SuperNova South 2017

Roughly 80% of all B2B marketing leaders are feeling the pressure to show revenue results yet fewer than a third are actually delivering a credible ROI. As we look into 2017 and see B2B marketers drowning in technology and data - basically everything they need to achieve a revenue number - why is this gap still so large? This session will explore the reasons for the gap between expectations and reality in delivering repeatable, predictable, and sustainable revenue performance from marketing. This session will be interactive, fast-paced and will conclude with strong action items for immediate use upon your return to work.