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Wednesday, October 4 • 1:30pm - 2:30pm
Securing Executive Advocacy through Data-Minded Marketing Management

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Many thought leaders have their own lists of metrics you should be tracking to show Marketing success. But savvy marketing managers know the most impactful reporting includes KPI data that speaks directly to the specific questions your C-suite has about your productivity. In this session, learn how to meaningfully engage with your executive leaders to create performance dashboards that paint an informative and authentic picture about your performance vis-a-vis organizational expectations while also telling a compelling story about you and your department. Additionally, we'll discuss how to create and successfully present data-driven business proposals for capital investments using dashboard and other marketing data.

Speakers
avatar for Brandy Hughes

Brandy Hughes

Marketing & Communications Manager, FiberLight, LLC
Brandy Noelle Hughes is a self-taught marketer, recovering attorney, and aspiring yogi. Her versatility and adaptability have inspired her to explore many disciplines within marketing and marketing-adjacent fields, including: business development, public relations, event planning, customer support, change management, and corporate training and communications. As Marketing... Read More →


Wednesday October 4, 2017 1:30pm - 2:30pm
TBA
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Attendees (3)