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Thursday, October 5 • 1:30pm - 2:30pm
Hacking Customer Discovery: How to Beat the Odds and Build Products That People Want

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The mortality rate for new businesses and products is stunning. 80% of all businesses started today will not last beyond five years. In this session, you’ll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use.

► Learn a customer discovery process to get you moving incredibly fast
► Find out the most common big mistakes people make in assessing customer demand
► Discover a powerful approach to testing your ideas that you’d never come up with on your own
► Learn simple but non-obvious hacks you’ll love.

You’ll experience a fast-moving hands-on program led by an
entrepreneur/product guy who has done it himself – and is dedicated to teaching you. For product managers, startup founders, marketers, and investors, in companies of all sizes.

avatar for David Eckoff

David Eckoff

President, Revolutionary Ventures
David Eckoff specializes in working with teams to develop and launch industry-changing businesses. He’s led corporate innovation initiatives and led product teams in companies ranging from startup to Fortune 500.He is an advisor to technology companies, helping take revolutionary... Read More →

Thursday October 5, 2017 1:30pm - 2:30pm EDT
Room C - Harris Tower - Floor 24 233 Peachtree St NE, Atlanta GA 30303