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Thursday, October 5 • 3:00pm - 4:00pm
Prove It FIRST: When Dogs Eat The Dog Food, Buyers Come Barking

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When 7 out of 10 product launches fail and less than 2% of patents ever make any money, the odds are stacked against your success, and potential investors know it. But with some ‘Hazzard’ protection tips and Success By Design tactics, you can build up market proof fast and cheaply to reduce risk, overcome objections, and defy the odds as you go from Idea to Brand to Sold. In this session, you’ll learn:
• Low-Cost Ways to Market Test
• How to Speed Up Time to Market
• How to Build Asset Value Early
• How to Preserve Margins & Profitability
• How to Become Competitive-Proof

avatar for Tracy Leigh Hazzard

Tracy Leigh Hazzard

Hazzard Designs
As Product Strategist of Hazz Design, Tracy has ghost-designed, developed and sourced 250+ consumer products generating more than $2 Billion at retail. For over 25 years, she has worked with design-leading brands like, Martha Stewart Living and Herman Miller to out-design, out-source... Read More →

Thursday October 5, 2017 3:00pm - 4:00pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303