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Thursday, October 5 • 3:00pm - 4:00pm
Reactive Is the New Proactive

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Creative content and smart media planning have always been hallmarks of a savvy marketer. Historically, the advertisers that put the most effort into planning and orchestrating great campaigns usually won market share and captured the hearts and attention of buyers. Not anymore. Due to the rate of change of consumer technologies, advertisers are being challenged to thrive in an almost impossible-to-predict market.

Complicating matters even more, advertisers also need to find ways to connect with consumers in a meaningful way. Cultural relevance has always been a driving factor in ad efficacy, but being relevant today requires marketers to adopt a different mindset. The traditional practice of longer planning cycles doesn’t allow advertisers to be nimble and move with the fast-paced market. While it may sound counterintuitive, being reactive allows advertisers the flexibility to capitalize on opportunities and increase exposure, which in turn leads to greater brand success.

As the CEO of the fastest-growing agency in Atlanta, Dagger’s Mike Popowski knows how important a short reaction time is to successful marketing.

During this session, you will:

- Learn how reaction-based marketing can help your brand move faster and win more
- Discover how new consumer technologies are changing the marketing landscape
- Leave with strategies for honing your brand’s reflex muscles

avatar for Mike Popowski

Mike Popowski

CEO, Dagger
Mike drives Dagger’s vision, culture and growth. He brings over 16 years of digital, social and brand-building experience. A proven client service and team leader, Mike has had success building campaigns for the world’s biggest brands across a variety of industries.   Mike joined Dagger from TBWA\Chiat\Day New York, where he led the global repositioning for... Read More →

Thursday October 5, 2017 3:00pm - 4:00pm
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