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Wednesday, October 4 • 11:00am - 12:00pm
Partnering for Innovation - How Partnership Drives Innovation, Creativity and Business Growth

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No one company, agency or vendor can do everything themselves and business today is far too complex for the silo act. Partnerships are the fuel for now and the future to help us create, nurture and accelerate growth focusing on speed with a higher quality and quantity of ideas to unlock and leverage capabilities across a customer journey. But like any partnership, it requires a different perspective to truly create collective success. This panel will explore what it takes and what not to do, if you want to develop, foster and grow any meaningful partnership from the perspectives across technology with Adobe, agency with DigitasLBi and clients with Scotts Miracle Gro.

avatar for Kip Edwardson

Kip Edwardson

Director of Digital Marketing, Scotts Miracle-Gro
Kip Edwardson has spent the past 16 years with The Scotts Miracle-Gro Company (NYSE: SMG), the world’s largest marketer of branded consumer lawn and garden products where he is currently the Director of Digital Marketing overseeing the company’s Martech vision for core digital services including online advertising, web services, PPC, search and related... Read More →
avatar for Steve Swanson

Steve Swanson

Managing Director, Digitas LBi
Steve’s journey like our industry has many left and right turns along the way. And a few moving trucks. Steve started his journey in New York at N.W. Ayer and DDB Needham working on brands like AT&T, Michelin, Pepsi, Best Buy and Hershey. Steve’s first take on an entrepreneurial world was with an independent agency in Denver, CO where you had to kill what you eat and with no banks or financing involved in the business, learning real fast about growth, change and zero safety net. From Denver, Steve migrated to St. Louis to Arnold to work on the... Read More →
avatar for Patrick West

Patrick West

Global Alliance Director, Adobe
Patrick West is known for solving complex core business challenges through the lens of marketing and technology.  He helps lead brands in merging the virtual world with the physical world, supporting them on how to create and implement robust digital and traditional strategies, plans and execution teams that drive real business results to create tangible long term... Read More →

Wednesday October 4, 2017 11:00am - 12:00pm

Attendees (8)