SuperNova South 2017

This session is a must go to everyone doing social with small to no budget. Social media is often a challenge for small businesses and startups. Founders are usually the ones handling all social efforts with their busy schedules and no proper training, or spending their limited budget on a social media manager and not seeing enough results for lack of strategy. Creating a strategy removes a lot of the day-to-day stress and energy that is put on social, because you will have direction and a mix of content types to pick from. It will also make your brand's voice and image consistent and well represented on all platforms.
You will learn: How to build an effective social media strategy for your brand How to apply the 80/20 rule to your brand
How to decide on your content verticals
How to grow your social presence organically
How to keep content engaging and fresh
My favorite social media hacks to create content on a dime
Best way to use your limited budget on social
Community Engagement
Best practices