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Wednesday, October 4 • 1:30pm - 2:30pm
Snake Eyes for Swifty? Lessons in Brand Mismanagement from the 'New' Taylor Swiftt

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All brands – large and small; personal and corporate – must closely manage their narratives. As a brand manager, Taylor Swift is generally known for creating very intentional symbolism to support her brand in both lyrics and videos. In this session, we will evaluate Taylor Swift’s latest reinvention of her brand persona and discuss how her work on the recent single “Look What You Made Me Do” actually deviates from brand management best practices.

avatar for Brandy Hughes

Brandy Hughes

Marketing & Communications Manager, FiberLight, LLC
Brandy Noelle Hughes is a self-taught marketer, recovering attorney, and aspiring yogi. Her versatility and adaptability have inspired her to explore many disciplines within marketing and marketing-adjacent fields, including: business development, public relations, event planning... Read More →

Wednesday October 4, 2017 1:30pm - 2:30pm EDT
Room B - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303