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Monday, October 2
 

9:30am

The New World Order - Living in an A.I. + Human Financial Market
Trade Ideas' A.I. Virtual Analyst Delivers 52% in CY2016 vs S&P's 10%.. To understand how difficult this is, see Blackrock's significant losses using A.I. over the same period. Varied results will continue to happen, but one thing is certain: they are here to stay and will be a permanent fixture in the market. You'll either be using this technology or it will be used against you.

Speakers
avatar for David Aferiat

David Aferiat

Co Founder, Managing Partner, Trade Ideas LLC
David brings more than 20 years of experience in trading, consulting, software, capital markets, and consumer product industries. Working with senior officers and key decision makers in the boardroom, finance, HR, marketing and trading functions, he has advised both public and pr... Read More →


Monday October 2, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

Creating Community: How Social Media Connects Us in Real Life
Does social make us more connected to our community? Social influencers from cities and states across the country share how they use social storytelling to excite and inform followers about where they live (Bonus: Learn how you can create similar virality through your social strategy)

Speakers
avatar for Alyssa Fagien

Alyssa Fagien

Director of Digital Content, Brand Freedom
Social media is more than just a job for Alyssa Fagien -  it's a true passion. With a B.S. in public relations from the University of Florida, she has always loved building relationships. And throughout the years she has gravitated toward social media as a tool to connect brand t... Read More →


Monday October 2, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

State of the industry
What does the future of UX look like? Leslie Jensen-Inman has the unique position of preparing the next generation of UXers for the workforce through CenterCentre.

Speakers
avatar for Leslie Jensen-Inman

Leslie Jensen-Inman

Co-Founder, Center Centre
Dr. Leslie Jensen-Inman, co-founder of Center Centre, is a designer, speaker, author, and educator. She combines nearly 20 years of design practice and eight years of instructional background—including five years as an assistant professor at the university level—to make Center Ce... Read More →


Monday October 2, 2017 9:30am - 10:30am
TBA
  • surveys n

11:00am

The Podcasting Panel - Best Practices, Tips and Tricks for Creating a Great Podcasting Series
Moderators
JL

Jennifer Long

Co-Creator, Host and VO Talent, Mom.ish Radio
I'm a strong believer in the power of your voice.  In my role as a Co-Creator of the Mom.ish Radio Podcast, Host and VO Talent, I'm guided by a belief that there is room to create, craft thoughtful personal narratives, and produce storytelling across a range of platforms and media. I'm excited to leverage all of those to have a new conversation around the notion of... Read More →

Speakers
avatar for Tyler Anderson

Tyler Anderson

CEO, Casual Fridays
Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego. He has over 14 years of digital marketing, social media marketing, and public relations experience and has worked with... Read More →
avatar for Shantel Khleif

Shantel Khleif

CEO & Co-Founder, Imagine Media Consulting
Stemming from a deep love and respect for small businesses, Shantel built Imagine more to give an online voice to companies and the entrepreneurs that have Imagined big and moved mountains. As the previous owner of a Wedding Planning company and co-founder of a Non Profit aimed at assisting students in need, Shantel is a go-getter through and through with a huge heart. When she's not networking her way through Atlanta, reading a book or listening to her favorite entrepreneurial... Read More →
avatar for Jonathan Strickland

Jonathan Strickland

Senior Writer, Video and Podcast Host, How Stuff Works
Jonathan Strickland has worked at HowStuffWorks for more than 10 years in the capacity of writer, podcaster, video host and producer. Since 2008, he has hosted the podcast TechStuff, a technology-focused series that has more than 850 episodes and covers everything from particle a... Read More →


Monday October 2, 2017 11:00am - 12:00pm
TBA

11:00am

The Podcasting Panel - Best Practices, Tips and Tricks for Creating a Great Podcasting Series
Moderators
JL

Jennifer Long

Co-Creator, Host and VO Talent, Mom.ish Radio
I'm a strong believer in the power of your voice.  In my role as a Co-Creator of the Mom.ish Radio Podcast, Host and VO Talent, I'm guided by a belief that there is room to create, craft thoughtful personal narratives, and produce storytelling across a range of platforms and media. I'm excited to leverage all of those to have a new conversation around the notion of... Read More →

Speakers
avatar for Tyler Anderson

Tyler Anderson

CEO, Casual Fridays
Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego. He has over 14 years of digital marketing, social media marketing, and public relations experience and has worked with... Read More →


Monday October 2, 2017 11:00am - 12:00pm
TBA
  • surveys n

11:00am

Instagram Workshop: How to Grow and Engage Your Audience
While only several years old, Instagram has become one of the fastest growing social media platforms - and businesses are catching onto the trend. With more than 121,000 Instagram followers (and counting), Alyssa Fagien of ATL Bucket List knows a thing or two about growing an real, engaged following. Learn about her journey and how you can implement the same steps to grow your own accounts.

Speakers
avatar for Alyssa Fagien

Alyssa Fagien

Director of Digital Content, Brand Freedom
Social media is more than just a job for Alyssa Fagien -  it's a true passion. With a B.S. in public relations from the University of Florida, she has always loved building relationships. And throughout the years she has gravitated toward social media as a tool to connect brand t... Read More →


Monday October 2, 2017 11:00am - 12:00pm
TBA
  • surveys n

11:00am

Tactical Intentionality
“Tactical Intentionality”- getting UX teams stood up, bringing junior designers up to spec (through process, iteration, inspiration) and keeping senior designers exploring (rationale, UCD, extensibility).

Speakers
avatar for Alexis Puchek

Alexis Puchek

Principle Designer, Frog
Alexis Du Mond Puchek has 13+ years of experience in Front-End Web Development and Design, User Experience, Interaction Design, and Information Architecture. Her background has been centered around financial services, enterprise software, system design, prototyping methods, and cross-platform and responsive interfaces. As a Principal Designer at frog, Alexis drives concepting and ideation throughout program life cycles and leads the IXD Discipline... Read More →


Monday October 2, 2017 11:00am - 12:00pm
TBA
  • surveys n

1:30pm

The The Privacy & Security Dance
Discuss top trends in privacy and security and what companies need to be doing now

Monday October 2, 2017 1:30pm - 2:30pm
TBA

1:30pm

Social Influencer Marketing
Influencer marketing is capturing the attention of brands in virtually every industry. Yet, how can brands define success, execute a campaign, and measure the ROI for new marketing approaches? Influencer marketing experts answer these questions and offer insights to the future of this booming field.

Speakers
avatar for Tyler Anderson

Tyler Anderson

CEO, Casual Fridays
Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego. He has over 14 years of digital marketing, social media marketing, and public relations experience and has worked with... Read More →
avatar for Titania Jordan

Titania Jordan

CPO, Bark.us
As CPO, Titania is Bark's resident factotum, her role spanning across product, design, copy, customer acquisition and education, and media relations. Titania has tremendous experience at the intersection of families and technology, formerly serving as CMO at KidsLink, co-founder/CMO atPrivet, and Executive Director of Band of Coders Girls Academy.Titania has appeared on numerous national and regional programs, is a regular speaker at conferences such as DigSouth, Mom 2.0 and Dad 2.0, and emcees events like the Atlanta HawksAgency Shootout. | | Titania was named a tech... Read More →
avatar for Danica Kombol

Danica Kombol

CEO, Everywhere Agency
Danica Kombol is the CEO of the Everywhere Agency, a leading social media & content marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. She founded the blogger network, Everywhere Society to power the agency’s many award winning influencer campaigns for clients like... Read More →
avatar for Mark Williams

Mark Williams

Fullscreen
Mark Williams combines a love of film and art with 12+ years in technology and internet marketing. He began his professional career in Los Angeles working in television and film, which led to an interest in online entertainment marketing. Before joining Fullscreen, he was Senior... Read More →


Monday October 2, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

UX Your Life
The defining characteristic of UX design is it's focus on the user and on an iterative, user-centered, approach to creating solutions. But what if we applied the user-centered design process to ourselves, our lives, and our careers.

As an expert in the design and UX field, JD Jordan will demonstrate several UX research, design, and measurement techniques that can be used to audit, brainstorm, and critically test how we live and lead purposefully lives.

Three key takeaways: - Your life and career can be the subjects of an active design-thinking approach
- User research tools can be used as a means of reflection, usability testing, and assigning analytics
- UXers are uniquely positioned to created well-designed lives and careers that are generative

Speakers
avatar for JD Jordan

JD Jordan

JD Jordan is an award-winning designer, design educator, and historian with experience as a creative director and a consultant with some of the biggest agencies and brands in the ATL. He is formerly the UX design immersive instructor at General Assembly, in Atlanta, and is currently the co-founder and design director of J+E Creative... Read More →


Monday October 2, 2017 1:30pm - 2:30pm
TBA
  • surveys n

3:00pm

Biometric Payments
Monday October 2, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Turning Users into Customers: UX for Marketers
User Experience professionals are passionate about putting user needs at the center of their design decisions. Marketers want measurable, practical experiences that communicate value. How do we blend these mindsets into a more perfect union? Let’s define a set of ideas that will better enable Marketing/UX partnerships to create actionable research and useful digital experiences that serve both masters: the business and the buyer.

Speakers
avatar for David Preiss

David Preiss

Co-Founder, Launch
David founded Launch, a top digital agency located at the Flatiron Building in Atlanta. He leads a team of strategists, UX professionals, Creatives and Developers who connect customers to brands like Autodesk, Salesforce and Char-Broil by creating smart digital experiences and user-centered research. Dave's career in UI and UX design took a left turn when he earned an MBA at Georgia State University's Robinson College of Business in 2008. After a long career as an in-house creative leader at Cartoon Network and The Home Depot and also on the agency side with iXL, Razorfish and Studiocom, he met a great co-founder. Together, they bootstrapped Launch: the agency... Read More →


Monday October 2, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Social Strategy for Coca Cola: Fireside Chat with Global Director Doug Busk
With more than 15 years of leadership experience in mobile and social media, Busk brings rich multi-channel marketing experience to his role as Group Director of Digital Communications & Social Media at Coca-Cola. During his fireside chat, he will share how he and his team use strategy to build a powerful social brand.

Speakers
avatar for Doug Busk

Doug Busk

Global Group Director, Digital Communications & Social Media, The Coca-Cola Company
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion... Read More →


Monday October 2, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Non-profit UX (48in48)
Speakers
avatar for Adam Walker

Adam Walker

CEO, Sideways8
I’m Adam Walker and I can pretty neatly divide my life into three categories, family, business and nonprofit work. On the family side (it’s always first) I’m a husband and father of five. So, my hobby is my kids, and having adventures with them. I love to sit through ballets and sweat at swim meets, who... Read More →


Monday October 2, 2017 3:00pm - 4:00pm
TBA
  • surveys n

4:30pm

4:30pm

He Shoots, He Scores: How Sport Teams Create Fandoms with Social Media
Social media has altered the relationship between teams and their fans. Sport brands share how they use social to boost their marketing strategy and drive engagement.

Speakers
avatar for Greg Mize

Greg Mize

Director Digital Marketing, Atlanta Braves
Greg Mize is the Digital Director for the Atlanta Braves, leading all of the club’s digital innovation and media initiatives. In this role, Greg oversees the club’s digital presence across mobile, tablet and desktop platforms, including the club’s social media channels, the MLB.c... Read More →


Monday October 2, 2017 4:30pm - 5:30pm
TBA
  • surveys n

4:30pm

Incorporating VR and AR into Your Business
We’ll explore case studies, selecting the right hardware, UX considerations, and how these technologies are evolving.

Speakers
avatar for Sean Carey

Sean Carey

CEO, HD Interactive
Sean Carey is CEO of HD Interactive, which designs and develops Virtual, Augmented, and Mixed Reality apps, mobile apps, web sites, games, e-Learning courses, touch screen kiosks, tradeshow exhibits, animations, 360 degree videos, custom music, branding, and more. HD Interactive has developed projects for some of the... Read More →


Monday October 2, 2017 4:30pm - 5:30pm
TBA
  • surveys n
 
Tuesday, October 3
 

9:30am

Merging Music & Tech
Ever since Napster and the early days of internet file sharing, technology and the music industry have had a codependent, often volitile relationship. Technology democratized the music indistry through social media and community focused music sharing apps, but streaming services have also fundamentally changed the distribution business model. Our panel of experts will talk about these changes and how they are utlizing digital distribution platforms and social media to build loyal fandoms and get their music heard.

Speakers
avatar for Gerald Olivari

Gerald Olivari

Partner, BV Mobile Apps
avatar for Liberty White

Liberty White

Liberty White is a producer and digital marketing specialist at CHOZEN MEDIA and co-founded ATL WEBFEST, the first web series festival in the Southeast. A native of Toronto, ON, Canada, Liberty’s expertise is in content development with nearly 20 years of experience in digital, v... Read More →


Tuesday October 3, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

$1 Billion Valuation
Tuesday October 3, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

Workshop: Managing & Measuring Your Way to Social Media Success
Join Imagine Media Consulting as they dive into the world of social media management tools and metrics! This workshop is designed to help make your social media efforts easier & more effective. Learn which management tools to use, which metrics are most important to track and how to keep everything organized, how to communicate ROI and more!

Speakers
avatar for Shantel Khleif

Shantel Khleif

CEO & Co-Founder, Imagine Media Consulting
Stemming from a deep love and respect for small businesses, Shantel built Imagine more to give an online voice to companies and the entrepreneurs that have Imagined big and moved mountains. As the previous owner of a Wedding Planning company and co-founder of a Non Profit aimed at assisting students in need, Shantel is a go-getter through and through with a huge heart. When she's not networking her way through Atlanta, reading a book or listening to her favorite entrepreneurial... Read More →
avatar for Carolyn Whalen

Carolyn Whalen

Community Success Manager, Imagine Media Consulting
Carolyn Whalen is the Community Success Manager for Imagine Media Consulting. Carolyn is a University of South Carolina graduate (go gamecocks!) with a fresh perspective on all things social media and journalism. She received her degree in public relations and then gravitated back to her roots in Atlanta. Carolyn has a passion for story telling, traveling and event planning. When... Read More →


Tuesday October 3, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

Big UX, Little UX
Small and large UX teams, processes, and practices.

Moderators
avatar for JD Jordan

JD Jordan

JD Jordan is an award-winning designer, design educator, and historian with experience as a creative director and a consultant with some of the biggest agencies and brands in the ATL. He is formerly the UX design immersive instructor at General Assembly, in Atlanta, and is currently the co-founder and design director of J+E Creative... Read More →

Speakers
avatar for Jane Guthrie

Jane Guthrie

Product Management & Experience Design Consultant, Slalom Consulting
Jane loves designing and building products.  She has spent the majority of her career creating and enhancing digital user experiences for companies such as Delta, The Home Depot, Sotheby’s, SunTrust, Lowe’s, Kraft, Nestle, Acura, Coca-Cola, and Cox Communications. After many years in UX design, Jane transitioned to Product Management so that she could drive the creation of experiences and build software based on real user needs in collaborative, team-oriented settings. Using a blend of lean and agile methodologies, Jane works collaboratively with her clients to test and validate ideas and create easy-to-use experiences that bring their business strategy to life. Jane is also the co-founder of a The UX Labs... Read More →
avatar for Sean Pizel

Sean Pizel

IBM Design
Sean joined IBM Design in 2012 to stand up the enablement programs that would power IBM’s design transformation. Over the last six years he has led the creation and execution of three-month bootcamps for hundreds of newly hired designers, weeklong IBM Design Thinking bootcamps for dozens of IBM Product Teams, and multiple in-person and online IBM Design Thinking courses. Later, while working... Read More →
avatar for Allison Sall

Allison Sall

Allison was introduced to the seemingly limitless possibilities of technology in her grandfather’s laboratory. It was full of haam radios, computer parts and the only self operating lawn mower of the time. It was fascinating. | After art school, she worked in a gallery in Chicago where she discovered information architecture. She spent hours in the back room cataloging the artwork into a visual system... Read More →


Tuesday October 3, 2017 9:30am - 11:30am
TBA
  • surveys n

11:00am

New Media Chat: Why Georgia is Poised to Lead the Next Wave of Hollywood Innovation
Georgia is now No. 1 in feature film production in the world, according to the recent FilmL.A. report – besting California, the UK and New York. Simultaneously, Hollywood and the business of making movies and TV shows is fast changing, as traditional content formats and means of consumption are quickly evolving. Viewers now consume personalized content everywhere, while technology companies like Apple and Amazon move into content production to deepen their relationship with consumers.

With healthy, fast-growing production and media ecosystems in and around the state, Georgia is poised to become a hub for new media and technology start-up activity – innovations poised to shake up traditional business models and associated production methodologies.

Join Frank Patterson, president of Pinewood Atlanta Studios, and Chad Eikhoff, founder of TRICK 3D studios, as they discuss how and why the technology and media mix in the state is poised to make Metro Atlanta the capital of new media innovation in entertainment.


Tuesday October 3, 2017 11:00am - 12:00pm
TBA
  • surveys n

11:00am

Trust: The currency that doesn't allow deficit spending
As people are more inter-connected, they yearn for more authenticity. We are hard-wired for community. Trust is built over time, it does not scale alone—nor brooks deficit spending. People are not their money. Like every currency it's a tool. The most important currencies never appear on a balance sheet.

Character *can* be built thru timeless lessons (Golden Rule, etc.) & many other threads in this social fabric that refuses to unravel, in face of claims it must submit to the demands of millennials.

The more important the decisions, the more likely they are done in person. Yes or yes? Sol'ns to growing fintech sector will flourish when cost-cutting accountants get sacked & UX (my other proposed talk) reigns.

On-line|Off-line hybrids hold the promise of delivering authentic experiences which *can* not will|do|shall — can deliver trust.

In the Periodic Table of this global economy, make AUthencity your reference address.

Speakers
MW

Matthew Weilert

Founder, Semantic Compression LLC


Tuesday October 3, 2017 11:00am - 12:00pm
TBA
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11:00am

IBM Design Thinking

Tuesday October 3, 2017 11:00am - 12:00pm
TBA
  • surveys n

1:30pm

What I Learned From Writing A Poem a Before Breakfast Every Day For 500 Days (And Counting)
Two years ago, Erica Gerald Mason did what so many of us put off: begin. By writing a new poem a day — from haiku to blackout poems to limericks — Gerald Mason challenged herself to a practice of both uncertainty and routine. Now, almost two years after beginning her project, she shares how a creative habit can capture lightning in a bottle.

Speakers
avatar for Erica Gerald Mason

Erica Gerald Mason

Poet, Speaker, Writer. Author of I Am A Telescope: Science Love Poems, Erica Gerald Mason


Tuesday October 3, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

Digital Currency & Solutions for the Unbanked
Tuesday October 3, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

The Power of Mobile for the Unbanked
Tuesday October 3, 2017 1:30pm - 2:30pm
TBA

1:30pm

Social Strategy on a Dime
This session is a must go to everyone doing social with small to no budget. Social media is often a challenge for small businesses and startups. Founders are usually the ones handling all social efforts with their busy schedules and no proper training, or spending their limited budget on a social media manager and not seeing enough results for lack of strategy. Creating a strategy removes a lot of the day-to-day stress and energy that is put on social, because you will have direction and a mix of content types to pick from. It will also make your brand's voice and image consistent and well represented on all platforms.
You will learn: How to build an effective social media strategy for your brand How to apply the 80/20 rule to your brand
How to decide on your content verticals
How to grow your social presence organically
How to keep content engaging and fresh
My favorite social media hacks to create content on a dime
Best way to use your limited budget on social
Community Engagement
Best practices

Speakers

Tuesday October 3, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

Comprehensive Design Transformation at Scale.
How can business leaders get everyone in their organization creating meaningful outcomes for their users and clients by focusing on innovative ways to hire, train, practice and recognize principles of design thinking? Over the last five years, IBM has radically transformed into a more design-led organization and has helped numerous fortune 500 companies begin their own journey. Sean Pizel, an enablement lead of that transformation, will share IBM's story, and the lesson he has learned directing the programs that have taught tens of thousands of designers and non-designers how to practice IBM Design Thinking, a new, user-centered, approach to working together.

Speakers
avatar for Sean Pizel

Sean Pizel

IBM Design
Sean joined IBM Design in 2012 to stand up the enablement programs that would power IBM’s design transformation. Over the last six years he has led the creation and execution of three-month bootcamps for hundreds of newly hired designers, weeklong IBM Design Thinking bootcamps for dozens of IBM Product Teams, and multiple in-person and online IBM Design Thinking courses. Later, while working... Read More →


Tuesday October 3, 2017 1:30pm - 2:30pm
TBA
  • surveys n

3:00pm

More Human Through Technology
In this session, we'll look at how Artificial Intelligence is being used to create powerful user experiences that drive deeper engagement and business value. UX design is moving away from something that lives inside of screens and devices to everyday objects around us and within the places we move through. Designing for this new reality requires thinking more broadly in consideration of how people interact with a product or service across touch points that blend the virtual and physical worlds.

Together we'll rethink the role of Design and the changes required to transform into a digital business driven by user experience. We'll look at technology that understands individual behaviors and anticipates needs through cognitive, machine learning, natural language processing and advanced analytics. These richer data insights will inspire new creative engagement strategies for delivering personalized, contextual experiences.
As people's lives increasingly become more complex, the promise of artificial intelligence and better design is to reduce the noise, make life more manageable and improve the human condition.

Speakers
avatar for Sean Wood

Sean Wood

Digital Experience Strategy & Design, IBM iX
Sean Wood is a Business Design Lead at IBM iX where he has the privilege to lead smart, creative digital teams that drive revenue and growth by delivering great experiences for IBM's top clients. Using IBM Design Thinking, he collaborates with clients to create new products and services to better serve their customers and employees. Recently, he has been driving IBM's point of view on the future of user experience design using Cognitive Computing (AI) to create a more human experience... Read More →


Tuesday October 3, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Social Media + Social Good
Social media has become an important tool for learning about and practicing active and informed citizenship. Learn how organizations and people are using the power social media to spark change and lead conversations.

Speakers
avatar for Neely Conway

Neely Conway

Director of Digital Marketing, LifeLine Animal Project
avatar for Bem Joiner

Bem Joiner

Community Manager, The Center for Civic Innovation
Bem Joiner is the Community Relations Manager and Creative Culture Curator at the Center for Civic Innovation. He has managed and/or consulted on many Lifestyle/Cultural Immersion projects for a variety of clients including Sprite, Mississippi Dept. of Education, truth.com, National Black Arts Festival, Nissan, Jack Daniels, Vitamin Water and countless others. He has also booked "early-adopter" shows for Drake, Kendrick Lamar and the Goodie Mob reunion. Bem is also one of the founders of CreativeCall.org which is a community service effort/collaboration between Atlanta and Stockholm creatives and is currently the Marketing Coordinator for the Center for Civic Innovation in South Downtown Atlanta. He is also currently sitting on the boards of two non-profits, Chop Art... Read More →


Tuesday October 3, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Unconventional Interfaces
In most scenarios, designers can make accurate assumptions about a user’s typical environment; however, highly specialized users and environments require us to rethink and reconstruct our knowledge of the situation. When it comes to these highly specialized use scenarios, we need to recalibrate our assumptions and forego any assumptions. Recently, I did just that when designing an iPad app that allows F-18 pilots to comfortably complete various in-flight tasks.

Speakers
avatar for Sean Pizel

Sean Pizel

IBM Design
Sean joined IBM Design in 2012 to stand up the enablement programs that would power IBM’s design transformation. Over the last six years he has led the creation and execution of three-month bootcamps for hundreds of newly hired designers, weeklong IBM Design Thinking bootcamps for dozens of IBM Product Teams, and multiple in-person and online IBM Design Thinking courses. Later, while working... Read More →


Tuesday October 3, 2017 3:00pm - 4:00pm
TBA

4:30pm

The Intersection of Culture & Tech
Moderators
avatar for Rufin Tshinanga

Rufin Tshinanga

Founder & CEO, Popplr & Co
Rufin is a serial entrepreneur,and founder of Popplr & Co, an app for apparel & accessory brands to activate pop up shops based on consumer demand. Rufin is passionate about developing big ideas, innovative start-ups, and experiences that are impactful, and relevant in today's connected... Read More →

Tuesday October 3, 2017 4:30pm - 5:30pm
TBA

4:30pm

Leading Social Media Managers Share How to Dominate Digital
Who is the person behind that post? Meet the forces behind some of the nation's biggest brands. Learn how they manage and strategize engaging content that earns fans, clicks, and followers.

Moderators
avatar for Manu Muraro

Manu Muraro

Founder, Your Social Team
Manu Muraro is the founder of Your Social Team, which helps brands DIY social media throughworkshops, consulting and daily tips on Instagram @yoursocialteam.Born and raised in Brazil, Manu moved to Atlanta right after graduating in Advertising andMarketing for a job at Cartoon Ne... Read More →
avatar for Carolyn Whalen

Carolyn Whalen

Community Success Manager, Imagine Media Consulting
Carolyn Whalen is the Community Success Manager for Imagine Media Consulting. Carolyn is a University of South Carolina graduate (go gamecocks!) with a fresh perspective on all things social media and journalism. She received her degree in public relations and then gravitated back to her roots in Atlanta. Carolyn has a passion for story telling, traveling and event planning. When... Read More →

Speakers
avatar for Chris Pamm

Chris Pamm

Associate Director of Social Media at Cricket Wireless, Cricket Wireless
Chris Pamm is the Associate Director of Social Media at Cricket Wireless.   After graduating from UGA, Chris moved to New York where he worked at Livestream and Tremor Video - coordinating live video broadcasts and managing interactive advertising campaigns. He was fortunate enough to make it back down to the South a few years ago, and... Read More →


Tuesday October 3, 2017 4:30pm - 5:30pm
TBA

4:30pm

Social Media Managers Share How to Dominate Digital
Who is the person behind that post? Meet the forces behind some of the nation's biggest brands. Learn how they manage and strategize engaging content that earns fans, clicks, and followers.

Moderators
avatar for Manu Muraro

Manu Muraro

Founder, Your Social Team
Manu Muraro is the founder of Your Social Team, which helps brands DIY social media throughworkshops, consulting and daily tips on Instagram @yoursocialteam.Born and raised in Brazil, Manu moved to Atlanta right after graduating in Advertising andMarketing for a job at Cartoon Ne... Read More →
avatar for Carolyn Whalen

Carolyn Whalen

Community Success Manager, Imagine Media Consulting
Carolyn Whalen is the Community Success Manager for Imagine Media Consulting. Carolyn is a University of South Carolina graduate (go gamecocks!) with a fresh perspective on all things social media and journalism. She received her degree in public relations and then gravitated back to her roots in Atlanta. Carolyn has a passion for story telling, traveling and event planning. When... Read More →

Speakers
avatar for Anna Norris

Anna Norris

Social Media Editor, The Weather Company
Anna Norris is a social media editor at The Weather Company, an IBM Business. As part of weather.com's Digital Video Team, she produces engaging videos and posts breaking weather news on The Weather Channel's Facebook page. With a deep knowledge of what an audience desires out of the Facebook experience, Anna grew The Weather Channel's vertical Facebook page... Read More →
avatar for Chris Pamm

Chris Pamm

Associate Director of Social Media at Cricket Wireless, Cricket Wireless
Chris Pamm is the Associate Director of Social Media at Cricket Wireless.   After graduating from UGA, Chris moved to New York where he worked at Livestream and Tremor Video - coordinating live video broadcasts and managing interactive advertising campaigns. He was fortunate enough to make it back down to the South a few years ago, and... Read More →


Tuesday October 3, 2017 4:30pm - 5:30pm
TBA
  • surveys n

4:30pm

Stop, Collaborate and Listen: Transitioning from UX to Product on a Balanced Team
Transitioning from UX to Product Management can be a logical next step for UX practitioners who want to get more involved in the business side of a product and have influence over the direction of the entire experience. Sounds awesome right? I thought so. And still do!

At the core, having a UX background provides an incredible advantage, as you can apply the same skills and competencies to create a stellar user experience. But the path to being a successful product manager includes a lot more responsibility, focus, business acumen and team management skills. It’s akin to owning your own business, with your family- and you’re not the CEO.

In this talk I’ll walk through my experience in making the transition from UX to product in an enterprise organization, on a balanced team. I’ll cover the skills that translate well and the new skills that you may want to acquire.

Speakers
avatar for Jane Guthrie

Jane Guthrie

Product Management & Experience Design Consultant, Slalom Consulting
Jane loves designing and building products.  She has spent the majority of her career creating and enhancing digital user experiences for companies such as Delta, The Home Depot, Sotheby’s, SunTrust, Lowe’s, Kraft, Nestle, Acura, Coca-Cola, and Cox Communications. After many years in UX design, Jane transitioned to Product Management so that she could drive the creation of experiences and build software based on real user needs in collaborative, team-oriented settings. Using a blend of lean and agile methodologies, Jane works collaboratively with her clients to test and validate ideas and create easy-to-use experiences that bring their business strategy to life. Jane is also the co-founder of a The UX Labs... Read More →


Tuesday October 3, 2017 4:30pm - 5:30pm
TBA
  • surveys n
 
Wednesday, October 4
 

9:30am

Investing in BuiltTech: Technology & Investing Trends in the BuiltTech Ecosystem
BuiltTech startups are creating new applications and tools that are changing how AEC companies design, plan and execute projects. With the role of BuiltTech growing so rapidly, and new use cases emerging constantly, companies that are placing the right bets in BuiltTech have an opportunity to become industry leaders in the years ahead.

Speakers
avatar for Matt Knight

Matt Knight

Managing Director, Shadow Ventures
Matt has been on the bleeding edge of CRE tech for more than a decade as software has been his competitive advantage in the investment market. He created his own investment firm, Blackhawk Capital, to exploit investment opportunities in underserved niches. Matt has more than $1 Billion of career private transactions and has specialized in investing in secondary markets... Read More →


Wednesday October 4, 2017 9:30am - 10:30am
TBA

9:30am

Diversity and The Expanding GA Ecosystem For Entertainment
Wednesday October 4, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

The Intersection of Culture & Tech
Speakers
avatar for Rufin Tshinanga

Rufin Tshinanga

Founder & CEO, Popplr & Co
Rufin is a serial entrepreneur,and founder of Popplr & Co, an app for apparel & accessory brands to activate pop up shops based on consumer demand. Rufin is passionate about developing big ideas, innovative start-ups, and experiences that are impactful, and relevant in today's connected... Read More →


Wednesday October 4, 2017 9:30am - 10:30am
TBA

9:30am

Demystifying Healthcare Technology: Bridging the Executive/Technical Gap
Technology is transforming the way care is delivered, and by all indications the pace of technology innovations will continue at warp speed. But in order to have a revolutionary impact, technology must first be acquired and then successfully implemented. Unfortunately, many innovative solutions fall victim to operational and political potholes that disrupt full deployment. This session will explore more than a dozen traps that could prevent worthy technology-oriented projects from getting implemented at hospitals and physician offices and will offer practical suggestions for pushing through the barriers. This session is equally applicable to healthcare providers and developers/entrepreneurs/vendors.

Speakers
avatar for Glenn Pearson

Glenn Pearson

Principle, Pearson Health Tech Insights, LLC
Glenn Pearson worked in the hospital industry for more than 30 years and now, as Principal of Pearson Health Tech Insights, LLC (PHTI), applies his vast experience to help the healthcare industry fully embrace technology’s role in transforming healthcare.  PHTI targets developers/entrepreneurs/vendors, hospitals and other provider groups, and... Read More →


Wednesday October 4, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

Making Data Actionable
We hear the words "big data" around us all the time. Most of us understand only that there is magic in data, but we have no idea how to make that actionable. This session will describe (briefly) the basics of data science, and how WhoZoo took enormous amounts of data and made it actionable. This may sound like an advanced topic, but it will be presented in a way that anyone can understand.

Speakers
avatar for Matt McClendon

Matt McClendon

Co-Founder / Chief Experience Officer, WhoZio.io
Matt is generally referred to as a user experience leader that passionately advocates for the customer, while remaining mindful of the business bottom line. He has over 18 years of experience, ranging from startup to corporate, giving him the confidence to quickly assess a situation and respond appropriately. His focus is equally split across two domains, designing software that delights customers and building highly functional teams of designers. Design is... Read More →


Wednesday October 4, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

It Came From Space
How Space Tech is Leading the Way for Smart Innovation on Earth

Speakers
avatar for Sunil Nagaraj

Sunil Nagaraj

Managing Partner, Ubiquity Ventures
Sunil Nagaraj is Managing Partner of Ubiquity Ventures where he focuses on investments in smart hardware and machine intelligence applications.  Prior to Ubiquity, Sunil was a VC with Bessemer Venture Partners where he was part of investments in Auth0, Rocket Lab, Spire, Tile, Twitch, and Zapier... Read More →


Wednesday October 4, 2017 9:30am - 10:30am
TBA
  • surveys n

11:00am

Taking Cities to the Skies: Why Urban Density Matters?
In order to accommodate urban density, vertical growth is the most efficient way to deliver services to the most people with the least amount of financial cost. New technologies are now helping city planners leverage this virtually endless vertical space, but what does this mean for the future of urban development and why does it matter today?

Speakers
HU

Hanz Utz

Co-Founder, The Combine


Wednesday October 4, 2017 11:00am - 12:00pm
TBA

11:00am

11:00am

Predicting Disease - How the CDC Tracks, Reports and Educates the Masses
Speakers
LW

Laura Wright

Spatial Epidemiologist, Center for Disease Control and Prevention (CDC)
Laura is a Spatial Epidemiologist at the Center for Disease Control and Prevention (CDC), where she has been working with the “Geospatial Research and Analysis Services Program” (GRASP) for 5 years. Laura’s background is in public health (receiving her MPH from Emory University in 2013), and in her current role, she uses technology daily to track disease, collect and process data, and inform decision makers on her results. Her work largely revolves around emergency response activities, having worked with recent epidemics such as Ebola, and Zika, as well as participating in Polio eradication efforts. She would not consider herself a... Read More →


Wednesday October 4, 2017 11:00am - 12:00pm
TBA
  • surveys n

11:00am

Partnering for Innovation - How Partnership Drives Innovation, Creativity and Business Growth
No one company, agency or vendor can do everything themselves and business today is far too complex for the silo act. Partnerships are the fuel for now and the future to help us create, nurture and accelerate growth focusing on speed with a higher quality and quantity of ideas to unlock and leverage capabilities across a customer journey. But like any partnership, it requires a different perspective to truly create collective success. This panel will explore what it takes and what not to do, if you want to develop, foster and grow any meaningful partnership from the perspectives across technology with Adobe, agency with DigitasLBi and clients with Scotts Miracle Gro.

Speakers
avatar for Kip Edwardson

Kip Edwardson

Director of Digital Marketing, Scotts Miracle-Gro
Kip Edwardson has spent the past 16 years with The Scotts Miracle-Gro Company (NYSE: SMG), the world’s largest marketer of branded consumer lawn and garden products where he is currently the Director of Digital Marketing overseeing the company’s Martech vision for core digital services including online advertising, web services, PPC, search and related... Read More →
avatar for Steve Swanson

Steve Swanson

Managing Director, Digitas LBi
Steve’s journey like our industry has many left and right turns along the way. And a few moving trucks. Steve started his journey in New York at N.W. Ayer and DDB Needham working on brands like AT&T, Michelin, Pepsi, Best Buy and Hershey. Steve’s first take on an entrepreneurial world was with an independent agency in Denver, CO where you had to kill what you eat and with no banks or financing involved in the business, learning real fast about growth, change and zero safety net. From Denver, Steve migrated to St. Louis to Arnold to work on the... Read More →
avatar for Patrick West

Patrick West

Global Alliance Director, Adobe
Patrick West is known for solving complex core business challenges through the lens of marketing and technology.  He helps lead brands in merging the virtual world with the physical world, supporting them on how to create and implement robust digital and traditional strategies, plans and execution teams that drive real business results to create tangible long term... Read More →


Wednesday October 4, 2017 11:00am - 12:00pm
TBA

11:00am

1:30pm

It’s All About the Data: Accelerating the BIM Project Lifecycle
Given the enormous need for infrastructure improvements and the demonstrated benefits of BIM for complex projects, organizations should increasingly be using modeling and analysis tools to design and build infrastructure projects. However, the most widely used BIM software packages are not interoperable and rebuilding models is costly and time consuming.

Speakers

Wednesday October 4, 2017 1:30pm - 2:30pm
TBA

1:30pm

Pitch to Sell - How to Pitch Film & TV Projects
Pitching is a lot like dating. Should you bring a box of chocolates to woo a buyer? No... but you should know the flow; what moves to make and when to make them. Pitch experts, Mark and Jeanne Simon, co-founders of SellYourTvConceptNow.com, will reveal how to flirt... tease... and make bold advances to spark a True Romance deal in a pitch meeting.

*How to start the pitch of your dreams
*Pitch Do's and Titanic failures
*The ONE question you must pop
*When you need to shut the %$#@ up!

This is an interactive session! A few brave volunteers will get the chance to pitch their shows on stage to the Simons who will critique the pitches with tough but Big Love…and pitch it back to them.

Speakers
avatar for Jeanne Simon

Jeanne Simon

Co-Founder, Sell Your TV Concept Now, Inc
Jeanne Pappas Simon has been a producer, writer, and content creator for the major TV networks and studios in the entertainment industry for more than 25 years. She has produced more than 400 television series episodes such as Nickelodeon’s Clarissa Explains It All, Roundhouse, Weinerville, Gullah Gullah Island, and... Read More →
avatar for Mark Simon

Mark Simon

Story Artist, Sell Your TV Concept Now, Inc.
Mark Simon is 30-year in the entertainment industry as a producer, director and story artist for live action and animation, writing and lecturing, and amassing over 4,000 production credits. Recent credits include the movies Woody Woodpecker and Chucky 7 for Universal. He is the animation producer for Universal's Little Rascals movie and Fox's Tooth Fairy 2 feature. Mark participated in a 2012 Prime Time Engineering Emmy for his work with the Toon Boom software team behind the Storyboard Pro software. He was also inducted into the DAVE School (Digital Animation... Read More →


Wednesday October 4, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

Securing Executive Advocacy through Data-Minded Marketing Management
Many thought leaders have their own lists of metrics you should be tracking to show Marketing success. But savvy marketing managers know the most impactful reporting includes KPI data that speaks directly to the specific questions your C-suite has about your productivity. In this session, learn how to meaningfully engage with your executive leaders to create performance dashboards that paint an informative and authentic picture about your performance vis-a-vis organizational expectations while also telling a compelling story about you and your department. Additionally, we'll discuss how to create and successfully present data-driven business proposals for capital investments using dashboard and other marketing data.

Speakers
avatar for Brandy Hughes

Brandy Hughes

Marketing & Communications Manager, FiberLight, LLC
Brandy Noelle Hughes is a self-taught marketer, recovering attorney, and aspiring yogi. Her versatility and adaptability have inspired her to explore many disciplines within marketing and marketing-adjacent fields, including: business development, public relations, event planning, customer support, change management, and corporate training and communications. As Marketing... Read More →


Wednesday October 4, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

Snake Eyes for Swifty? Lessons in Brand Mismanagement from the 'New' Taylor Swiftt
All brands – large and small; personal and corporate – must closely manage their narratives. As a brand manager, Taylor Swift is generally known for creating very intentional symbolism to support her brand in both lyrics and videos. In this session, we will evaluate Taylor Swift’s latest reinvention of her brand persona and discuss how her work on the recent single “Look What You Made Me Do” actually deviates from brand management best practices.

Speakers
avatar for Brandy Hughes

Brandy Hughes

Marketing & Communications Manager, FiberLight, LLC
Brandy Noelle Hughes is a self-taught marketer, recovering attorney, and aspiring yogi. Her versatility and adaptability have inspired her to explore many disciplines within marketing and marketing-adjacent fields, including: business development, public relations, event planning, customer support, change management, and corporate training and communications. As Marketing... Read More →


Wednesday October 4, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

Fireside chat between Mike Zeto (General Manager & Executive Director, AT&T Smart Cities IOT Organization) and Samir Saini (CIO for City of Atlanta)
Speakers
avatar for Samir Saini

Samir Saini

CIO, City of Atlanta
Samir Saini is a business-centric CIO. | | He has 20 years of IT leadership experience, and has managed budgets upwards of $50M and a staff of 250. Throughout hisdaily operations, he continues to focus on his commitment toservice the public at a local level as CIO for the City of Atlanta.In this position, Samir is responsible for information technologyservices for all 25 city departments, including Public Safety, Justice, Operations, Administration and Hartsfield-Jackson... Read More →
avatar for Mike Zeto

Mike Zeto

General Manager, Executive Director AT&T Smart Cities, AT&T
Michael Zeto is General Manager and Executive Director of Smart Cities, a business unit inside of AT&T’s Internet of Things Solutions. Michael is responsible for the teams that drive the product development, business development and go-to-market strategy for AT&T’s Smart Cities initiatives. Michael previously served as a Director of Strategy in... Read More →


Wednesday October 4, 2017 1:30pm - 2:30pm
TBA

3:00pm

The Construction Industry’s Love for Drones
The planning, surveying, architecture, and engineering that go into shaping a construction job all rely on good data. The construction industry is ripe for disruption by drone technology and has emerged as a key driver of the nascent commercial drone industry, which some analysts believe will top $5 billion by 2020.

Wednesday October 4, 2017 3:00pm - 4:00pm
TBA

3:00pm

The Future of Post Production in Georgia
Wednesday October 4, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Sharecare & VR
Speakers

Wednesday October 4, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Brand Safety
In March of 2017 the online advertising world was rocked when some of the biggest brands in the world found evidence their video advertisements were aligned in front of and overlaid on ISIS recruitment videos. In response many of these advertisers halted all YouTube advertising which has become known as the Adpocalypse of 2017. While some of these brands have since resumed advertising, there is an ongoing debate about whether a brand can advertise online in 100% safe environments. In this session we will explore how online media buying works, what caused the Adpocalypse and solutions moving forward.

Speakers
avatar for Mark Williams

Mark Williams

Fullscreen
Mark Williams combines a love of film and art with 12+ years in technology and internet marketing. He began his professional career in Los Angeles working in television and film, which led to an interest in online entertainment marketing. Before joining Fullscreen, he was Senior... Read More →


Wednesday October 4, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

4:30pm

The “Internet of Things” and it’s Impact on Design & Construction
The Internet of Things is Transforming every facet of the building - How we inhabit them, how we manage them, and even how we build them. The range of applications is vast and the only limit in finding uses for IoT is our own imagination.

Wednesday October 4, 2017 4:30pm - 5:30pm
TBA

4:30pm

The Art & Science of Content Production
Speakers
avatar for Matt Silliman

Matt Silliman

SVP, Director of Integrated Production, 22 Squared
Matt has brought an immense amount of experience and innovation, excellence, and leadership to our Production department. For the last 15 years, he has led production, development, and cross-media department teams in the creation and implementation of award-winning campaigns for clients including... Read More →


Wednesday October 4, 2017 4:30pm - 5:30pm
TBA
  • surveys n

4:30pm

Global health and tech
TJ Muehleman

Wednesday October 4, 2017 4:30pm - 5:30pm
TBA
  • surveys n

4:30pm

New Realities - AR, VR & MR
Over the past few years technologies like Augmented Reality and Virtual Reality have dominated tech and marketing headlines as brands have begun to see the power and opportunity associated with these emerging forms of reality. By 2018 the virtual reality market alone could reach $7 billion and AR and VR are predicted to hit $150 billion in revenue by 2020. And the opportunities for brands extend far beyond entertainment and gimmicky customer engagement tactics into every facet of their business; from employee training and on-boarding to more efficient logistics management to creating collaborative work environments AR, VR and MR are paving the way for a new era of business.

Speakers
avatar for Annie Eaton

Annie Eaton

CEO, Futurus
Annie Eaton is the CEO of Atlanta-based future technologies company Futurus, where she creates immersive, engaging and interactive experiences in virtual reality, augmented reality and 360 capture. Before she founded Futurus in 2014, Annie worked in the power and financial technology fields where she developed marketing and communications strategy. Annie earned her degree from The Georgia Institute of Technology in 2010. In 2014, she created the Atlanta Virtual Reality Meetup, which now boasts more than 900 active members. She is an involved with GeorgiaVR and serves on the board of the Technology Association of... Read More →


Wednesday October 4, 2017 4:30pm - 5:30pm
TBA
  • surveys n
 
Thursday, October 5
 

9:30am

Career Negotiations: Get What You Want at Work
Best-selling author and career coach Jacqueline Twillie will introduce you to resources that will boost your confidence to ask for more in your career. The workshop will focus on helping you understand your value and teach you how you can develop career related negotiation skills. You’ll learn how to ask the right questions when requesting more responsibility and learn how to navigate the dreaded conversation of a total compensation package. It’s all about learning how to showcase your value so that you earn your worth.

Speakers
avatar for Jacqueline Twillie

Jacqueline Twillie

Jacqueline Twillie is an Amazon Best Selling author, speaker, blogger, and career coach. She has a corporate background working for organizations such as Victoria's Secret, Gannett, AT&T, and the CDC. Jacqueline is the Local Atlanta Levo League Leader. Her mission is to help elev... Read More →


Thursday October 5, 2017 9:30am - 10:30am
TBA

9:30am

Building Trust & Transparency in AEC Payments with Blockchain Technology
Within the construction industry there is a lack of transparency within the customer/contractor payment framework. Blockchain’s secure, decentralized, and tamper-proof ledger has the ability to seamlessly establish trust and transparency at scale within the construction industry.

Thursday October 5, 2017 9:30am - 10:30am
TBA

9:30am

9:30am

Digital Influence in an Omnichannel World: How eCommerce is driving Omnichannel Retail with Mobile the center piece in a customer centric world
Speakers
avatar for Nico du Plessis

Nico du Plessis

CMO, Parkmobile
Nico is an accomplished executive with extensive global experience in Marketing, Mobile, eCommerce, Omnichannel Retail, Sports, and Strategy. At FitForCommerce, Nico leads the development of eCommerce and Omnichannel strategies and global e-commerce expansion to drive eCommerce &... Read More →


Thursday October 5, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

Retail 4.0
In the Amazonian age of retail, the old guard is battening down the hatches. Rather than pointing winward moving with the seas of change and picking up momentum many brands are caught in the current. Experience is the new cliché and for good reason. But based what foundations? What should stores now strive to deliver? And why? What is the new currency that they should measure success by? What will they be in the Retail 4.0 era? And how do you start now?

Speakers
avatar for Laura Davis-Taylor

Laura Davis-Taylor

Co-Founder, High Street Collective
Laura Davis-Taylor is a veteran of brand and retail growth through digital experience design and digital application. She is co-founder of High Street, a Retail Experience Collective. Laura has been focused on creating meaningful brand experiences that bridge home, life, and store for over 25 years. Her experience is multifaceted, ranging across brand planning, digital engagement, store design and... Read More →
avatar for Ed King

Ed King

Co-Founder, High Street Collective
A student of human behavior and natural storyteller, Ed King has engaged customers for companies like AT&T, The Home Depot, Smithsonian, La Quinta, Porsche, Reebok, and Shell by taking a scientific approach to understanding why people act, behave, shop, purchase and remain loyal... Read More →


Thursday October 5, 2017 9:30am - 10:30am
TBA

9:30am

Straight Talk From Silicon Valley
Speakers
avatar for Kiki Roeder

Kiki Roeder

CEO, Redeor Strategy Studio
Kiki Roeder is CEO of the Redeor Strategy Studio, a creative marketplace and media consultancy that serves clients across the globe. Headquartered in Atlanta and Tampa, Roeder’s team helps organizations and entrepreneurs realize, design, and organize their marketing needs.  Roeder is a communications leader across industries in education and technology. She has placed work in 50 states and 23 countries, including Wired, FastCompany, The New York Times, Fortune, Forbes, The Wall Street Journal, USA Today, Scientific American, and... Read More →


Thursday October 5, 2017 9:30am - 10:30am
TBA
  • surveys n

11:00am

Intrapreneurship: Innovation within any Role
Think that working for a large organization strips you from entrepreneurial and creative opportunities? Think again. Product expert, Chidi Afulezi will introduce you to "Intrepreneurship", the art forging change inside of a company through the application of entrepreneurial skills like leadership, innovation, and action-taking.

Speakers
avatar for Chidi Afulezi

Chidi Afulezi

Co-Founder, aKoma
Chidi Afulezi is a product guy and digital insurgent, with a day job of co-founder of aKoma, a content management and storytelling platform for Africa and fans interested in Africa focused content. He also is a product management consultant and trainer, working with product teams from whiteboard to launched product offerings. | Chidi has been instrumental in the development of new digital products via a variety of startup and senior corporate stints at well-known media and tech companies. Prior to aKoma, he co-founded The Core Venture Studio... Read More →


Thursday October 5, 2017 11:00am - 12:00pm
TBA

11:00am

Biohacking - Hacking Your Health
Thursday October 5, 2017 11:00am - 12:00pm
TBA
  • surveys n

11:00am

Finding the Edge of the Inbox: What’s Possible in Email
You can do what? In an email?? The average marketer or designer may think of email as a static medium—but the inbox experience has radically changed in the last few years. From allowing your audience to scroll through different views of a product to inbox shopping to images that change based on the weather, in this chat we’ll talk though some of the most excellent possibilities that you never knew could happen in the inbox.

Speakers
avatar for Laura Sullivan

Laura Sullivan

Creative Director, BrightWave
Laura oversees the creative product at BrightWave, a top email marketing agency based in Atlanta. She rallies and inspires a team of copywriters, designers and developers to innovate in the inbox on the daily—and works with our clients to brainstorm eye-catching, click-worthy solutions that will achieve their business goals. Laura brings over a decade of experience creating delightful creative for large consumer audiences to the BrightWave team. Before attending graduate school for journalism at the University of Illinois, Laura covered over 50,000 miles of Asia as an English teacher and travel writer. She served as a staff editor for several national magazines in New York before being drawn back to her hometown of Atlanta to launch a local news website for AOL... Read More →


Thursday October 5, 2017 11:00am - 12:00pm
TBA
  • surveys n

11:00am

Revenue Marketer in a B2B Environment
Roughly 80% of all B2B marketing leaders are feeling the pressure to show revenue results yet fewer than a third are actually delivering a credible ROI. As we look into 2017 and see B2B marketers drowning in technology and data - basically everything they need to achieve a revenue number - why is this gap still so large? This session will explore the reasons for the gap between expectations and reality in delivering repeatable, predictable, and sustainable revenue performance from marketing. This session will be interactive, fast-paced and will conclude with strong action items for immediate use upon your return to work.

Speakers
avatar for Debbie Qaqish

Debbie Qaqish

Debbie Qaqish is The Queen of Revenue Marketing,™ a term she coined in 2011.  Passionate about marketing’s new role as a revenue creator, Debbie inspires others to embrace revenue accountability.  She has been helping B2B companies drive revenue growth for over 35 years.  As Principal Partner and Chief Strategy Officer of... Read More →


Thursday October 5, 2017 11:00am - 12:00pm
TBA

11:00am

Lessons Learned From 20 Years as an Entrepreneur
Jeff Hilimire knows what it takes to build a successful business. Over the course of 20 years, he has founded and sold two profitable companies, Spunlogic and Engauge. Today, Jeff is the CEO of Dragon Army, a mobile and innovation company that works with industry leading brands such as Coca-Cola, IHG and The Home Depot. Since co-founding the organization four years ago, Dragon Army has grown from a small startup to one of the most sought after mobile companies in the country.

In addition to running a thriving agency, Jeff is also co-founder of 48in48—a global nonprofit that builds 48 websites for 48 nonprofits within 48 hours in cities across the world. 48in48 donates over $1.5MM of value to participating nonprofits in the form of websites, logos and other marketing collateral.

Jeff is a proven entrepreneur who understands first-hand how to create a culture of growth. In this track, Jeff will outline his key strategies for successful entrepreneurship—walking through both the ups and downs of starting a business.

During this session, you will:

Learn how to build a profitable company from the ground up
Discover why having a positive culture is key to the success of your business
Leave with tips for attracting new clients and growing your organization

Speakers
avatar for Jeff Hilimire

Jeff Hilimire

Co-Founder and CEO, Dragon Army
Jeff Hilimire is Co-Founder and CEO of Dragon Army, an Atlanta-based mobile and innovation company that helps clients navigate today’s connected landscape through the use of new innovations and technology. Prior to that, Jeff founded and sold two additional marketing agencies, Spunlogic and Engauge, within a 10-year span. Jeff has over 19 years of industry experience and serves on the boards of the American Marketing Association (AMA), The Metro Atlanta Chamber of Commerce as well as Central Outreach and Advocacy Center. He is also Co-Founder and Board Chair of 48in48, a nonprofit that builds 48 nonprofit websites within 48 hours in cities across the world. Jeff is alumni to Leadership... Read More →


Thursday October 5, 2017 11:00am - 12:00pm
TBA
  • surveys n

1:30pm

People-Centric Hacking: How Digital Habits Lead to Security Attacks
This session links current cybersecurity exploits with today’s social media climate, exploring the role that people rather technology play in personal and corporate hacks. Attendees will learn about social hackers - their methods, their motives, detecting them, and countermeasures.

Speakers
avatar for Ricardo Daza

Ricardo Daza

Associate Director, UHY Advisors TAP
Ricardo Daza is an Associate Director for the Technology Advisory Practice at UHY Advisors. As an IT Risk Consultant for UHY he advises domestic and international large enterprise clients on a myriad of aspects of their IT Security, such as Risk Management, Security Metrics, Inci... Read More →


Thursday October 5, 2017 1:30pm - 2:30pm
TBA

1:30pm

Health in the Digital Era- How Devices and Apps Are Changing Health Care
Speakers
avatar for Jonathan Shaw

Jonathan Shaw

Customer Care Manager, NFANT Labs LLC


Thursday October 5, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

Content is Everything and Everywhere
While marketers have long acknowledged the importance of storytelling, this session will dismantle the notion that content creation has to be laborious. Through a series of case studies, Everywhere Agency’s representatives will offer best practices and helpful pointers for communicating brand stories through a variety of tactics. From traditional blog posts, to the latest in live-streaming trends, to harnessing the power of word-of-mouth recommendations, this session will offer insights on how to innovatively connect with your audience on social media and beyond. We’ll provide practical information that will help brands craft more comprehensive and innovative content strategies that cater to their specific goals and audience needs, elevate and simplify their approach to content creation, and ultimately, how to measure success.

Speakers
avatar for Kelly Dye

Kelly Dye

Director of Digital Strategy, Everywhere Agency
In her role at Everywhere Agency, works on high-level strategy for influencerand social media marketing campaigns for clients like Coca-Cola, CoxCommunications, and UP TV. Previously, Kelly conceptualized and managedsocial media strategies and activations for a variety of clients like Novelis,IMAX... Read More →
avatar for Stephanie Proft

Stephanie Proft

Account and Content Strategist, Everywhere Agency
Stephanie likes to send a message – which has led to a career fueled by curiosity and communication skills. Eager to hone in on the heart of the matter, she specializes in creating compelling content that connects with audiences. Stephanie gained a wealth of marketing and branding experience as a copywriter and... Read More →


Thursday October 5, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

The Intersection of Mobility and IoT
The Internet of Things (IoT) is rapidly moving beyond the stationary world of internet connected thermostats, home cameras and smart refrigerators. Its the intersection of Mobility and IoT that will have much bigger impact beyond convenience that will improve safety, improve sustainability, and will offer business & government much greater end-to-end national/global situational awareness to drive new heights of operational efficiencies.

Speakers
avatar for Mallie Eric Preston

Mallie Eric Preston

Global Practice Director, AT&T IoT Solutions Group
The AT&T’s IoT Solutions group is a global practice that seeks to help enterprise customers leverage AT&T’s thirteen years of IoT/M2M Solutioning best practices as it relates to architecting, implementing, and managing a connected product/asset strategy that reduces the cost & complexity of high-scale global... Read More →


Thursday October 5, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

Hacking Customer Discovery: How to Beat the Odds and Build Products That People Want
The mortality rate for new businesses and products is stunning. 80% of all businesses started today will not last beyond five years. In this session, you’ll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use.

► Learn a customer discovery process to get you moving incredibly fast ► Find out the most common big mistakes people make in assessing customer demand
► Discover a powerful approach to testing your ideas that you’d never come up with on your own
► Learn simple but non-obvious hacks you’ll love.

You’ll experience a fast-moving hands-on program led by an
entrepreneur/product guy who has done it himself – and is dedicated to teaching you. For product managers, startup founders, marketers, and investors, in companies of all sizes.

Speakers
avatar for David Eckoff

David Eckoff

President, Revolutionary Ventures
David Eckoff specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500. Eckoff is Co-Founder of Pickoff LLC, a technology startup developing a SaaS social games platform. The company was selected as one of fourteen startups to participate in the Flashpoint accelerator program at the Georgia Institute of Technology. He is also an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff has advised companies including Kleiner Perkins backed Zazzle.com, live interactive broadcasting platform Ustream.TV, 3D Virtual World innovator Kaneva, and more. Eckoff has been a member of the Board of Directors of Health Discovery Corporation, a publicly traded molecular diagnostics company that uses advanced mathematical techniques to analyze large amounts of data to uncover patterns that might otherwise be undetectable. Previously, Eckoff was Vice President, New Products at Turner Broadcasting (a Time Warner company, NYSE: TWX) responsible for overseeing the development, evaluation and launch of new products across the Turner entertainment, news and animation divisions. Before joining Turner, Eckoff was Senior Director at RealNetworks Inc. (NASDAQ: RNWK). While at Real, he led the live online hit show... Read More →


Thursday October 5, 2017 1:30pm - 2:30pm
TBA
  • surveys n

3:00pm

Corporate Innovation: How BuiltTech is Transforming the Art of the Possible
AEC firms must be forward thinking and innovative not only in their approach to architecture and design, but also in the way they manage complex projects, people and resources. Will these corporations embrace a digital workplace to manage complex challenges and customer demands or will their resistance to change

Thursday October 5, 2017 3:00pm - 4:00pm
TBA

3:00pm

Conquer Procrastination: A Workshop on Self-Disclosure and Productivity
Successful people, including Steve Jobs and Elon Musk, have learned to overcome procrastination via introspection and self disclosure. By learning how we think, we can gain insights and skills to do better work. In this interactive workshop led the student directors of Startup Exchange, get tips and tricks to being more productive.

Speakers
avatar for Wesley Samples

Wesley Samples

Co-Founder, Elevate Media
avatar for Indra Sofian

Indra Sofian

Co-Founder, Elevate Media


Thursday October 5, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

The Importance of Diversity in Healthcare
Thursday October 5, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Reactive Is the New Proactive
Creative content and smart media planning have always been hallmarks of a savvy marketer. Historically, the advertisers that put the most effort into planning and orchestrating great campaigns usually won market share and captured the hearts and attention of buyers. Not anymore. Due to the rate of change of consumer technologies, advertisers are being challenged to thrive in an almost impossible-to-predict market.

Complicating matters even more, advertisers also need to find ways to connect with consumers in a meaningful way. Cultural relevance has always been a driving factor in ad efficacy, but being relevant today requires marketers to adopt a different mindset. The traditional practice of longer planning cycles doesn’t allow advertisers to be nimble and move with the fast-paced market. While it may sound counterintuitive, being reactive allows advertisers the flexibility to capitalize on opportunities and increase exposure, which in turn leads to greater brand success.

As the CEO of the fastest-growing agency in Atlanta, Dagger’s Mike Popowski knows how important a short reaction time is to successful marketing.

During this session, you will:

- Learn how reaction-based marketing can help your brand move faster and win more
- Discover how new consumer technologies are changing the marketing landscape
- Leave with strategies for honing your brand’s reflex muscles

Speakers
avatar for Mike Popowski

Mike Popowski

CEO, Dagger
Mike drives Dagger’s vision, culture and growth. He brings over 16 years of digital, social and brand-building experience. A proven client service and team leader, Mike has had success building campaigns for the world’s biggest brands across a variety of industries.   Mike joined Dagger from TBWA\Chiat\Day New York, where he led the global repositioning for... Read More →


Thursday October 5, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Searching Out-Loud - Understanding Search In a Mobile-First, Voice-Enabled World
"“Hey Siri, what is zero divided by zero?”
“Alexa, what is the loneliest number?
""Alexa, Tea. Earl Grey. Hot.""

While the answers to these questions may surprise you, the ramifications are very real – there’s only a single result in voice search. One! Do you currently rank 2nd for that phrase? Do you appear in the Featured Snippet/Answer Box? Well…

And, Google’s been threatening their “mobile-first” index for a while now. Are you ready? Are you still dragging around an m..com site? A .mobi? Does responsive only apply to your customer service team?

The struggle is real. The game is evolving. Scott will offer practical suggestions and tactics for addressing these changes. Come listen!"

Speakers
avatar for Scott Nickels

Scott Nickels

Founder/Lead Consultant, BigFish Consulting LLC
Scott Nickels: Scott heads BigFish Consulting – a boutique agency focused on inbound marketing and digital strategies. Scott is formerly the Director of Audience & Engagement for Hearst Autos (Car and Driver magazine). Previously, he’s held leadership positions in various agencie... Read More →


Thursday October 5, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Prove It FIRST: When Dogs Eat The Dog Food, Buyers Come Barking
When 7 out of 10 product launches fail and less than 2% of patents ever make any money, the odds are stacked against your success, and potential investors know it. But with some ‘Hazzard’ protection tips and Success By Design tactics, you can build up market proof fast and cheaply to reduce risk, overcome objections, and defy the odds as you go from Idea to Brand to Sold. In this session, you’ll learn:
• Low-Cost Ways to Market Test
• How to Speed Up Time to Market
• How to Build Asset Value Early
• How to Preserve Margins & Profitability
• How to Become Competitive-Proof

Speakers
avatar for Tracy Leigh Hazzard

Tracy Leigh Hazzard

Hazzard Designs


Thursday October 5, 2017 3:00pm - 4:00pm
TBA

4:30pm

Forging Your Career with the Tech Jobs of Tomorrow
Top practitioners will give you the low-down on forging a career into the digital future. A panel representing a range of perspectives across creative, UX design, technology and business will give insights into what you need to succeed.

Thursday October 5, 2017 4:30pm - 5:30pm
TBA
  • surveys n

4:30pm

Strategies for Engagement in the AI-Centric Economy
The impact of the AI- & Automation-Driven economy will be pervasive. To that end, various aspects of our lives will likely change dramatically. This session will focus on ways to implement a strategy for networking and engagement within the business world in light of the many changes forthcoming.

Speakers
avatar for Jonathan Sutter

Jonathan Sutter

Founder, Hack-A-Thought
Jonathan has extensive experience within technology, innovation and strategy. Jonathan currently runs Hack-A- Thought, an organization that combines the power ofglobally known thought leaders, academic research and diversity of thought. Jonathan’smost recent summit was held at the Harvard Club of NYC and was supported, in part, by a group at Harvard Kennedy School. The summit gathered globally-knowninnovators from 15 industries as well as academics and prominent alumni, includingCEOs and globally known thought leaders, associated in various ways with 15 globallyknown academic institutions.Jonathan also has extensive experience within technology roles. Most recently,Jonathan was a Vice President for Datalex, where he managed commercialnegotiations with airlines throughout the Americas and met with executives of thoseairlines to facilitate their usage of... Read More →


Thursday October 5, 2017 4:30pm - 5:30pm
TBA
  • surveys n

4:30pm

Untapped Value of Mobile Applications in the Enterprise
We all get work done on our phones now. Whether its just clearing out our inbox, reviewing documents or something more meaningful - having access to a powerful, internet connected computer in our pockets has made an impact on the speed and amount of work we can do. In this talk, we’ll go over the value of building internal mobile applications that make your workforce more efficient. Citing relevant case studies, we’ll look at success stories and their cost. Additionally, we’ll look at some of the challenges and workarounds for connecting mobile applications to internal systems that were often built before mobile was relevant. The goal is to arm you with enough information to understand where mobile can make an impact on your business and how to execute once you’ve identified an opportunity.

Speakers
avatar for Joe Conway

Joe Conway

CEO, stable|kernel
An award-winning developer and author with more than 16 years experience, Joe Conway has worked with Fortune 500 companies, technology start ups and government entities to build mobile platforms, enhance existing applications and develop mobile strategies. Named one of Atlanta Business... Read More →


Thursday October 5, 2017 4:30pm - 5:30pm
TBA
  • surveys n

4:30pm

Because of 4AM
At the end of the day, making your dreams a reality doesn't come down to who has the most talent or intelligence. It comes down to who is willing to make the choices that others are not willing to make. If the dream is small, there's no point to do things that others won't if your end goal is not something "extra-ordinary." There's just no reason for the "4AMs." But if the dream is big... the game changes.reason for the "4AMs." But if the dream is big... the game changes.

Speakers
avatar for Brett Hagler

Brett Hagler

CEO, New Story
Brett Hagler is the CEO and Co-Founder of New Story, an innovative nonprofit that builds $6k houses and transforms slums into thriving communities in the developing world. Brett is a cancer survivor, author, Y Combinator alum, and 2016 Forbes 30 Under 30 Entrepreneur. In just two... Read More →


Thursday October 5, 2017 4:30pm - 5:30pm
TBA
  • surveys n
 
Friday, October 6
 

9:30am

Crafting Your Career Path
Confidently identify steps to reach your career goals, including strategic negotiation and intentional networking. Takeaways from discussion: Gain a greater sense of focus and direction in your career path; Feel prepared to negotiate effectively in the workplace; Identify what resources you need to reach your goals; Enhance an awareness of what type of work you will find meaningful and fulfilling; Align your strengths, values, and priorities to confidently make decisions; Build intentional habits into your days that will lead you to success

Speakers
avatar for Tallia Deljou

Tallia Deljou

Co-Founder & President, Mavenly & Co.
Tallia Deljou is the co-founder and president of Mavenly & Co., dedicated to supporting professional women and millennials in designing a career with purpose through coaching programs, retreats, and corporate training. With a Master’s degree in Positive Organizational Psychology, Tallia is energized by having meaningful, authentic conversations to help others thrive in the workplace and find fulfillment in their work, whether it's by identifying next steps for their professional paths, uncovering the obstacles holding them back from achieving success, or developing a mindset rooted in values and strengths to make well-informed decisions. Today... Read More →


Friday October 6, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

VR Training - Why Major Brands are Getting On Board
Imagine being able to virtually transport trainees to locations across the world or even across time to learn in ways that were never before possible. Join Virtual Reality (VR) Leader Dave Beck for a thought-provoking discussion around the latest trends in VR Training. This session will include three, real world case studies featuring businesses that are currently using VR for training.

Speakers
avatar for Dave Beck

Dave Beck

Co-Founder/Managing Partner, Foundry 45
Dave Beck is co-founder and Managing Partner at Foundry 45, an Atlanta-based company that creates powerful Virtual Reality experiences for brands, agencies, and sports teams. His company has built almost 100 VR experiences for notable clients such as AT&T, Coca-Cola, Turner, and John Deere. | Before starting Foundry 45, Dave served as the Chief Operating Officer at EquipCodes, a mobile SaaS and Augmented Reality company. Dave serves on the board of the MAK Historic District and is very active in the Georgia Tech community as a mentor and frequent guest speaker. He earned his... Read More →


Friday October 6, 2017 9:30am - 10:30am
TBA
  • surveys n

9:30am

Smart Cities: The Future of Mobility
The possibilities emerging tech in mobility brings are overwhelming and incredibly exciting. Self-driving vehicles, vehicles communicating with each other, with street lights, with traffic ops centers, IoT from smart infrastructure applied in improving predictive analytics, 3D printing of vehicle parts or entire vehicles, innovations in freight, open data, and web/mobile applications to democratize communication all make for an exciting future. All of these improving and emerging technologies are making their way into the transportation world and can lead to positive or negative implications. Positive, if we can end up in a world in which we used the application of emerging technologies to address and solve many of the mobility issues we see or experience in out communities today. The Atlanta Regional Commission is helping guide policies throughout Metro Atlanta to shape the world we want to live in. Cities across the US are springboarding off of their Smart Cities Challenge proposals. Internationally, cities like London are working with start-ups and industry partners in new ways to prototype and hack solutions.

Speakers
avatar for Leslie Caceda

Leslie Caceda

Principal Program Specialist of Transportation Technology, Atlanta Regional Commission
Leslie is Principal Program Specialist of Transportation Technology at the Atlanta Regional Commission where she maintains and develops web and mobile applications and where she works on policy to prepare our region for upcoming transportation technology needs and breakthroughs... Read More →


Friday October 6, 2017 9:30am - 10:30am
TBA

9:30am

Hacking Your Startup's Growth
Speakers
avatar for Darlene Gillard

Darlene Gillard

Chief Community Officer, Partner, and Founding Team, digitalundivided
avatar for Kiki Roeder

Kiki Roeder

CEO, Redeor Strategy Studio
Kiki Roeder is CEO of the Redeor Strategy Studio, a creative marketplace and media consultancy that serves clients across the globe. Headquartered in Atlanta and Tampa, Roeder’s team helps organizations and entrepreneurs realize, design, and organize their marketing needs.  Roeder is a communications leader across industries in education and technology. She has placed work in 50 states and 23 countries, including Wired, FastCompany, The New York Times, Fortune, Forbes, The Wall Street Journal, USA Today, Scientific American, and... Read More →
avatar for Marc Spiegel

Marc Spiegel

Founder, Rubicon Global


Friday October 6, 2017 9:30am - 10:30am
TBA
  • surveys n

11:00am

Your Name is Your Brand: Writing to Get Ahead
Your career may be just beginning, but you still have a story to tell. How you tell it—from the words you choose, to the tone you use, to the typos you catch (or miss)—can mean the difference between landing that job or promotion, and making a not-so-impressive impression. Join brand writer and mdash founder Molly Dickinson for some real-world advice and hands-on exercises designed to help you craft your professional story and create your personal brand.

Speakers
avatar for Molly Dickinson

Molly Dickinson

Founder, MDash
Molly Dickinson is the founder of mdash, a brand messaging company established in Atlanta in 2009 to help brands become more meaningful. Her nearly 10-year career as a writer and creator spans freelance and full-time professional roles in journalism, communications, editing, mark... Read More →


Friday October 6, 2017 11:00am - 12:00pm
TBA
  • surveys n

11:00am

The Agency of the Future
The agency landscape is changing with everyone from traditional consulting firms to production studios competing for business that was once solely owned by Madison Avenue and later shared with digital marketing and advertising agencies. This shift begs the question, what does the agency of the future need to look like in order to remain competitive when disruption is coming from all sides? Our panel of experts from agencies both big and small, will talk about the challenges agencies face today and how they are adapting to address client needs and expectations and the constant, but exciting disruption in the space.

Speakers
avatar for Neil Bedwell

Neil Bedwell

Co-Founder, Local Industries
A digital-native and strategic leader with 15 years running work, teams, and businesses in London, Amsterdam, and San Francisco.  Neil is a co-founder of Local Industries, a strategic consultancy focused on Change Marketing - using consumer grade marketing techniques to design and implement meaningful organizational change. Local Industries works with a wide variety of clients including Coca-Cola... Read More →
avatar for Danielle Donnelly

Danielle Donnelly

SVP, Strategy, Moxie
Atlanta native Danielle Donnelly is Moxie’s resident expert on brand planning, content strategy and channel experience. She heads Moxie’s award-winning social practice and leverages her expertise to help our clients identify and optimize opportunities to engage customers in unique and meaningful ways. Danielle has worked with an array of world-class brands, including Chick-fil-A, Coca-Cola, Scion, Loreal, Verizon Wireless, UPS, 20th Century Fox, Emirates Airlines, InterContinental Hotels Group, Walmart and Nike. She recently received her MBA from... Read More →
avatar for John Stapleton

John Stapleton

EVP, Chief Creative Officer, 22 Squared
John has been with the agency for 15 years and spearheads creative development for all of our clients, including integrated storytelling, social content creation, digital experience design and our in-house production studio, 22pictures. Well-known in the advertising community as a top digital pioneer, he was also key in... Read More →
avatar for Crystal White

Crystal White

Strategy Lead, Launch
Crystal White has 15+ years of experience in technology, human resources, and telecom industries, having served in predominantly sales and marketing roles prior to her current role as strategy lead with Launch, TAG’s 2016 Agency of the Year. Crystal has a Master of Professional Writing from Kennesaw State University where she served as a professor of rhetoric and research. Currently, Crystal is responsible for leading the strategy team and serving as a partner to the customer in defining solvable pain points and creating actionable plans to serve the on and offline... Read More →


Friday October 6, 2017 11:00am - 12:00pm
TBA
  • surveys n

11:00am

Bootstrapping A Successful Tech Startup To Fill a Gap in the Market
This talk will focus on how I took a 'back of a napkin' concept and then worked towards turning my idea into an emerging digital news platform, without any external funding. It will focus on some of the highs and lows of entrepreneurship, with tips and advice along the way. I will emphasize the importance of launching a tech startup (fueled by passion) that fills a much-needed gap in the market.

Speakers
avatar for Kunbi Tinuoye

Kunbi Tinuoye

Founder/CEO, UrbanGeekz
Kunbi Tinuoye is an award-winning British-born journalist and broadcaster based in the United States. She is the founder and CEO of UrbanGeekz.com, a groundbreaking video-centric digital news platform focused on technology, science, business, and startups.   Tinuoye is a sought-after on-air contributor, speaker, panelist, and moderator at conferences across the country. Most recently she was a moderator at the 500 Startups Unity and Inclusion Summit and also featured speaker at We Rise Women in Tech Conference, along with other influencers in the Atlanta tech ecosystem. Tinuoye has also appeared as a regular guest on MSNBC and Arise... Read More →


Friday October 6, 2017 11:00am - 12:00pm
TBA
  • surveys n

1:30pm

WorkingNation Presents: The Future of Work
As the world evolves, so do job trends and job descriptions. Theresa Coddington of WorkingNation discusses trends and predictions on how employment is evolving.


Friday October 6, 2017 1:30pm - 2:30pm
TBA

1:30pm

The Power Paradox: How to Embrace Power without Damaging Your Brain
Managing power’s paradox is an essential leadership skill. Power is essential for as a
way of harnessing the full resource potential of an organization. However, research
shows that too much power can cause leaders to suffer from brain impairment.
Learn how to maintain your leadership balance in inspire your organization.

Speakers
avatar for Daina Middleton

Daina Middleton

Author/Director, Elite SEM
Daina Middleton is an author, and marketing and leadership consultant. She also consults with medium and large companies about marketing maturity providing an assessment that leads to digital transformation. Before becoming a consultant, Middleton headed up B2B Marketing at Twitter where she developed a customer segmentation program to track marketing investment ROI globally. She learned a lot about social marketing and provided the firm with a plan for the marketing organization and learned the importance of organization development and operational leadership for rapidly growing companies. Prior to joining Twitter, she was the CEO of Performics and under her leadership became the largest performance marketing company in the world and managed multinational client marketing investments becoming one of... Read More →


Friday October 6, 2017 1:30pm - 2:30pm
TBA
  • surveys n

1:30pm

Getting Intentional About Your Startup's Growth
Friday October 6, 2017 1:30pm - 2:30pm
TBA
  • surveys n

3:00pm

Tech to Tackle Student Debt
How can tech disrupt your tuition? Executives from across the country share tools, trends, and techniques on how to avoid and pay off student debt.

Speakers
avatar for Jeannie Taekerton

Jeannie Taekerton

Founder & CEO, Funding University
Jeannie has 20+ years of experience in marketing, strategy, and fundraising in consumer products, start-ups, secondary education, and the nonprofit sector, having acted in management and strategic consulting roles across several organizations. B.A. Princeton University. Funding University is a new kind of student lender with a simple vision. We provide a... Read More →
avatar for Christian Zimmerman

Christian Zimmerman

Co-Founder & CEO, Qoins
Christian Zimmerman  is the Co-Founder & CEO of Qoins, an automated micro-payment solution that uses spare change to quickly pay off credit card and student loan debt. Having worked at other early stage startups such as Hirewire and Shiftgig, Christian grew a passion for solving real-world problems. He is a graduate of Georgia State... Read More →


Friday October 6, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Data Segmentation across Programmatic Buying: A Case Study
Speakers
avatar for Jean D'Amico

Jean D'Amico

Director, Sales, Oath
Jean D'Amico is a Sales Director at Oath, the digital marketing division of Verizon. In his role, he helps his clients navigate the tumultuous digital media landscape and craft marketing programs that deliver results. | Jean has over 15 years in the digital industry with a focus... Read More →


Friday October 6, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

FoodFinder: A Mobile Approach to Ending Food Insecurity
"FoodFinder is a safe, secure and award-winning mobile and web app that gives food insecure children and their families a way to find free resources quickly. With just a tap, FoodFinder is hoping to have a solution that is one step closer to fighting poverty in the United States. The idea for the app came from Jack Griffin in 2013, when he was 15 years old, after watching a 60 Minutes interview of a 12 year old girl and her 10 year old brother. The children and their parents were homeless and constantly trying to find means for their next meal. Jack didn’t have an idea of what children living in poverty even looked like. In January 2014, he started researching Georgia poverty, and the homeless services coordinator for the Gwinnett County Public Schools informed him that there are children living in spaces meant for boxes and furniture. After being exploited out of what little money they have by cheap, unsafe hotels, storage units are the last resort for poor families if they want a roof over their head. Jack, like many others, had no idea the kinds of struggles that happen to other families right down the street from him.

After watching this piece, Jack decided to help kids in his own community. He wanted to join in the fight against child hunger and food insecurity in Georgia, but he sought to do something more than just volunteering at a food bank. He wanted to do something that would serve many kids and would last."

Speakers
avatar for Jeff Griffin

Jeff Griffin

EVP Retail Media Networks, STRATACACHE
Jeff Griffin combines brand and sales management leadership at 4 Fortune 50 CPG companies with the rapid growth of 5 venture- and private-equity funded digital startups. | | Currently helping STRATACACHE develop new in-store media and mobile consumer networks inside the world’s largest retailers, Griffin develops strategic alliances with the top brands in the $4 Trillion North America retail market. | | Since 1999, Griffin has been recruited to lead new retail businesses and drive fast revenue growth at 5 startups in the mobile, ecommerce media, digital place-based media, crowd-sourced retail intelligence, and shopper insights industries. Jeff helped these new companies deliver over $1 Billion in new revenue from clients spanning the top 50 global retailers and the top 50 fast-moving consumer goods brands in the US. | | Selected accomplishments include... Read More →
avatar for Jack Griffin

Jack Griffin

BOD Member and Founder, Food Finder
Jack Griffin is a junior at the University of Michigan, and the founder of FoodFinder. | | FoodFinder is a national 501c3 nonprofit that uses an award-winning smartphoneapp and website (www.FoodFinder.us) to help food insecure kids and families findtheir closest free food resource based only on their current location, completelyprivately. Since its launch in 2014, FoodFinder has served over 20,000 kids,teachers, and parents in all 50 states.For his efforts with FoodFinder, Jack has been recognized with the TedXUofM Prize,the Technology Association of... Read More →


Friday October 6, 2017 3:00pm - 4:00pm
TBA
  • surveys n

3:00pm

Creating Impact at Scaleable Budgets
Friday October 6, 2017 3:00pm - 4:00pm
TBA
  • surveys n

4:30pm

How to Bootstrap a Blog and Social Brand into a Viable Business
Bloggers, social influencers, entrepeneurs? A panel with successful brand builders will discuss how they have parlayed their media savvy into successful businesses.

Speakers
avatar for Emma Loggins

Emma Loggins

Founder, Excite Creative Studios
Emma Loggins is a designer, marketer, blogger, and speaker. She is the founder of Excite Creative Studios, where she specializes in web development, UI/UX design, and social media marketing for clients who are both inside and outside of the entertainment industry - helping them to develop a loyal fan following. She is also the founder and editor-in-chief of FanBolt.com where she is positioned as an expert on geek culture - from film and television to fan conventions and travel. Through the site and her own social media, she works on influencer and sponsored campaigns for clients and even travels the world to various film locations to highlight must-visit destinations that tourism boards are promoting. She has spoken on panels at SXSW, DragonCon, and TAG, been a contributing writer for CNN's Geek Out Blog, is an on-camera host and panel moderator that travels with Walker Stalker Con, a sci-fi, horror and zombie convention that features the cast of... Read More →
avatar for Holy P

Holy P

Founder + Editor-In-Chief, UNTOUCHD Magazine
Holy P. is the Founder + Editor-In-Chief of UNTOUCHD Magazine - A lifestyle magazine for women inspired by tech. She has a knack for #neverstoplearning, is a massive fan of coding and advocate for more women interested in technology. UNTOUCHD Magazine covers almost all aspects of tech, from data science to UX design to programming. In her spare time, she hosts Girl Develop... Read More →
avatar for Mandy Kellogg Rye

Mandy Kellogg Rye

Founder / Creative Director, Waiting On Martha, Inc.
Mandy Kellogg Rye is the founder of the media brand and ecommerce company, Waiting on Martha. Along with the blog and the shop, Mandy is an editorial and interior stylist working with brands such as Kate Spade New York, BHLDN, The Gap, Old Navy, Calypso St. Barth, Smirnoff, and General Mills. Her work has been featured by Lonny Magazine, Domaine Home... Read More →
avatar for Porsha Thomas

Porsha Thomas

Founder, WeWork
Porsha Thomas is a digital creator, writer and speaker specializing in  “ladypreneurship,” public relations, digital marketing and brand identity. She graduated from the University of North Texas’ Mayborn School of Journalism in 2009 with a degree in News-Editorial journalism and is the founder and host at... Read More →
avatar for Kyle Tibbs

Kyle Tibbs

Co-Founder, The Bitter Southerner
The Bitter Southerner is an online cultural magazine that envisions a South whose people are known for their creation, innovation and forward thinking as much as they are known for their grace, hospitality and conviviality. We have existed to support and showcase those who yearn to claim their Southern identity proudly... Read More →


Friday October 6, 2017 4:30pm - 5:30pm
TBA
  • surveys n

4:30pm

Startup Life: Confessions of a Serial Entrepreneur
Speakers
avatar for Titania Jordan

Titania Jordan

CPO, Bark.us
As CPO, Titania is Bark's resident factotum, her role spanning across product, design, copy, customer acquisition and education, and media relations. Titania has tremendous experience at the intersection of families and technology, formerly serving as CMO at KidsLink, co-founder/CMO atPrivet, and Executive Director of Band of Coders Girls Academy.Titania has appeared on numerous national and regional programs, is a regular speaker at conferences such as DigSouth, Mom 2.0 and Dad 2.0, and emcees events like the Atlanta HawksAgency Shootout. | | Titania was named a tech... Read More →


Friday October 6, 2017 4:30pm - 5:30pm
TBA