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Thursday, October 5 • 11:00am - 12:00pm
Revenue Marketer in a B2B Environment

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Roughly 80% of all B2B marketing leaders are feeling the pressure to show revenue results yet fewer than a third are actually delivering a credible ROI. As we look into 2017 and see B2B marketers drowning in technology and data - basically everything they need to achieve a revenue number - why is this gap still so large? This session will explore the reasons for the gap between expectations and reality in delivering repeatable, predictable, and sustainable revenue performance from marketing. This session will be interactive, fast-paced and will conclude with strong action items for immediate use upon your return to work.

avatar for Debbie Qaqish

Debbie Qaqish

Principal & Chief Strategy Officer, The Pedowitz Group
Debbie Qaqish is The Queen of Revenue Marketing,™ a term she coined in 2011.  Passionate about marketing’s new role as a revenue creator, Debbie inspires others to embrace revenue accountability.  She has been helping B2B companies drive revenue growth for over 35 years.  As... Read More →

Thursday October 5, 2017 11:00am - 12:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030