Thursday, October 5 • 1:30pm - 2:30pm
Content is Everything and Everywhere

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While marketers have long acknowledged the importance of storytelling, this session will dismantle the notion that content creation has to be laborious. Through a series of case studies, Everywhere Agency’s representatives will offer best practices and helpful pointers for communicating brand stories through a variety of tactics. From traditional blog posts, to the latest in live-streaming trends, to harnessing the power of word-of-mouth recommendations, this session will offer insights on how to innovatively connect with your audience on social media and beyond. We’ll provide practical information that will help brands craft more comprehensive and innovative content strategies that cater to their specific goals and audience needs, elevate and simplify their approach to content creation, and ultimately, how to measure success.

avatar for Kelly Dye

Kelly Dye

Director of Digital Strategy, Everywhere Agency
In her role at Everywhere Agency, works on high-level strategy for influence and social media marketing campaigns for clients like Coca-Cola, CoxCommunications, and UP TV. Previously, Kelly conceptualized and managed social media strategies and activations for a variety of clients... Read More →
avatar for Stephanie Proft

Stephanie Proft

Account and Content Strategist, Everywhere Agency
Stephanie likes to send a message – which has led to a career fueled by curiosity and communication skills. Eager to hone in on the heart of the matter, she specializes in creating compelling content that connects with audiences. Stephanie gained a wealth of marketing and branding... Read More →

Thursday October 5, 2017 1:30pm - 2:30pm EDT
Room A - South Tower - Floor 22 225 Peachtree St NE, Atlanta GA 30303