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Friday, October 6 • 11:00am - 12:00pm
The Agency of the Future

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The agency landscape is changing with everyone from traditional consulting firms to production studios competing for business that was once solely owned by Madison Avenue and later shared with digital marketing and advertising agencies. This shift begs the question, what does the agency of the future need to look like in order to remain competitive when disruption is coming from all sides? Our panel of experts from agencies both big and small, will talk about the challenges agencies face today and how they are adapting to address client needs and expectations and the constant, but exciting disruption in the space.

Moderators
avatar for Kashi Sehgal

Kashi Sehgal

Founder & Executive Director, SuperNova South
Kashi Sehgal is Co-Founder & CEO of Gigabark, an integrated mobile solutions company rooted in phone and text messaging technologies. She also serves as Founder & Executive Director of SuperNova South, the largest, most accessible, and most inclusive multi-disciplinary technology conference in the Southeast. She has experience in strategy, business development, supply chain, e-commerce, and more through her work as Director of Strategic Initiatives... Read More →

Speakers
avatar for Neil Bedwell

Neil Bedwell

Co-Founder, Local Industries
A digital-native and strategic leader with 15 years running work, teams, and businesses in London, Amsterdam, and San Francisco.  Neil is a co-founder of Local Industries, a strategic consultancy focused on Change Marketing - using consumer grade marketing techniques to design and implement meaningful organizational change. Local Industries works with a wide variety of clients including Coca-Cola... Read More →
avatar for Danielle Donnelly

Danielle Donnelly

SVP, Strategy, Moxie
Atlanta native Danielle Donnelly is Moxie’s resident expert on brand planning, content strategy and channel experience. She heads Moxie’s award-winning social practice and leverages her expertise to help our clients identify and optimize opportunities to engage customers in unique and meaningful ways. Danielle has worked with an array of world-class brands, including Chick-fil-A, Coca-Cola, Scion, Loreal, Verizon Wireless, UPS, 20th Century Fox, Emirates Airlines, InterContinental Hotels Group, Walmart and Nike. She recently received her MBA from... Read More →
avatar for John Stapleton

John Stapleton

EVP, Chief Creative Officer, 22 Squared
John has been with the agency for 15 years and spearheads creative development for all of our clients, including integrated storytelling, social content creation, digital experience design and our in-house production studio, 22pictures. Well-known in the advertising community as a top digital pioneer, he was also key in... Read More →
avatar for Crystal White

Crystal White

Strategy Lead, Launch
Crystal White has 15+ years of experience in technology, human resources, and telecom industries, having served in predominantly sales and marketing roles prior to her current role as strategy lead with Launch, TAG’s 2016 Agency of the Year. Crystal has a Master of Professional Writing from Kennesaw State University where she served as a professor of rhetoric and research. Currently, Crystal is responsible for leading the strategy team and serving as a partner to the customer in defining solvable pain points and creating actionable plans to serve the on and offline... Read More →


Friday October 6, 2017 11:00am - 12:00pm
Room D - Marquis 1 - Floor 4 245 Peachtree Center Ave NE, Atlanta, GA 30303

Attendees (32)