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Thursday, October 5 • 3:00pm - 4:00pm
Searching Out-Loud - Understanding Search In a Mobile-First, Voice-Enabled World

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"“Hey Siri, what is zero divided by zero?”
“Alexa, what is the loneliest number?
""Alexa, Tea. Earl Grey. Hot.""

While the answers to these questions may surprise you, the ramifications are very real – there’s only a single result in voice search. One! Do you currently rank 2nd for that phrase? Do you appear in the Featured Snippet/Answer Box? Well…

And, Google’s been threatening their “mobile-first” index for a while now. Are you ready? Are you still dragging around an m..com site? A .mobi? Does responsive only apply to your customer service team?

The struggle is real. The game is evolving. Scott will offer practical suggestions and tactics for addressing these changes. Come listen!"
Speakers
avatar for Scott Nickels

Scott Nickels

Founder/Lead Consultant, BigFish Consulting LLC
Scott Nickels: Scott heads BigFish Consulting – a boutique agency focused on inbound marketing and digital strategies. Scott is formerly the Director of Audience & Engagement for Hearst Autos (Car and Driver magazine). Previously, he’s held leadership positions in various agencies... Read More →

SNSYALL Search Out Loud Oct2017 pdf
Thursday October 5, 2017 3:00pm - 4:00pm EDT
Room E - Marquis Two - Lower Lobby Conference Center 285 Peachtree Center Ave NE, Atlanta GA 30030
  Mobile & IoT, Lecture

Attendees (8)