has led production, development, and cross-media department teams in the creation and implementation of award-winning campaigns for clients... Read More →

Wednesday October 4, 2017 4:30pm - 5:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Entertainment, Lecture

4:30pm EDT

Global Health and Tech
Speakers
avatar for TJ Muehleman

TJ Muehleman

Co-founder, Secure Data Kit and Standard Code

Wednesday October 4, 2017 4:30pm - 5:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  HealthTech, Lecture

4:30pm EDT

New Realities - AR, VR & MR
Over the past few years technologies like Augmented Reality and Virtual Reality have dominated tech and marketing headlines as brands have begun to see the power and opportunity associated with these emerging forms of reality. By 2018 the virtual reality market alone could reach $7 billion and AR and VR are predicted to hit $150 billion in revenue by 2020. And the opportunities for brands extend far beyond entertainment and gimmicky customer engagement tactics into every facet of their business; from employee training and on-boarding to more efficient logistics management to creating collaborative work environments AR, VR and MR are paving the way for a new era of business.
Speakers
avatar for Jamie Clarke

Jamie Clarke

COO, Skignz
Jamie is the COO of skignz, One of the Uk’s fastest growing start ups, operating in the Augmented Reality (AR) space.  He has been with the Company since 2015 and is a Founding Shareholder.  Jamie has a history of senior management and Directorship roles in various sectors and... Read More →
avatar for Annie Eaton

Annie Eaton

CEO, Futurus
Annie Eaton is the CEO of Atlanta-based future technologies company Futurus, where she creates immersive, engaging and interactive experiences in virtual reality, augmented reality and 360 capture. Before she founded Futurus in 2014, Annie worked in the power and financial technology... Read More →
avatar for Devika Rao

Devika Rao

Vice President of Account Services, O'Neill Communications
Devika Rao is the Vice President of Account Services of O'Neill Communications, a marketing and communications firm based in Atlanta, GA. She manages and leads national digital marketing, communications and public relations strategies and campaigns for nonprofits, private companies... Read More →
avatar for Elliott Rothman

Elliott Rothman

Director, Innovation, Trick3D
Elliott Rothman works as TRICK 3D’s Director of Innovation & Development, leading the studio’s technology teams as they use emerging technologies, such as AR and VR, to solve real-world problems for Fortune 500 clients. Rothman champions smart, applied and beautiful uses of technology... Read More →

Wednesday October 4, 2017 4:30pm - 5:30pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
  Marketing, Panel

6:00pm EDT

Sharpie Slam

Sharpie Slam is HERE! On Wednesday, October 4, top ATL artists will battle in an exciting, interactive art competition. Each team will be given a theme, a foam board, and unlimited sharpies to develop their masterpiece.

Get your tickets to watch these artists compete for ATL Art Supremacy, check out a SkateDeck Art Exhibit, hear DJ Osmose (aka John Bailey) spin live vinyl, and bid in our silent art auction where 100% of the proceeds will benefit the Art is King Artist Education Program.

We’ll also have an open bar and door prizes!

6 Teams step into the arena – one winner is crowned ATL Art Supreme: Sharpie Slam 2017 Champ!
Wednesday October 4, 2017 6:00pm - 9:00pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
  Evening Event
 
Thursday, October 5
 

9:30am EDT

The Building of the Future: How Technology, Digital & IoT are Impacting Buildings Today Globally
Hear about current, near-in, and future innovations in technology, digital, and the internet of things (IoT), and the real impact these technologies are having on buildings today around the globe. As these technologies and innovations infiltrate the infrastructure of buildings, a view of emerging business models and the customer centric design that is enabled as a result.
Speakers
JB

Jamie Bardin

Technology CEO & Entrepreneur, Formerly VP & GM of New Venture Development at Georgia-Pacific

Thursday October 5, 2017 9:30am - 10:30am EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  BuiltTech, Lecture

9:30am EDT

Career Negotiations: Get What You Want at Work
Best-selling author and career coach Jacqueline Twillie will introduce you to resources that will boost your confidence to ask for more in your career. The workshop will focus on helping you understand your value and teach you how you can develop career related negotiation skills. You’ll learn how to ask the right questions when requesting more responsibility and learn how to navigate the dreaded conversation of a total compensation package. It’s all about learning how to showcase your value so that you earn your worth.
Speakers
avatar for Jacqueline Twillie

Jacqueline Twillie

Jacqueline Twillie is an Amazon Best Selling author, speaker, blogger, and career coach. She has a corporate background working for organizations such as Victoria's Secret, Gannett, AT&T, and the CDC. Jacqueline is the Local Atlanta Levo League Leader. Her mission is to help elevate... Read More →

Thursday October 5, 2017 9:30am - 10:30am EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Career / Student, workshop

9:30am EDT

Retail 4.0
In the Amazonian age of retail, the old guard is battening down the hatches. Rather than pointing winward moving with the seas of change and picking up momentum many brands are caught in the current. Experience is the new cliché and for good reason. But based what foundations? What should stores now strive to deliver? And why? What is the new currency that they should measure success by? What will they be in the Retail 4.0 era? And how do you start now?
Speakers
avatar for Laura Davis-Taylor

Laura Davis-Taylor

Co-Founder, High Street Collective
Laura Davis-Taylor is a veteran of brand and retail growth through digital experience design and digital application. She is co-founder of High Street, a Retail Experience Collective. Laura has been focused on creating meaningful brand experiences that bridge home, life, and store... Read More →
avatar for Ed King

Ed King

Co-Founder, High Street Collective
A student of human behavior and natural storyteller, Ed King has engaged customers for companies like AT&T, The Home Depot, Smithsonian, La Quinta, Porsche, Reebok, and Shell by taking a scientific approach to understanding why people act, behave, shop, purchase and remain loyal to... Read More →

Thursday October 5, 2017 9:30am - 10:30am EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Mobile & IoT, Lecture

11:00am EDT

What Technologies are Modern Day Brokers Using?
Brokers have seen the number of technologies that they are being asked to learn increase exponentially. From marketing systems, CRMs and transaction management software, what technologies are modern day brokers using to stay a step ahead?
Speakers
avatar for Turner Levinson

Turner Levinson

CEO, CommissionTrac
Turner focuses his time and effort in writing, building relationships and growing CommissionTrac. Graduate of The University of Georgia’s Terry College of Business in 2012, Turner started his career as a marketing associate at JPMorgan while also coaching youth football at Northside... Read More →

Thursday October 5, 2017 11:00am - 12:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  BuiltTech, Lecture

11:00am EDT

Getting Your Entrepreneurial Kicks As A Badass Intrapreneur
It is more than likely that you not will start a grounbreaking, disruptive company. And not everyone is cut out to work in the crazy roller coaster ride of the young startup struggling to find its market and place in the world. That doesn't mean opportunities to be an entrepreneurial leader are restricted to just startups. In this workshop hosted by former intrapreneur and product leader, Chidi Afulezi, attendees will participate in a conversation about how employees of a company that have the requisite entrepreneurial attributes can become corporate innovators driving intrapreneurship at their organizations. The workshop will hit on a number of potent topics including:What makes an intrapreneur? What is the difference b/w an entrepreneur and an intrapreneur?What is the scope of an intrapreneur?How do intrapreneurs drive innovation within their companies?Building a culture of experimentation within a bureacracy.Becoming part of the intrapreneurial and corporate innovation parts of your organization
Speakers
avatar for Chidi Afulezi

Chidi Afulezi

Co-Founder, aKoma
Chidi Afulezi is a product guy and digital insurgent, with a day job of co-founder of aKoma, a content management and storytelling platform for Africa and fans interested in Africa focused content. He also is a product management consultant and trainer, working with product teams... Read More →

Thursday October 5, 2017 11:00am - 12:00pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
  Career / Student, Lecture

11:00am EDT

Finding the Edge of the Inbox: What’s Possible in Email
You can do what? In an email?? The average marketer or designer may think of email as a static medium—but the inbox experience has radically changed in the last few years. From allowing your audience to scroll through different views of a product to inbox shopping to images that change based on the weather, in this chat we’ll talk though some of the most excellent possibilities that you never knew could happen in the inbox.
Speakers
avatar for Laura Sullivan

Laura Sullivan

Creative Director, BrightWave
Laura oversees the creative product at BrightWave, a top email marketing agency based in Atlanta. She rallies and inspires a team of copywriters, designers and developers to innovate in the inbox on the daily—and works with our clients to brainstorm eye-catching, click-worthy solutions... Read More →

Thursday October 5, 2017 11:00am - 12:00pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Panel

11:00am EDT

Revenue Marketer in a B2B Environment
Roughly 80% of all B2B marketing leaders are feeling the pressure to show revenue results yet fewer than a third are actually delivering a credible ROI. As we look into 2017 and see B2B marketers drowning in technology and data - basically everything they need to achieve a revenue number - why is this gap still so large? This session will explore the reasons for the gap between expectations and reality in delivering repeatable, predictable, and sustainable revenue performance from marketing. This session will be interactive, fast-paced and will conclude with strong action items for immediate use upon your return to work.
Speakers
avatar for Debbie Qaqish

Debbie Qaqish

Principal & Chief Strategy Officer, The Pedowitz Group
Debbie Qaqish is The Queen of Revenue Marketing,™ a term she coined in 2011.  Passionate about marketing’s new role as a revenue creator, Debbie inspires others to embrace revenue accountability.  She has been helping B2B companies drive revenue growth for over 35 years.  As... Read More →

Thursday October 5, 2017 11:00am - 12:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Marketing, Lecture

11:00am EDT

Lessons Learned From 20 Years as an Entrepreneur
Jeff Hilimire knows what it takes to build a successful business. Over the course of 20 years, he has founded and sold two profitable companies, Spunlogic and Engauge. Today, Jeff is the CEO of Dragon Army, a mobile and innovation company that works with industry leading brands such as Coca-Cola, IHG and The Home Depot. Since co-founding the organization four years ago, Dragon Army has grown from a small startup to one of the most sought after mobile companies in the country.

In addition to running a thriving agency, Jeff is also co-founder of 48in48—a global nonprofit that builds 48 websites for 48 nonprofits within 48 hours in cities across the world. 48in48 donates over $1.5MM of value to participating nonprofits in the form of websites, logos and other marketing collateral.

Jeff is a proven entrepreneur who understands first-hand how to create a culture of growth. In this track, Jeff will outline his key strategies for successful entrepreneurship—walking through both the ups and downs of starting a business.

During this session, you will:

Learn how to build a profitable company from the ground up
Discover why having a positive culture is key to the success of your business
Leave with tips for attracting new clients and growing your organization
Speakers
avatar for Jeff Hilimire

Jeff Hilimire

Co-Founder and CEO, Dragon Army
Jeff Hilimire is Co-Founder and CEO of Dragon Army, an Atlanta-based mobile and innovation company that helps clients navigate today’s connected landscape through the use of new innovations and technology. Prior to that, Jeff founded and sold two additional marketing agencies, Spunlogic... Read More →

Thursday October 5, 2017 11:00am - 12:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Startup, Lecture

12:00pm EDT

Keynote: Straight Talk From Silicon Valley
Two inspiring women in tech break down what it really takes to make it in Silicon Valley.
Speakers
avatar for Kiki Roeder

Kiki Roeder

Founder, Founder of Redeor Media
Following the successful exit of two companies, Kiki Roeder currently shares her entrepreneurial and communications expertise as a writer, investor, and consultant. She is the owner of several media properties and recently founded Redeor Media, which helps publications, organizations... Read More →
avatar for Monique Woodward

Monique Woodward

Venture Partner, 500 Startups
Monique is a Venture Partner at 500 Startups investing in black and Latino entrepreneurs. She is the co-founder of Black Founders — a national community of entrepreneurs whose mission is to increase the number of successful black entrepreneurs in tech. Previously, she was one of... Read More →

Thursday October 5, 2017 12:00pm - 1:15pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Startup, Fireside

1:30pm EDT

Love Mondays: Why Work Isn't Working
As humans, most of us are on a quest to find meaningful work. And yet, that same quest often robs us of our humanity. We search job boards for hours, update our LinkedIn profile, attend networking events, send applications to faceless companies, cross our fingers and hope for a response. And when we find work, it frequently leaves us feeling misunderstood, disengaged, and underutilized. Does it have to be this way? Is it an objective fact that looking for work has to feel dehumanizing? In this talk, Chris Turner makes a bold prediction. That looking for work will soon be as enjoyable as discovering music on Spotify. Backed equally by industry research and surprising consumer insights, Turner captains an optimistic voyage into the future of work; one where we gladly hand our jobs to robots and where entire companies exist in the cloud.
Speakers
avatar for Chris Turner

Chris Turner

CEO, Tentrocket
For the past three years, Chris Turner ran Tenrocket, a startup building apps for startups in 10 days for $10k. After overseeing the development of more than 50 apps without hiring a single employee, Chris did some soul searching and realized Tenrocket was really about helping people... Read More →

Thursday October 5, 2017 1:30pm - 2:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Career / Student, Lecture

1:30pm EDT

Health in the Digital Era- How Devices and Apps Are Changing Health Care
Speakers
avatar for Jonathan Shaw

Jonathan Shaw

Customer Care Manager, NFANT Labs LLC

Thursday October 5, 2017 1:30pm - 2:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  HealthTech, Lecture

1:30pm EDT

Content is Everything and Everywhere
While marketers have long acknowledged the importance of storytelling, this session will dismantle the notion that content creation has to be laborious. Through a series of case studies, Everywhere Agency’s representatives will offer best practices and helpful pointers for communicating brand stories through a variety of tactics. From traditional blog posts, to the latest in live-streaming trends, to harnessing the power of word-of-mouth recommendations, this session will offer insights on how to innovatively connect with your audience on social media and beyond. We’ll provide practical information that will help brands craft more comprehensive and innovative content strategies that cater to their specific goals and audience needs, elevate and simplify their approach to content creation, and ultimately, how to measure success.
Speakers
avatar for Kelly Dye

Kelly Dye

Director of Digital Strategy, Everywhere Agency
In her role at Everywhere Agency, works on high-level strategy for influence and social media marketing campaigns for clients like Coca-Cola, CoxCommunications, and UP TV. Previously, Kelly conceptualized and managed social media strategies and activations for a variety of clients... Read More →
avatar for Stephanie Proft

Stephanie Proft

Account and Content Strategist, Everywhere Agency
Stephanie likes to send a message – which has led to a career fueled by curiosity and communication skills. Eager to hone in on the heart of the matter, she specializes in creating compelling content that connects with audiences. Stephanie gained a wealth of marketing and branding... Read More →

Thursday October 5, 2017 1:30pm - 2:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture

1:30pm EDT

The Intersection of Mobility and IoT
The Internet of Things (IoT) is rapidly moving beyond the stationary world of internet connected thermostats, home cameras and smart refrigerators. Its the intersection of Mobility and IoT that will have much bigger impact beyond convenience that will improve safety, improve sustainability, and will offer business & government much greater end-to-end national/global situational awareness to drive new heights of operational efficiencies.
Speakers
avatar for Mallie Eric Preston

Mallie Eric Preston

Global Practice Director, AT&T IoT Solutions Group
The AT&T’s IoT Solutions group is a global practice that seeks to help enterprise customers leverage AT&T’s thirteen years of IoT/M2M Solutioning best practices as it relates to architecting, implementing, and managing a connected product/asset strategy that reduces the cost... Read More →

Thursday October 5, 2017 1:30pm - 2:30pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Mobile & IoT, Lecture

1:30pm EDT

Hacking Customer Discovery: How to Beat the Odds and Build Products That People Want
The mortality rate for new businesses and products is stunning. 80% of all businesses started today will not last beyond five years. In this session, you’ll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use.

► Learn a customer discovery process to get you moving incredibly fast
► Find out the most common big mistakes people make in assessing customer demand
► Discover a powerful approach to testing your ideas that you’d never come up with on your own
► Learn simple but non-obvious hacks you’ll love.

You’ll experience a fast-moving hands-on program led by an
entrepreneur/product guy who has done it himself – and is dedicated to teaching you. For product managers, startup founders, marketers, and investors, in companies of all sizes.
Speakers
avatar for David Eckoff

David Eckoff

President, Revolutionary Ventures
David Eckoff specializes in working with teams to develop and launch industry-changing businesses. He’s led corporate innovation initiatives and led product teams in companies ranging from startup to Fortune 500.He is an advisor to technology companies, helping take revolutionary... Read More →

Thursday October 5, 2017 1:30pm - 2:30pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
  Startup, Lecture

3:00pm EDT

It’s All About the Data: Accelerating the BIM Project Lifecycle
Given the enormous need for infrastructure improvements and the demonstrated benefits of BIM for complex projects, organizations should increasingly be using modeling and analysis tools to design and build infrastructure projects. However, the most widely used BIM software packages are not interoperable and rebuilding models is costly and time consuming.
Speakers
avatar for Jonatan Schumacher

Jonatan Schumacher

Co-Founder, Konstru
Jonatan Schumacher joined Thornton Tomasetti in 2010 and is the director of CORE studio, the firm-wide virtual incubator of ideas and the Co-Founder of Konstru, a cloud-based model management application for BIM data exchange and change management. Jonatan oversees research initiatives... Read More →

Thursday October 5, 2017 3:00pm - 4:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  BuiltTech, Lecture

3:00pm EDT

Fireside Chat on Smart Cities

Join Mike Zeto, General Manager & Executive Director, AT&T Smart Cities IOT Organization and Samir Saini, CIO for City of Atlanta for a fireside discussion about mobility, IoT and how emerging technolgies are shaping our City. 
Moderators
JT

Speakers
avatar for Samir Saini

Samir Saini

CIO, City of Atlanta
Samir Saini is a business-centric CIO.He has 20 years of IT leadership experience, and has managed budgets upwards of $50M and a staff of 250. Throughout hisdaily operations, he continues to focus on his commitment toservice the public at a local level as CIO for the City of Atlanta.In... Read More →
avatar for Mike Zeto

Mike Zeto

General Manager, Executive Director AT&T Smart Cities, AT&T
Michael Zeto is General Manager and Executive Director of Smart Cities, a business unit inside of AT&T’s Internet of Things Solutions. Michael is responsible for the teams that drive the product development, business development and go-to-market strategy for AT&T’s Smart Cities... Read More →

Thursday October 5, 2017 3:00pm - 4:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Mobile & IoT, Fireside Chat

3:00pm EDT

Searching Out-Loud - Understanding Search In a Mobile-First, Voice-Enabled World
"“Hey Siri, what is zero divided by zero?”
“Alexa, what is the loneliest number?
""Alexa, Tea. Earl Grey. Hot.""

While the answers to these questions may surprise you, the ramifications are very real – there’s only a single result in voice search. One! Do you currently rank 2nd for that phrase? Do you appear in the Featured Snippet/Answer Box? Well…

And, Google’s been threatening their “mobile-first” index for a while now. Are you ready? Are you still dragging around an m..com site? A .mobi? Does responsive only apply to your customer service team?

The struggle is real. The game is evolving. Scott will offer practical suggestions and tactics for addressing these changes. Come listen!"
Speakers
avatar for Scott Nickels

Scott Nickels

Founder/Lead Consultant, BigFish Consulting LLC
Scott Nickels: Scott heads BigFish Consulting – a boutique agency focused on inbound marketing and digital strategies. Scott is formerly the Director of Audience & Engagement for Hearst Autos (Car and Driver magazine). Previously, he’s held leadership positions in various agencies... Read More →

SNSYALL Search Out Loud Oct2017 pdf
Thursday October 5, 2017 3:00pm - 4:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Mobile & IoT, Lecture

3:00pm EDT

Prove It FIRST: When Dogs Eat The Dog Food, Buyers Come Barking
When 7 out of 10 product launches fail and less than 2% of patents ever make any money, the odds are stacked against your success, and potential investors know it. But with some ‘Hazzard’ protection tips and Success By Design tactics, you can build up market proof fast and cheaply to reduce risk, overcome objections, and defy the odds as you go from Idea to Brand to Sold. In this session, you’ll learn:
• Low-Cost Ways to Market Test
• How to Speed Up Time to Market
• How to Build Asset Value Early
• How to Preserve Margins & Profitability
• How to Become Competitive-Proof
Speakers
avatar for Tracy Leigh Hazzard

Tracy Leigh Hazzard

Hazzard Designs
As Product Strategist of Hazz Design, Tracy has ghost-designed, developed and sourced 250+ consumer products generating more than $2 Billion at retail. For over 25 years, she has worked with design-leading brands like, Martha Stewart Living and Herman Miller to out-design, out-source... Read More →

Thursday October 5, 2017 3:00pm - 4:00pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
  Startup, workshop

4:30pm EDT

Building Trust & Transparency in AEC Payments with Blockchain Technology
Within the construction industry there is a lack of transparency within the customer/contractor payment framework. Blockchain’s secure, decentralized, and tamper-proof ledger has the ability to seamlessly establish trust and transparency at scale within the construction industry.
Speakers
avatar for Jack Shaw

Jack Shaw

Executive Director, American Blockchain Council
Jack Shaw is Co-Founder and Executive Director of the American Blockchain Council. As such, he is a leading expert on the strategic business implications of Blockchain technology who has spoken and consulted on Blockchain around the world. He is a world renowned Keynote Speaker. He... Read More →

Thursday October 5, 2017 4:30pm - 5:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  BuiltTech, Lecture

4:30pm EDT

Forging Your Career with the Tech Jobs of Tomorrow
Top practitioners will give you the low-down on forging a career into the digital future. A panel representing a range of perspectives across creative, UX design, technology and business will give insights into what you need to succeed.
Speakers
avatar for Cliff Barrett

Cliff Barrett

Senior Product Manager, Mobile and Emerging Technology, CNN
Cliff Barrett is CNN's Senior Product Manager of Mobile and Emerging Technology. Cliff is responsible for core experiences across mobile devices including phones, tablets and smart watches. Cliff has over 15 years of experience as a digital media professional with extensive mobile... Read More →
avatar for Gabrielle Derenthal

Gabrielle Derenthal

Sr. Product Designer, Turner Sports
Gabrielle Derenthal began her design career at the age of five, sitting on her Creative Director father’s lap and bossily telling him to move that image over there and make that text bigger. For many years after, she honed her skills in the fine arts, learning how to draw, paint... Read More →
avatar for Chris Duncan

Chris Duncan

Founding Partner and Brand Architect, THRSHLD
Chris Duncan is a Founding Partner and Brand Architect of THRSHLD, a branding and marketing agency dedicated to being the intersection between culture and marketing innovation. Chris has years of experience developing and implementing marketing strategies across multiple platforms... Read More →
avatar for Leslie Hochsztein

Leslie Hochsztein

Enterprise Application Engineering Specialist, GE Digital
Leslie Hochsztein is an Enterprise Application Engineering Specialist at GE Digital, focusing on front-end web development and General Electric's instances of the service management software, ServiceNow. She was previously a web developer at Superlux, a design studio dedicated to... Read More →
avatar for John Kay

John Kay

Working inside both agency and in-house teams, John Kay has evolved with a career that has explored multiple creative disciplines. Equally at home in UX, advertising, branding, and visual design, John understands that at the core of all these disciplines there is a common thread—human... Read More →
avatar for Crystal Meyers

Crystal Meyers

Leader, Tableau partnership within Ironside
Crystal Meyers has over a decade of experience leading and managing projects designed to deliver data driven insight. By working in a range of business intelligence and data management roles, she has gained a wide breadth of knowledge and understanding related to analytics strategy... Read More →

Thursday October 5, 2017 4:30pm - 5:30pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Career / Student, Panel

4:30pm EDT

Strategies for Engagement in the AI-Centric Economy
The impact of the AI- & Automation-Driven economy will be pervasive. To that end, various aspects of our lives will likely change dramatically. This session will focus on ways to implement a strategy for networking and engagement within the business world in light of the many changes forthcoming.
Speakers
avatar for Jonathan Sutter

Jonathan Sutter

Founder, Hack-A-Thought
Jonathan has extensive experience within technology, innovation and strategy. Jonathan currently runs Hack-A- Thought, an organization that combines the power ofglobally known thought leaders, academic research and diversity of thought. Jonathan’smost recent summit was held at the... Read More →

Thursday October 5, 2017 4:30pm - 5:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture

4:30pm EDT

Untapped Value of Mobile Applications in the Enterprise
We all get work done on our phones now. Whether its just clearing out our inbox, reviewing documents or something more meaningful - having access to a powerful, internet connected computer in our pockets has made an impact on the speed and amount of work we can do. In this talk, we’ll go over the value of building internal mobile applications that make your workforce more efficient. Citing relevant case studies, we’ll look at success stories and their cost. Additionally, we’ll look at some of the challenges and workarounds for connecting mobile applications to internal systems that were often built before mobile was relevant. The goal is to arm you with enough information to understand where mobile can make an impact on your business and how to execute once you’ve identified an opportunity.
Speakers
avatar for Sarah Woodward

Sarah Woodward

stable|kernel, Director of Business Development
Named one of Mobile Marketer‘s “Mobile Women to Watch in 2016,” Sarah Woodward is a passionate marketer who believes in the power of storytelling to connect and engage audiences. Her strengths lie in bringing together the right expertise to the right business opportunity. Sarah applies more than 16 years managing client relationships and business... Read More →

Thursday October 5, 2017 4:30pm - 5:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Mobile & IoT, Lecture

6:30pm EDT

Technology of Beer

We all love beer – especially our local breweries! Join us for a fun and low key evening celebrating craft beer. There will be a tasting from some of our favs – Jekyll Brewing, Reformation Brewery, and Monday Night Brewing. Then listen to commentary from these breweries on how technology has changed craft beer and how they use tech to get their delicious brews into our waiting hands!

6:30-7:30pm: Beer Tasting & Networking
7:30-8:30pm: Panel on the Technology of (Craft) Beer

Panelists:

* Jason Dominy – Jekyll Brewing (moderator)
* Thomas Monti – Schoolhouse Beer
* Jonathan Baker – Monday Night Brewing
* Jessica Miller – Reformation Brewing

*Conference badge holders should register for a free ticket, so that you are on the guest list. This event will sell out.*

Tag us on social media – @SuperNovaSouth. And don’t forget our hashtag – #SNSYall

 

Thursday October 5, 2017 6:30pm - 9:00pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303
  Evening Event
 
Friday, October 6
 

9:30am EDT

Crafting Your Career Path
Confidently identify steps to reach your career goals, including strategic negotiation and intentional networking. Takeaways from discussion: Gain a greater sense of focus and direction in your career path; Feel prepared to negotiate effectively in the workplace; Identify what resources you need to reach your goals; Enhance an awareness of what type of work you will find meaningful and fulfilling; Align your strengths, values, and priorities to confidently make decisions; Build intentional habits into your days that will lead you to success
Speakers
avatar for Tallia Deljou

Tallia Deljou

Co-Founder & President, Mavenly & Co.
Tallia Deljou is the co-founder and president of Mavenly & Co., dedicated to supporting professional women and millennials in designing a career with purpose through coaching programs, retreats, and corporate training. With a Master’s degree in Positive Organizational Psychology, Tallia is energized by having meaningful, authentic convers... Read More →

Friday October 6, 2017 9:30am - 10:30am EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Career / Student, workshop

9:30am EDT

VR Training - Why Major Brands are Getting On Board
Imagine being able to virtually transport trainees to locations across the world or even across time to learn in ways that were never before possible. Join Virtual Reality (VR) Leader Dave Beck for a thought-provoking discussion around the latest trends in VR Training. This session will include three, real world case studies featuring businesses that are currently using VR for training.
Speakers
avatar for Dave Beck

Dave Beck

Co-Founder/Managing Partner, Foundry 45
Dave Beck is co-founder and Managing Partner at Foundry 45, an Atlanta-based company that creates powerful Virtual Reality experiences for brands, agencies, and sports teams. His company has built almost 100 VR experiences for notable clients such as AT&T, Coca-Cola, Turner, and John... Read More →

Friday October 6, 2017 9:30am - 10:30am EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Marketing, Lecture

9:30am EDT

Smart Cities: The Future of Mobility
The possibilities emerging tech in mobility brings are overwhelming and incredibly exciting. Self-driving vehicles, vehicles communicating with each other, with street lights, with traffic ops centers, IoT from smart infrastructure applied in improving predictive analytics, 3D printing of vehicle parts or entire vehicles, innovations in freight, open data, and web/mobile applications to democratize communication all make for an exciting future. All of these improving and emerging technologies are making their way into the transportation world and can lead to positive or negative implications. Positive, if we can end up in a world in which we used the application of emerging technologies to address and solve many of the mobility issues we see or experience in out communities today. The Atlanta Regional Commission is helping guide policies throughout Metro Atlanta to shape the world we want to live in. Cities across the US are springboarding off of their Smart Cities Challenge proposals. Internationally, cities like London are working with start-ups and industry partners in new ways to prototype and hack solutions.
Speakers
avatar for Leslie Caceda

Leslie Caceda

Principal Program Specialist of Transportation Technology, Atlanta Regional Commission
Leslie is Principal Program Specialist of Transportation Technology at the Atlanta Regional Commission where she maintains and develops web and mobile applications and where she works on policy to prepare our region for upcoming transportation technology needs and breakthroughs. Leslie’s... Read More →

Friday October 6, 2017 9:30am - 10:30am EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Mobile & IoT, Lecture

9:30am EDT

Hacking Your Startup's Growth
Want to know how to go from startup to scale up… in BIG way?

These entrepreneurs know first hand what it takes to: build a $100 million dollar business from the basement of your home, to be named one of TAG’s Top 10 Innovative Technology Companies in Georgia and to have Hollywood A-lister, Leonardo DiCaprio invest in your company.

Join us for this candid conversation and hear unfiltered advice from some of Atlanta’s greatest success stories.
Moderators
SJ

Speakers
avatar for Dr. Tommy Cunningham

Dr. Tommy Cunningham

Dr. Cunningham’s career goal is to develop and commercialize evidence based medical technologies that will provide patients access to the best possible care without prohibitive costs. Experiences and formal training include both private sector and academic settings in mechanical... Read More →
avatar for Marc Spiegel

Marc Spiegel

Founder, Rubicon Global
Marc Spiegel is the co-founder of Rubicon Global, an Atlanta based technology company. Originally from Louisville, KY, Marc relocated to Atlanta when Rubicon moved its headquarters in 2011. The fourth generation in his family to work in and around the waste and recycling industry... Read More →
avatar for Mark Wilson

Mark Wilson

President & CEO, CEO of Chime Solutions
Entrepreneur, Mark A. Wilson is the President and CEO of Chime Solutions, Inc. based in Atlanta, GA. Chime Solutions is a leading provider of business process outsourcing services, primarily focused on customer care. Wilson has over 25 years of experience in the business information... Read More →

Friday October 6, 2017 9:30am - 10:30am EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Startup, Panel

11:00am EDT

Your Name is Your Brand: Writing to Get Ahead
Your career may be just beginning, but you still have a story to tell. How you tell it—from the words you choose, to the tone you use, to the typos you catch (or miss)—can mean the difference between landing that job or promotion, and making a not-so-impressive impression. Join brand writer and mdash founder Molly Dickinson for some real-world advice and hands-on exercises designed to help you craft your professional story and create your personal brand.
Speakers
avatar for Molly Dickinson

Molly Dickinson

Founder, MDash
Molly Dickinson is the founder of mdash, a brand messaging company established in Atlanta in 2009 to help brands become more meaningful. Her nearly 10-year career as a writer and creator spans freelance and full-time professional roles in journalism, communications, editing, marketing... Read More →

Friday October 6, 2017 11:00am - 12:00pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Career / Student, workshop

11:00am EDT

The Agency of the Future
The agency landscape is changing with everyone from traditional consulting firms to production studios competing for business that was once solely owned by Madison Avenue and later shared with digital marketing and advertising agencies. This shift begs the question, what does the agency of the future need to look like in order to remain competitive when disruption is coming from all sides? Our panel of experts from agencies both big and small, will talk about the challenges agencies face today and how they are adapting to address client needs and expectations and the constant, but exciting disruption in the space.
Moderators
avatar for Kashi Sehgal

Kashi Sehgal

Kashi Sehgal is Co-Founder & CEO of Gigabark, an integrated mobile solutions company rooted in phone and text messaging technologies. She also serves as Founder & Executive Director of SuperNova South, the largest, most accessible, and most inclusive multi-disciplinary technology... Read More →

Speakers
avatar for Neil Bedwell

Neil Bedwell

Co-Founder, Local Industries
A digital-native and strategic leader with 15 years running work, teams, and businesses in London, Amsterdam, and San Francisco.  Neil is a co-founder of Local Industries, a strategic consultancy focused on Change Marketing - using consumer grade marketing techniques to design... Read More →
avatar for Danielle Donnelly

Danielle Donnelly

SVP, Strategy, Moxie
Atlanta native Danielle Donnelly is Moxie’s resident expert on brand planning, content strategy and channel experience. She heads Moxie’s award-winning social practice and leverages her expertise to help our clients identify and optimize opportunities to engage customers in unique... Read More →
avatar for John Stapleton

John Stapleton

EVP, Chief Creative Officer, 22 Squared
John has been with the agency for 15 years and spearheads creative development for all of our clients, including integrated storytelling, social content creation, digital experience design and our in-house production studio, 22pictures. Well-known in the advertising community as a... Read More →
avatar for Crystal White

Crystal White

Strategy Lead, Launch
Crystal White has 15+ years of experience in technology, human resources, and telecom industries, having served in predominantly sales and marketing roles prior to her current role as strategy lead with Launch, TAG’s 2016 Agency of the Year. Crystal has a Master of Professional... Read More →

Friday October 6, 2017 11:00am - 12:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Marketing, Panel

11:00am EDT

Bootstrapping A Successful Tech Startup To Fill a Gap in the Market
This talk will focus on how I took a 'back of a napkin' concept and then worked towards turning my idea into an emerging digital news platform, without any external funding. It will focus on some of the highs and lows of entrepreneurship, with tips and advice along the way. I will emphasize the importance of launching a tech startup (fueled by passion) that fills a much-needed gap in the market.
Speakers
avatar for Kunbi Tinuoye

Kunbi Tinuoye

Founder and CEO at UrbanGeekz, UrbanGeekz
Kunbi Tinuoye is an award-winning British-born journalist and broadcaster based in the United States. She is the founder and CEO of UrbanGeekz.com, a groundbreaking video-centric digital news platform focused on technology, science, business, and startups.Tinuoye is a sought-after... Read More →

Friday October 6, 2017 11:00am - 12:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Startup, Panel

1:30pm EDT

10 Teachings from the Startup Commercialization Trenches
Hear how Your Ideas Are Terrible tackles piloting, education, employee buy-in and recruiting to drive corporate innovation in Capgemini, Coca-Cola, COX, InterContinental Hotels, Porsche, SunTrust and The Weather Company.
Speakers
avatar for Carie Davis

Carie Davis

Corporate Innovation Specialist, Your Ideas Are Terrible
A native to Marietta, Carie moved into Atlanta in 1994 to study Industrial Design at Georgia Tech and subsequently landed in innovation at Coca-Cola. While there, she built innovation and entrepreneurship programming - training over 1,000 employees, creating an EIR program to partner... Read More →

Friday October 6, 2017 1:30pm - 2:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Startup, Lecture

1:30pm EDT

Conquer Procrastination: A Workshop on Self-Disclosure and Productivity
This workshop is interactive and we’re diving deep into the subconscious and uncovering ways to use procrastination and thought shifting to our advantage. 
Speakers
avatar for Wesley Samples

Wesley Samples

Co-Founder, Elevate Media
Wesley is a fourth year business student at Georgia Tech. Through his passion for art and people, he co-founded Elevate Media LLC to provide digital media production and consultation services to Atlanta companies, such as Coca-Cola, LifeProof, Petland and State Bank. In his free time... Read More →
avatar for Indra Sofian

Indra Sofian

Co-Founder, Elevate Media
Indra has always been fascinated by building something big from absolutely nothing. This concept permeates all parts of his life. As a content creator, Indra started off his career making Youtube videos in middle school with his friend. Now, he runs a content marketing agency cal... Read More →

Friday October 6, 2017 1:30pm - 2:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Career / Student, workshop

1:30pm EDT

WorkingNation Presents: The Future of Work
As the world evolves, so do job trends and job descriptions. Theresa Coddington of WorkingNation discusses trends and predictions on how employment is evolving.
Speakers
avatar for Theresa Collington

Theresa Collington

Executive Producer of Digital and Content Partners, WorkingNation
Theresa Collington is known for her expertise in digital media and re-aligning traditional business work flows to include digital content gathering and production, generating high traffic and engagement to content published on digital platforms, analysis of digital metrics, and overseeing... Read More →

Friday October 6, 2017 1:30pm - 2:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303
  Career / Student, Lecture

1:30pm EDT

The Power Paradox: How to Embrace Power without Damaging Your Brain
Managing power’s paradox is an essential leadership skill. Power is essential for as a
way of harnessing the full resource potential of an organization. However, research
shows that too much power can cause leaders to suffer from brain impairment.
Learn how to maintain your leadership balance in inspire your organization.
Speakers
avatar for Daina Middleton

Daina Middleton

CEO, Ansira
Daina Middleton is an author, and marketing and leadership consultant. She also consults with medium and large companies about marketing maturity providing an assessment that leads to digital transformation. Before becoming a consultant, Middleton headed up B2B Marketing at Twitter... Read More →

Friday October 6, 2017 1:30pm - 2:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Marketing, Lecture

3:00pm EDT

Data Segmentation Across Programmatic Buying
Moderators
avatar for Kelly Mancuso

Kelly Mancuso

Director of Paid Media, Nebo
Kelly began her career in digital marketing over nine years ago. Throughout this time, she has gained experience in social media, SEO and web design, though her main expertise lies in paid media. As Director of Paid Media at Nebo, she has helped lead strategy for numerous award-winning... Read More →

Speakers
avatar for Jean D'Amico

Jean D'Amico

Director, Sales, Oath
Jean D'Amico is a Sales Director at Oath, the digital marketing division of Verizon. In his role, he helps his clients navigate the tumultuous digital media landscape and craft marketing programs that deliver results.Jean has over 15 years in the digital industry with a focus on Mobile... Read More →

Friday October 6, 2017 3:00pm - 4:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Marketing, Fireside Chat

3:00pm EDT

FoodFinder: A Mobile Approach to Ending Food Insecurity
"FoodFinder is a safe, secure and award-winning mobile and web app that gives food insecure children and their families a way to find free resources quickly. With just a tap, FoodFinder is hoping to have a solution that is one step closer to fighting poverty in the United States. The idea for the app came from Jack Griffin in 2013, when he was 15 years old, after watching a 60 Minutes interview of a 12 year old girl and her 10 year old brother. The children and their parents were homeless and constantly trying to find means for their next meal. Jack didn’t have an idea of what children living in poverty even looked like. In January 2014, he started researching Georgia poverty, and the homeless services coordinator for the Gwinnett County Public Schools informed him that there are children living in spaces meant for boxes and furniture. After being exploited out of what little money they have by cheap, unsafe hotels, storage units are the last resort for poor families if they want a roof over their head. Jack, like many others, had no idea the kinds of struggles that happen to other families right down the street from him.

After watching this piece, Jack decided to help kids in his own community. He wanted to join in the fight against child hunger and food insecurity in Georgia, but he sought to do something more than just volunteering at a food bank. He wanted to do something that would serve many kids and would last."
Speakers
avatar for Jack Griffin

Jack Griffin

BOD Member and Founder, Food Finder
Jack Griffin is a junior at the University of Michigan, and the founder of FoodFinder.FoodFinder is a national 501c3 nonprofit that uses an award-winning smartphoneapp and website (www.FoodFinder.us) to help food insecure kids and families findtheir closest free food resource based... Read More →
avatar for Jeff Griffin

Jeff Griffin

EVP Retail Media Networks, STRATACACHE
Jeff Griffin combines brand and sales management leadership at 4 Fortune 50 CPG companies with the rapid growth of 5 venture- and private-equity funded digital startups. Currently helping STRATACACHE develop new in-store media and mobile consumer networks inside the world’s largest... Read More →

Friday October 6, 2017 3:00pm - 4:00pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Mobile & IoT, Lecture

4:30pm EDT

How to Bootstrap a Blog and Social Brand into a Viable Business
Bloggers, social influencers, entrepeneurs? A panel with successful brand builders will discuss how they have parlayed their media savvy into successful businesses.
Moderators
SJ

Speakers
avatar for Emma Loggins

Emma Loggins

Founder, Excite Creative Studios
Emma Loggins is a designer, marketer, blogger, and speaker. She is the founder of Excite Creative Studios, where she specializes in web development, UI/UX design, and social media marketing for clients who are both inside and outside of the entertainment industry - helping them to... Read More →
avatar for Holy P

Holy P

Founder + Editor-In-Chief, UNTOUCHD Magazine
Holy P. is the Founder + Editor-In-Chief of UNTOUCHD Magazine - A lifestyle magazine for women inspired by tech. She has a knack for #neverstoplearning, is a massive fan of coding and advocate for more women interested in technology. UNTOUCHD Magazine covers almost all aspects of... Read More →
avatar for Mandy Kellogg Rye

Mandy Kellogg Rye

Founder / Creative Director, Waiting On Martha, Inc.
Mandy Kellogg Rye is the founder of the media brand and ecommerce company, Waiting on Martha. Along with the blog and the shop, Mandy is an editorial and interior stylist working with brands such as Kate Spade New York, BHLDN, The Gap, Old Navy, Calypso St. Barth, Smirnoff, and General... Read More →
avatar for Porsha Thomas

Porsha Thomas

Founder, gowrkgrls
Porsha Thomas is a digital creator, writer and speaker specializing in  “ladypreneurship,” public relations, digital marketing and brand identity. She graduated from the University of North Texas’ Mayborn School of Journalism in 2009 with a degree in News-Editorial journalism... Read More →
avatar for Kyle Tibbs

Kyle Tibbs

Co-Founder, The Bitter Southerner
The Bitter Southerner is an online cultural magazine that envisions a South whose people are known for their creation, innovation and forward thinking as much as they are known for their grace, hospitality and conviviality. We have existed to support and showcase those who yearn to... Read More →

Friday October 6, 2017 4:30pm - 5:30pm EDT
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303
  Career / Student, Panel

4:30pm EDT

Startup Life: Confessions of a Serial Entrepreneur
Are you addicted to the startup life? This is your tribe! Hear from four female entrepreneurs who love the hustle and grind so much they can't stop at just one!
Moderators
avatar for Diamonde Williamson

Speakers
avatar for Tonya Hicks

Tonya Hicks

President & CEO, Power Solutions, Inc.
Tonya L. Hicks is the President and CEO of Power Solutions, Inc. and the Managing Principalof Women Do Everything, LLC. Ms. Hicks is a serial entrepreneur, mom, and a journeyman wireman electrician in the International Brotherhood of Electrical Workers (IBEW). She became the first... Read More →
avatar for Titania Jordan

Titania Jordan

CPO, Bark.us
As CPO, Titania is Bark's resident factotum, her role spanning across product, design, copy, customer acquisition and education, and media relations. Titania has tremendous experience at the intersection of families and technology, formerly serving as CMO at KidsLink, co-founder/CMO... Read More →
avatar for Kashi Sehgal

Kashi Sehgal

Kashi Sehgal is Co-Founder & CEO of Gigabark, an integrated mobile solutions company rooted in phone and text messaging technologies. She also serves as Founder & Executive Director of SuperNova South, the largest, most accessible, and most inclusive multi-disciplinary technology... Read More →

Friday October 6, 2017 4:30pm - 5:30pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Startup, Panel
 
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